61 Customer Insight Jobs - Page 2

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing Specialist plays a key role in developing and implementing marketing strategies to support business objectives and enhance brand visibility. This role is responsible for executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive customer engagement. The Marketing Specialist ensures alignment with organizational goals while contributing to the delivery of impactful and innovative marketing initiatives. What are we looking for? Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and analytics tools. Strong writing and editing skills for creating compelling content. Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus. Familiarity with customer relationship management (CRM) systems and marketing automation tools. Analytical skills to interpret data and optimize marketing efforts. Creativity and innovation in developing marketing strategies and materials. Excellent communication and interpersonal skills. Strong organizational and project management abilities. Ability to multitask and work under tight deadlines. Team-oriented mindset with a proactive approach to problem-solving. Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Experience: 3-5 years of experience in marketing, communications, or related roles. Proven track record of executing successful marketing campaigns. Experience with both digital and traditional marketing channels. Knowledge of B2B and/or B2C marketing strategies is highly desirable. Roles and Responsibilities: Plan, execute, and manage marketing campaigns across various channels, ensuring alignment with strategic objectives. Develop engaging content for marketing materials, including digital assets, brochures, presentations, and email campaigns. Conduct research to understand market trends, customer preferences, and competitive dynamics, providing actionable insights to inform strategy. Monitor and evaluate the effectiveness of marketing activities using key performance indicators (KPIs) and analytics tools. Work closely with sales, product, and communications teams to ensure cohesive messaging and integrated marketing efforts. Manage online presence through website updates, social media engagement, and digital advertising campaigns. Coordinate and promote events, webinars, and trade shows, ensuring effective brand representation and audience engagement. Assist in planning and tracking marketing budgets to ensure cost-effective execution. Ensure all marketing activities adhere to legal and regulatory requirements.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise

GN - SONG - MT - Marketing Automation B2B (Microsoft Dynamics 365 Marketing ) - Consultant The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Consultant | Location: Pune | Years of Exp: 5+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice. The Practice A Brief Sketch The SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, AJO, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills.

Role Summary We are looking for a Brand Custodian to oversee, implement, and champion our brand identity & positioning across all touchpoints. As the primary brand advocate across the organization, this role is pivotal in ensuring the seamless adoption and activation of the rebrand. You will drive consistency in brand expression internally and externally, manage agency relationships, and execute bold brand campaigns that resonate with our target audience. Key Responsibilities Brand Adoption & Activation Lead the adoption of the rebrand across all internal and external channels, ensuring consistency in voice, visual identity, and brand experience. Activate brand identity through artefacts, communications, campaigns, and client experiences in collaboration with internal teams, business partners and agency partners. Maintain, evolve, and champion brand guidelines and toolkits across all geographies, businesses and functions. Brand Execution & Expression Translate brand elements and positioning into creative expression, actionable go-to-market strategies and integrated marketing campaigns. Partner with Marketing & Communications, and Business stakeholders, and lead the execution of ATL/BTL campaigns ensuring brand resonance and differentiation. Execute product/thought leadership launch plans and deliverables in a timely manner and monitor brand impact across touchpoints Stakeholder & Agency Management Build and manage relationships with creative agencies to produce brand and marketing assets. Work cross-functionally with business and functions to embed brand thinking into everything we do. Influence senior leadership and C-suite stakeholders and communicate recommendations for brand alignment. Research, Insights, and Measurement Use data-driven insights to refine activation, measure brand health and affinity, & enhance brand consideration. Work closely with business partners to define guardrails based on the master brand. Key Skills Proven track record in brand management, preferably with experience leading a rebranding initiative. Ability to collaborate across functions and geographies and manage senior stakeholder relationships. Excellent project management, execution, and storytelling skills with an ability to translate strategy into impactful creative expression. Hands-on experience in agency management, budget control, and end-to-end project delivery. Strong leadership skills with experience in managing teams and influencing with and without authority. Comfort working in a fast-paced, dynamic with global exposure. Deep understanding of customer insights and market trends. Ability to maintain brand integrity while adapting strategies to suit regional/local market needs. Educational Qualifications PGD in Communications from MICA

CRM Modules: All modules Technical Skills: Azure, Integration across all modules, Power Platform, Architecture design Responsibilities: Oversee overall architecture, Develop concepts for complex implementations, third-party system integrations

Skill required: Voice - Customer Service Designation: Customer Contact Comms New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years What would you do? You will be aligned with our Customer Support vertical and help us in managing/ resolving customers query, handling escalations and complaints of the dissatisfied customers & giving best resolutions. You will also be responsible for closing the fault and complaints within SLA s. Candidate who is good in email and chat process, who is good in typing is what is preferred here Customer communications are interactions between customers and businesses using various channels spanning digital and in person touchpoints. Customer communications can happen over the phone, via text, over chat, or face to face. What are we looking for? Customer Care Customer Experience (CX) Customer Insights Customer Satisfaction Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Dealer Marketing Advisor1. Role Purpose:The Dealer Marketing Advisor will support Client's retail fuel and convenience store dealers by delivering tailored marketing strategies and initiatives. This role focuses on driving traffic, increasing sales, and building customer loyalty through marketing programs and tools customized for Client's dealer network. The advisor will work closely with dealers to ensure alignment with Client's brand standards and marketing objectives.Role requires Digital Marketing Ads & Promotion creation/designIn this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns What are we looking for? Technical Skills:oProficiency in CRM systems and marketing analytics tools.oKnowledge of retail marketing and loyalty program management.oFamiliarity with digital marketing platforms and social media tools. Competencies:oStrong relationship-building and communication skills.oStrategic mindset with the ability to provide actionable marketing advice.oAnalytical skills to assess dealer performance and market opportunities.oAbility to manage multiple dealer accounts and initiatives simultaneously.oCustomer-focused with a proactive and results-oriented approach. oExperience working with dealers or franchisees in a multi-site environment is preferred. Roles and Responsibilities: 2. Key Accountabilities: Partner with dealers to develop and execute marketing plans that align with Client's brand and business goals. Provide strategic advice on promotional campaigns, pricing strategies, and customer loyalty programs to enhance dealer performance. Collaborate with internal marketing teams to create customized marketing materials and tools for dealers. Analyze market data, customer insights, and dealer performance to identify opportunities for growth. Train and educate dealers on marketing best practices and new initiatives. Monitor and ensure compliance with Client's brand standards across the dealer network. Support the roll-out of digital marketing solutions and platforms to dealers. Qualifications Any Graduation

GN - SONG - MT - Marketing Automation B2B (Microsoft Dynamics 365 Marketing ) - Consultant The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Consultant | Location: Pune | Years of Exp: 5+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice. The Practice A Brief Sketch The SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, AJO, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills.

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing and Channel Activation Specialist is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across multiple channels. This role focuses on optimizing marketing initiatives, ensuring seamless activation across digital and traditional platforms, and enhancing channel performance to maximize business impact. The Specialist will collaborate with cross-functional teams, including sales, product management, and digital marketing, to create integrated campaigns and deliver a consistent brand experience. What are we looking for? Technical Skills: Strong understanding of channel marketing and activation strategies. Proficiency in campaign management and marketing. Knowledge of consumer insights, market research, and segmentation. Experience with performance tracking and analytics platforms. Familiarity with trade marketing and retail activation tactics.Competencies: Strategic thinker with a data-driven approach to marketing. Strong communication and stakeholder management skills. Ability to manage multiple projects in a fast-paced environment. Creative problem-solving skills and adaptability to market changes. Detail-oriented with excellent organizational and execution capabilities.Experience & Education:Experience: 3-5 years of experience in marketing activation, channel marketing, or a related role. Proven track record of executing successful marketing campaigns across various channels. Experience working with cross-functional teams and external partners.Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Roles and Responsibilities: Develop and execute marketing activation plans across multiple channels, including retail, digital, social media, and partner networks. Collaborate with sales and channel teams to drive customer engagement and increase market penetration. Implement targeted marketing campaigns that align with business objectives and customer insights. Manage channel marketing initiatives, ensuring effective execution and alignment with brand strategy. Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. Work closely with creative teams to develop compelling marketing content and promotional materials. Ensure consistency in messaging and branding across all activation touchpoints. Support the development of trade marketing strategies to enhance channel partner engagement. Stay updated on industry trends, competitor activities, and emerging marketing technologies.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing Specialist plays a key role in developing and implementing marketing strategies to support business objectives and enhance brand visibility. This role is responsible for executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive customer engagement. The Marketing Specialist ensures alignment with organizational goals while contributing to the delivery of impactful and innovative marketing initiatives. What are we looking for? Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and analytics tools. Strong writing and editing skills for creating compelling content. Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus. Familiarity with customer relationship management (CRM) systems and marketing automation tools. Analytical skills to interpret data and optimize marketing efforts. Creativity and innovation in developing marketing strategies and materials. Excellent communication and interpersonal skills. Strong organizational and project management abilities. Ability to multitask and work under tight deadlines. Team-oriented mindset with a proactive approach to problem-solving. Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Experience: 3-5 years of experience in marketing, communications, or related roles. Proven track record of executing successful marketing campaigns. Experience with both digital and traditional marketing channels. Knowledge of B2B and/or B2C marketing strategies is highly desirable. Roles and Responsibilities: Plan, execute, and manage marketing campaigns across various channels, ensuring alignment with strategic objectives. Develop engaging content for marketing materials, including digital assets, brochures, presentations, and email campaigns. Conduct research to understand market trends, customer preferences, and competitive dynamics, providing actionable insights to inform strategy. Monitor and evaluate the effectiveness of marketing activities using key performance indicators (KPIs) and analytics tools. Work closely with sales, product, and communications teams to ensure cohesive messaging and integrated marketing efforts. Manage online presence through website updates, social media engagement, and digital advertising campaigns. Coordinate and promote events, webinars, and trade shows, ensuring effective brand representation and audience engagement. Assist in planning and tracking marketing budgets to ensure cost-effective execution. Ensure all marketing activities adhere to legal and regulatory requirements.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Fleet & Dealer Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2B customers, such as Fleet & Transport, and independent service station operators (Dealers), to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. What are we looking for? Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaigns Ability to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements. High attention to detail in campaign execution, data accuracy, and creative content review. Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners. Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies. Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance. Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education: 8+ years of experience in campaign management, or communications within a fast-paced marketing environment Proven experience in managing approvals, compliance processes, and partner collaborations Strong background in loyalty programs, audience segmentation, and offer development Bachelor s degree in Marketing, CommuCommunications, Business, or a related field Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2B competitions. Adapt and execute campaigns, as needed, for local markets. Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives. Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards. Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels. Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency. Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards. Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements. Manage loyalty and partner initiatives ensuring successful implementation and execution. Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes. Lead internal and external approval processes for offers and creative assets, including engagement with partners. Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights. Work with agencies or partners to develop and execute events and sponsorship activations Facilitates end to end offers for B2B customers i.e., associations, fleet customers, etc This role would oversee and input into budget decisions for Brand & Comms team budgets This role plays a key role in the client website in Australia and NZ Tasks would include:oGather requirements from key business stakeholdersoReview & update brand assets, visuals & contentoImprove CX and flow of pagesoBrief agencies or Technology partners

Main Purpose We are seeking a strategic Marketing Manager to lead all non-digital marketing activities, including branding, promotional materials, sales tools, workshops, events, trade fairs. market & Customer insights, analytics, and driving impactful marketing initiatives. Collaborate with the Digital Marketing team to drive business development and lead generation across all segments. Key Tasks & Responsibilities Non-Digital Marketing & Sales Support Lead branding, selling tools, promotional materials, and event management, including trade fairs, workshops, and exhibitions. Coordinate with Sales for customer engagement initiatives and marketing collateral, selling tools. Collaborate with apex trade bodies and associations to drive engagement through webinars, meetings, and promotional campaigns. Organize physical seminars for Cylinder franchisee prospects and webinars for industrial suspects. Facilitate and drive the Customer & Retail Excellence Communities (CEC & REC) to enhance sales performance and market outreach. Market Insights & Analytics Conduct periodic reports and analytics on customer engagement, NPS, and market trends. Work closely with Sales and desk research teams to build and utilize customer databases for targeted marketing campaigns. Collaboration with Digital Marketing Support digital campaigns by providing content, themes, and campaign insights, ensuring alignment with overall marketing objectives. Measure and enhance campaign performance using the build-learn-measure approach to drive higher lead generation. Coordinate digital customer engagement activities in partnership with the Digital Marketing team. Qualification MBA in Marketing preferred; an engineering background is a plus. Experience: 7-8 years in a similar role within a retail business with a dealer/distributor network. Strong working knowledge of Digital Marketing. Key Competencies Strong people management, communication, and presentation skills. Logical, analytical, and strategic thinker. Self-driven with the ability to lead and implement initiatives effectively.

Role & responsibilities Job Purpose : Provide enablers to increase competitiveness, improve scores & reduce detractors on Infinite Smile Program across PAN India branches and other units. Regular huddles between all the stakeholders incl. vendor on new enhancement / operational issues on LitmusWorld Dashboard. Coordinate with cross-functional teams, ensure clear communication and act as a bridge between technical teams, business units and leadership. Track milestones, performance metrics, deliverables and provide regular status update to all relevant stakeholders. Job Responsibilities (JR) : Execution and Delivery 1. Ensure reports/ dashboards are executed within the defined scope and timeline. 2. Monitor and control reports/ dashboards, make adjustments as need to address issues Stakeholder Engagement and Communication 1. Lead/ navigate cross-functional project teams (Business units, IT, Product, Vendors), ensure collaboration and effective communication. 2. Collaborate with stakeholders to gather requirements and provide periodical updates. 3. Manage stakeholder expectations and address concerns promptly. Performance Tracking and Reporting 1. Track metrics using tools, metrics and key performance indicators (KPIs), such as transaction efficiency, customer satisfaction, or regulatory adherence. 2. Provide detailed reports and presentation to stakeholders and leadership highlighting achievement, milestones, outcomes. Quality Assurance 1. Ensure all deliverables meet quality standards, enhance customer experience and align with overall objectives, such as faster processing, accuracy etc. 2. Deliver error-free reports/ dashboards that meet stakeholder expectations. Candidate's Profile - Graduation/ Post-Graduation, Certifications: Power BI, MS-Office (Excel, PowerPoint), SQL, Tableau. Minimum experience of 5+ years. Exposure to Banking preferable. Proficiency in Collaboration & Reporting tools (Microsoft Office, Tableau, Power BI, Macros). Proficiency in creating effective presentations requiring a combination of technical, strategic and design skills. Exceptional stakeholder management, communication and problem-solving skills.

About us: As a Site Merchandiser, your primary function will be to help optimize end-to-end category-specific e-commerce experiences through core digital merchandising tactics, monitoring key performance metrics, support strategic initiatives aimed at enhancing the digital shopping experience and driving category performance through timely category refreshes using data-driven insights. You will work closely with the category team and help in identifying opportunities to optimize product assortment presentation and site experience to maximize guest engagement and sales. Core Responsibilities: Category Refresh Execution: Support comprehensive eCommerce category refreshes by executing assortment & site optimization strategy Consumer Insights: Ability to understand consumer funnel analysis, apply guest demographics data, and analyze behavioral trends to improve site experience. Use customer journey mapping to identify optimization opportunities and recommend A/B testing strategies to validate improvements. Know The Guest: Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience. Site Experience Management: Identify opportunities to optimize site merchandising strategies focusing on conversion, findability, maximizing guest engagement, and frictionless shopping. Operational Excellence: Streamline & document processes, manage project timelines, and resolve operational challenges to improve task execution and efficiency Analytics: Dig into Key Performance Indicators (KPIs) across all devices and platforms, guest behavior, market trends, and competitive insights to uncover opportunities and drive action across key pain areas in the digital guest journey Cross-Functional Partnership: Collaborate effectively with stakeholders, communicate insights clearly to ensure timely execution of action items as aligned during CFT meetings (Key stakeholders: Category Site Merchants, Digital Product Content, Item, taxonomy, Digital Product) Education/Experience: Bachelor's degree mandatory (MBA preferred) 3+ years of e-commerce or Customer insights experience (Site Merchandising, Digital Marketing, UX, etc.) General Skills: Analytical Skills: Strong analytical skills to gather, analyze, and interpret data from multiple tools and systems. Effective Communication: Strong written and verbal communication skills to summarize findings & share timely updates with stakeholders. Problem-Solving: Capability to identify opportunities for improvement based on data analysis and flag the same to relevant stakeholders. Collaboration: Establish strong relationships across both functional and category peer groups. Develop understanding of digital AOEs to help influence site merch strategy across the funnel. Attention to Detail: Keen eye for detail to ensure accuracy in data analysis and reporting, with a focus on identifying actionable insights. Accountability: Have a high level of accountability & initiative towards both day-to-day outcomes as well as business goals. Specialized Skills: Data & Technical Skills: Proficiency with tools like DOMO, Adobe Analytics, and basic SQL queries (not mandatory). Site Optimization: Monitor key site metrics (e.g., traffic, bounce rates), troubleshoot performance issues, and recommend strategies to optimize search, browse, SEO, product recommendation etc. Research and Market Analysis: Support analysis of category and product performance using site analytics tools. Ability to understand market research reports, conduct competitor analysis to draw consumer behavior insights to inform category strategies.

At Revv , we are redefining the self-drive experience by offering our customers convenient, flexible, and innovative ways to rent cars. Our mission is to deliver seamless mobility solutions through cutting-edge technology and exceptional customer experiences. We are looking for a Senior Product Manager to lead the development and execution of our product vision. In this role, you will collaborate with cross-functional teams, analyze market trends, and leverage data-driven insights to build impactful products that enhance the self-drive experience. If you are passionate about solving customer problems, driving product innovation, and scaling products that make a difference, wed love to hear from you! As a Senior Product Manager, you will own and drive the product lifecycle from ideation to launch and beyond. You will work closely with cross-functional teams, including engineering, design, marketing, and sales, to deliver innovative products that meet customer needs and align with our business goals. This role requires strategic thinking, customer empathy, and a proven ability to execute in a fast-paced environment. Role & responsibilities: Product Strategy and Roadmap: Define and prioritize the product roadmap in alignment with company objectives and market needs. Market Research and Customer Insights: Conduct thorough market research and analyze customer feedback to identify opportunities and gaps. Cross-functional Collaboration: Work closely with engineering, design, and business teams to define product requirements and ensure timely delivery. Product Development: Lead the product lifecycle from concept to launch, ensuring high-quality deliverables. Performance Metrics: Define, monitor, and analyze key performance indicators (KPIs) to measure product success and inform future enhancements. Stakeholder Communication: Communicate the product vision, progress, and performance to internal and external stakeholders effectively. User-Centric Focus: Advocate for the customer at every stage of the product development process to ensure the best possible user experience. Preferred candidate profile Experience: 2-6 years of experience in product management, preferably in [Consumer -Tech, Ecommerce or Mobility ]. Education: Bachelor's degree in [relevant field, e. g., Business, Computer Science, or Engineering]; MBA is a plus. Strategic Thinking: Proven ability to define a vision and execute a product strategy to achieve business outcomes. Technical Acumen: Solid understanding of technology and the ability to work closely with engineering teams. Analytical Skills: Strong data-driven decision-making skills with the ability to translate insights into actionable strategies. Leadership: Experience leading cross-functional teams and managing stakeholders at all levels. Communication: Excellent verbal and written communication skills. Adaptability: Thrives in a fast-paced, agile environment with the ability to manage multiple priorities effectively. Perks and benefits

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Senior Manager | Location: Pune | Years of Exp: 12+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice. The Practice A Brief Sketch The SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Read about us. Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, AJO, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills. Whats in it for you? An opportunity to work on with key G2000 clients. Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities. Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference,

Skill required: Delivery - Marketing Analytics and Reporting Designation: I&F Decision Science Practitioner Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 Years What would you do? Data & AIAnalytical processes and technologies applied to marketing-related data to help businesses understand and deliver relevant experiences for their audiences, understand their competition, measure and optimize marketing campaigns, and optimize their return on investment. What are we looking for? Data Science Python (Programming Language) Customer Insight & Marketing Analytics Agility for quick learning Commitment to quality Prioritization of workload Ability to manage multiple stakeholders Ability to perform under pressure Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Key purpose of the role: The market research function will be responsible for driving the company's geographic growth and product basket, while operating in the bioenergy sector Responsibilities: Market Research Industrial Demand and Rural Supply (Crop data) State-wise Supporting Policy framework Growth Projects (New products/ commodities) Expansion projects (New geographies) Competitive analysis 6. Customer insighting What Key Tasks will be involved: Market Research: - Responsible for managing primary qualitative & secondary quantitative research requirements for biomass availability and biofuel industry demand Responsible for maintaining latest data sets for all current and upcoming business locations across Indian states at district/ taluka level Nature of the research include Rural: a) Quantitative crop production data at micro level b) Primary level insights like harvesting practices, residue availability, alternate biomass applications, etc Industrial: c) Industrial cluster identification based on biomass/coal usage d) Exisiting value chains e) Qualitative research to identify platform adoption drivers and deterrents f) Latest state-level supporting policies and schemes Analysis & Market Intelligence: - Identification of New Markets / Demand & Supply Clusters Gap analysis with respect to current business - On-field validation of research studies as per crops season and region Customer Insighting: Exploratory studies for new product development and product-market fitment Customer Insighting through Dip sticks, focus groups and customer surveys Competitor Analysis: Scan competitive landscape and stay updated with their GTMs Handling External Agency Partners: - Preparing research briefs in consultation with Business leaders, and Product teams. Understanding business objectives / issues, and designing research that caters to the business needs Recommend appropriate approach (in-house/ agency partners) for research projects based on relevant expertise/experience & cost efficiencies - Manage relationships with external agency partners Team handling: Build and manage an in-house team for regular rolling market research needs Opportunity: Opportunity to work with a fast growing company in a priority bio-energy sector Work with a highly engaged & motivated team

1. Develop and implement a comprehensive marketing strategy : - Formulate a clear and compelling marketing strategy aligned with the mall's vision, goals, and target audience. - Identify key market trends, customer insights, and competitive landscape to inform marketing decisions. - Define marketing objectives, KPIs, and metrics to track the effectiveness of marketing campaigns. 2. Drive brand positioning and awareness : - Establish and reinforce the mall's brand positioning in the market. - Develop and execute integrated marketing campaigns across various channels to increase brand awareness. - Collaborate with creative teams to create impactful messaging, visuals, and brand assets. - Monitor and manage the mall's brand reputation, ensuring consistency and alignment with the brand values. 3. Enhance customer engagement and loyalty : - Identify opportunities to enhance the customer experience within the mall. - Develop and implement strategies to drive customer loyalty and repeat visits. - Utilize customer data and insights to personalize marketing campaigns and communications. - Oversee the development and management of loyalty programs, promotions, and events. 4. Collaborate with stakeholders: - Work closely with mall management, leasing, and operations teams to align marketing efforts with business objectives. - Foster strong relationships with tenants and coordinate joint marketing initiatives. - Collaborate with external agencies, vendors, and partners to execute marketing campaigns and events. 5. Digital marketing and technology: - Stay up-to-date with digital marketing trends and leverage digital channels to reach target audiences effectively. - Oversee the development and optimization of the mall's website, social media platforms, mobile apps, and other digital assets. - Utilize data analytics to measure marketing performance, identify areas for improvement, and optimize marketing strategies. 6. Budget management and reporting: - Develop and manage the marketing budget, ensuring optimal allocation of resources. - Monitor marketing expenses and report on return on investment (ROI). - Provide regular reports and updates to senior management on marketing initiatives, performance, and achievements.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Platform Auto Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? The primary function of this role is to plan develop and execute a promotions and sponsorships activation initiatives that will support the growth objective of the business, while enhancing brand equity of the concerned brand. This role will work with channel managers, marketing effectiveness specialist, brand and comms team and sales to make sure activations have a strong ROI and are aligned with strategy brand and communication strategies. This role will also work closely with global sponsorship, category management team, leverage industry trends, consumer insights to be able to design promotions and activations that will have a high positive impact on the business. This role requires a deep understanding of the market, consumer behavior, competitive dynamics. The person in this role will be responsible for managing budget, analyzing program and activations performance and untapping insights and learnings to optimize future programs. . What are we looking for? Communication skills - this role requires communicating effectively, so strong interpersonal and communication skills are a must for success Analytical abilities - analyze data, observe trends, and report and evaluate the success and effectiveness of promotions, which requires strong analytical abilities Teamwork - collaborate with a team and other departments or external contacts. Organization skills - work with different colleagues and teams on multiple projects at one time, so the ability to prioritize tasks and stay organized is essential University degree in Marketing or related discipline MBA or equivalent post graduate degree desirable Minimum 5 years of experience of relevant marketing experience required with a strong track record of business results and organizational leadership. Experience in the auto space preferred. Strong track record of developing and executing plans, identifying and implementing new opportunities, measuring and delivering results Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles Advanced analytical skills with ability to mine data for understanding and insight and to optimize based on results Experience working with media agencies and sponsorships, preferred Roles and Responsibilities: Develops and implement promotions and sponsorship activations that are aligned with company strategy. Monitor and evaluate the effectiveness of promotional and sponsorship activations. Develop and manages the budget to support the activities. Foster a very strong relationship with sponsors and partners to make sure we maximize the opportunity for growth. Activate sponsorships and promotions at trade shows and other industry events Creates, executes and analyzes all ideas in order to lead with strongest ideas in all retailers. Qualifications Any Graduation

Market Intelligence Lead at NxtWave is a pivotal role responsible for keeping a pulse of the market by staying in touch with customer feedback, analyzing competitor products, identifying new market opportunities etc. This role will ensure that we stay ahead of the curve by continuously monitoring the pulse of the market and our products reception. You will play a key role in shaping our product strategy by delivering actionable insights that drive growth and innovation. Key Responsibilities Customer Sentiment Analysis: Lead the collection and analysis of customer sentiment on our platform, identifying strengths, pain points, and opportunities for improvement. Competitor Analysis: Conduct thorough research on competitor products, understanding their strengths, weaknesses, and market positioning. Market Research: Identify emerging market trends and new product opportunities by analyzing industry reports, customer feedback, and competitor actions. Team Leadership: Manage and mentor a team of research associates who engage with customers and prospects to gather detailed feedback about our product and competitor offerings. Data-Driven Insights: Develop and present actionable insights to product, marketing, and leadership teams, helping to shape product development, feature prioritization, and go-to-market strategies. Cross-Functional Collaboration: Collaborate closely with product, marketing, sales, and customer success teams to align research efforts with broader company goals. Reporting: Deliver regular reports and dashboards summarizing key insights and recommendations, ensuring senior management is well-informed of market trends and product sentiment. Process Optimization: Continuously refine research methodologies to improve efficiency and the accuracy of insights. Requirements Bachelors degree in Business Administration, Operations Management, or a related field; Masters degree preferred. 4+ years of experience in customer insights, market research, or competitive intelligence, preferably within tech or edtech industries. Leadership: Proven track record of managing a team and delivering on strategic goals. Analytical Skills: Strong ability to translate raw data into actionable insights. Experience working with data analytics tools and platforms is a plus. Communication Skills: Excellent verbal and written communication skills, with the ability to present complex findings in a clear and concise manner to stakeholders at all levels. Collaboration: Experience working cross-functionally with product, marketing, and customer success teams. A strategic thinker with meticulous attention to detail and a robust problem-solving acumen. Nice to have: Hands-on experience with customer survey platforms and data analytics tools (e.g., Google Analytics, Tableau, Power BI); Experience with CRM and feedback management systems. Location Hyderabad, India (This position requires office-based work)

Requisition ID: When you're part of the team at Thermo Fisher Scientific, you'll do important work. Surrounded by collaborative colleagues, you'll have the support and opportunities that only a global leader can give you. Our respected, growing organization has an exceptional strategy for the near term and beyond. Take your place on our strong team and help us make significant contributions to the world. Overview As a Marketing Analyst specializing in PowerBI and data analysis, you will play a key role in extracting, analyzing, and visualizing data to inform marketing strategies and decision-making. The ideal candidate is passionate about data, enjoys working with various databases, and possesses strong programming skills for data querying and manipulation. Key Responsibilities: Develop and maintain PowerBI dashboards to track key marketing metrics, campaign performance (e.g., Google Ads, LinkedIn, Meta), and customer insights. Extract and transform data from multiple sources, including databases, CRM systems, and marketing platforms, to provide actionable insights and recommendations. Utilize programming languages (such as SQL, Python, or R) to query databases, perform data analysis, and automate reporting processes. Collaborate with cross-functional teams, including marketing, sales, and finance, to understand business requirements and translate them into meaningful data visualizations and analyses. Conduct ad-hoc analysis to answer specific business questions, identify trends, and uncover opportunities for optimization. Monitor and evaluate marketing campaign performance, conducting ROI analysis and attribution modeling to measure effectiveness and drive continuous improvement. Stay updated on industry trends, best practices, and emerging technologies in data analysis and visualization to enhance analytical capabilities and drive innovation. Requirements/Qualifications: Bachelor's degree in Statistics, Mathematics, Computer Science, Business, or a related field. 5 years of experience in data analysis, business intelligence, or a related field, with a focus on marketing analytics. Proficiency in PowerBI or similar data visualization tools, with the ability to create insightful and interactive dashboards. Strong programming skills in languages such as SQL, Python, or R, with experience in data querying, manipulation, and analysis. Experience working with databases (e.g., SQL Server, MySQL, Oracle) and extracting data from various sources (e.g., Google Ads). Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights and recommendations. Strong attention to detail and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines. Excellent communication and interpersonal skills, with the ability to effectively collaborate with stakeholders at all levels of the organization.

Customer & Competitor Insights Manager The Manager of Customer and Competitor Intelligence will play a critical role in developing and implementing systems for capturing and analyzing customer and competitor data. This position will involve creating tools to map and interpret the POC universe, performing in-depth competitor and consumer analysis, and leveraging insights to support business growth and operational efficiency. Key Responsibilities: Customer Intelligence: System Development: Build systems and tools to capture comprehensive POC data BI Tool Creation: Develop a real-time interactive BI tool to map the POC universe and corresponding data points, diagnosing and prescribing solutions to mitigate risks and identify growth opportunities in the short to mid-term. Methodology Oversight: Define the ideal methodology for data collection and analytic work plans, ensuring comprehensive data support for business needs. Process Improvement: Continuously enhance processes to gather customer insights and optimize operational efficiencies. Competitor & Consumer Intelligence: Competitor Analysis: Conduct thorough competitor analysis, covering market share, product offerings, pricing, distribution, marketing, and innovation strategies. Market Data Analysis: Collect and analyze market data, consumer trends, and industry reports to identify opportunities and risks. Database Management: Develop and maintain a competitor intelligence database to track key activities and market developments. Consumer Insights: Integrate consumer perspectives into decision-making by executing market analysis and research to provide actionable insights and recommendations. Reporting: Provide regular competitor intelligence reports, alerts, and presentations to stakeholders. Industry Awareness: Stay updated with industry trends, market research, and emerging technologies to maintain expertise. Data Translation and Business Storytelling: Utilize advanced analytics techniques to simplify complex datasets into actionable insights. Craft compelling narratives that highlight key market trends and opportunities, enabling decision-makers to act with confidence Requirements: Education: Bachelors degree in business, Data Analytics, Engineering or a related field from Tier-1 colleges is preferred Experience: Minimum of 3 years of experience in data analytics, market research, or a related field with a strong focus on customer and competitor intelligence. Technical Skills: Proficiency in data analysis tools (e.g., Excel, SQL), BI tools (e.g., Power BI, Tableau), and statistical software. Analytical Skills: Strong ability to apply statistical techniques, identify trends, and derive actionable insights from complex data sets. Communication Skills: Excellent written and verbal communication skills, with the ability to present data insights effectively to stakeholders. Collaborative Mindset: Experience working with cross-functional teams and integrating insights into business strategies. Data Validation: Conduct thorough data validation and quality checks to ensure accuracy