Posted:3 days ago|
Platform:
On-site
Full Time
• Design and implement brand/category-level CLM plans leveraging Sampling, GWP (Gift with Purchase), and Try & Buy initiatives to boost acquisition, retention, and loyalty.
• Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution, tracking, and conversion for both Luxe and non-Luxe brands.
• Partner with brand teams to build customer journeys across touchpoints, ensuring a personalized and consistent experience.
• Identify and activate growth levers using customer segmentation, cohort analysis, and lifecycle triggers.
• Measure and optimise sampling performance to improve conversion rates, repeat purchases, and CLTV (Customer Lifetime Value).
• Drive actionable insights using sampling conversion data, cohorting, and retargeting intelligence. • Track and report on campaign ROI, highlighting opportunities for better targeting and scaling.
• Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.
● 2–4 years of experience in Customer Lifecycle Management, CRM, Retention Marketing, or Brand Marketing.
● Strong knowledge of sampling mechanics, loyalty programs, and acquisition funnels.
● Analytical mindset with proficiency in Excel/SQL/Tableau/Google Analytics or similar tools.
● Ability to work with large datasets and derive actionable insights.
● Excellent stakeholder management, project management, and communication skills.
● Exposure to e-commerce, retail, or beauty/fashion industries preferred.
Techmatters Technologies
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