Marketplace Performance Marketing Manager

Key Responsibilities:

Performance Marketing Strategy & Execution

• Build, manage, and optimize paid campaigns on each marketplace platform to drive sales, visibility, and profitability.
• Define and monitor platform-specific KPIs (ACOS, ROAS, CTR, Conversion Rate, etc.).
• Develop tailored performance strategies by platform and product category.

Platform Management

• Liaise with platform category managers and internal teams to align on promotions, product placements, and marketing activations.
• Manage AMS (Amazon Marketing Services), Myntra Ads, Zepto&Blinkit sponsored listings, and equivalent ad platforms.
• Monitor platform trends and algorithm changes; adapt strategies accordingly.

Budgeting & ROI Optimization

• Plan and allocate monthly campaign budgets by platform and ensure optimal utilization.
• Analyse performance data to reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS).
• Drive contribution margin improvements across all marketplace sales.

Reporting & Analysis

• Create detailed performance dashboards and reports across all marketplaces.
• Track daily spends, impressions, and conversions; identify high-performing campaigns and areas for improvement.
• Deliver actionable insights to product, creative, and sales teams.

Cross-Functional Collaboration

• Work closely with the Creative and Content team for platform-specific ad creatives.
• Coordinate with Supply Chain and Account Management to ensure stock availability for promoted SKUs.
• Align with the Brand and Pricing team to ensure consistency in positioning and offers.

Ideal Candidate Profile:

1. 3-5 years’ experience with Amazon performance marketing
2. 0-2 years’ experience with Quick Commerce performance marketing
3. Prior experience managing performance marketing for a Beauty brand is a bonus
4. Strong understanding of ecommerce metrics and consumer funnels.
5. Proficiency in data analytics tools (Excel, Google Sheets, etc.).
6. Ability to thrive in a fast-paced, growth-driven environment.
7. Excellent communication, negotiation, and organizational skills.