61 Customer Insight Jobs - Page 3

Skill required: Delivery - Customer Insights Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Data & AIAn interpretation of trends in human behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit. What are we looking for? Viz, SQL, Python Adaptable and flexible Ability to work well in a team Agility for quick learning Commitment to quality Written and verbal communication Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Business Advisory Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Channel Strategy Manager is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the required segment. This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives. By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience. What are we looking for? Strong understanding of channel management principles. Proficiency in data analysis tools and CRM systems to assess channel performance. Knowledge of digital marketing and e-commerce platforms. Project management skills, with experience in executing cross-functional initiatives. Financial acumen to manage budgets and evaluate channel ROI. Strategic thinking and problem-solving abilities. Excellent communication and negotiation skills. Strong interpersonal skills to build and maintain effective partnerships. Ability to adapt and respond to a dynamic market environment. Leadership skills with a focus on collaboration and influence 5-7 years of experience in channel strategy, sales, or marketing Proven track record of developing and implementing successful channel strategies. Experience in managing partnerships and cross-functional teams. Familiarity with digital and traditional channel dynamics. Roles and Responsibilities: Develop and implement a robust channel strategy tailored to the market, aligning with business goals and customer needs. Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies. Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy. Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives. Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities. Design and implement strategies that enhance the end-to-end customer journey within the ecosystem. Allocate resources effectively across channels to maximize impact and return on investment. Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing Specialist plays a key role in developing and implementing marketing strategies to support business objectives and enhance brand visibility. This role is responsible for executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive customer engagement. The Marketing Specialist ensures alignment with organizational goals while contributing to the delivery of impactful and innovative marketing initiatives. What are we looking for? Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and analytics tools. Strong writing and editing skills for creating compelling content. Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus. Familiarity with customer relationship management (CRM) systems and marketing automation tools. Analytical skills to interpret data and optimize marketing efforts. Creativity and innovation in developing marketing strategies and materials. Excellent communication and interpersonal skills. Strong organizational and project management abilities. Ability to multitask and work under tight deadlines. Team-oriented mindset with a proactive approach to problem-solving. 3-5 years of experience in marketing, communications, or related roles. Proven track record of executing successful marketing campaigns. Experience with both digital and traditional marketing channels. Knowledge of B2B and/or B2C marketing strategies is highly desirable. Roles and Responsibilities: Plan, execute, and manage marketing campaigns across various channels, ensuring alignment with strategic objectives. Develop engaging content for marketing materials, including digital assets, brochures, presentations, and email campaigns. Conduct research to understand market trends, customer preferences, and competitive dynamics, providing actionable insights to inform strategy. Monitor and evaluate the effectiveness of marketing activities using key performance indicators (KPIs) and analytics tools. Work closely with sales, product, and communications teams to ensure cohesive messaging and integrated marketing efforts. Manage online presence through website updates, social media engagement, and digital advertising campaigns. Coordinate and promote events, webinars, and trade shows, ensuring effective brand representation and audience engagement. Assist in planning and tracking marketing budgets to ensure cost-effective execution. Ensure all marketing activities adhere to legal and regulatory requirements. Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Service Design Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years Language - Ability: English - Advanced What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Digital Marketing Digital Operations Agile Project Management Program Project Management Project Management Agility for quick learning Collaboration and interpersonal skills Commitment to quality Experience in research and development Prioritization of workload Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Job Title: Microsoft Dynamics 365 Marketing + Manager + GN SONG Management Level: 07 - Manager Location: Pune Must have skills: Microsoft Dynamics 365 Marketing, Customer Insights Good to have skills: B2B Marketing, Marketing Automation Experience: Minimum 11+ year(s) of experience is required Educational Qualification: MBA must Job Summary : As a B2B Marketing Automation Consultant, you will be responsible for designing, building, and configuring marketing automation solutions to meet business process and application requirements using Microsoft Dynamics 365 Marketing. Your typical day will involve working with clients to understand their business objectives, designing tailored marketing automation strategies, and executing campaigns that drive lead generation, nurture prospects, and enhance customer engagement. Roles & Responsibilities: Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot. Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs. Work as a BA or lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot. Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact. Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Professional & Technical Skills: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module). Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.). Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure). Basic to advance level of understanding and knowledge in Power Apps, Power Automate. Proficient in marketing research and analysis. Excellent oral and written communication skills. Creating and maintaining client relationships. Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies. Additional Information: The ideal candidate will possess a strong educational background in marketing, computer science, or a related field, along with a proven track record of delivering impactful solutions using Microsoft Dynamics 365 Marketing. This position is based at our Pune office. Qualifications Experience: Minimum 11+ year(s) of experience is required Educational Qualification: MBA must

Skill required: Voice - Customer Service Designation: Customer Contact Comms New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years What would you do? You will be aligned with our Customer Support vertical and help us in managing/ resolving customers query, handling escalations and complaints of the dissatisfied customers & giving best resolutions. You will also be responsible for closing the fault and complaints within SLA s. Candidate who is good in email and chat process, who is good in typing is what is preferred here Customer communications are interactions between customers and businesses using various channels spanning digital and in person touchpoints. Customer communications can happen over the phone, via text, over chat, or face to face. What are we looking for? Customer Care Customer Experience (CX) Customer Insights Customer Satisfaction Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

GN - SONG - MT - Marketing Automation B2B (Microsoft Dynamics 365 Marketing ) - Consultant The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Consultant | Location: Pune | Years of Exp: 5+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice. The Practice A Brief Sketch The SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, AJO, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills.

Role: SM Product Analytics (Mobile App & Web) Reporting to: Head of Analytics Experience - 6 - 12 Years Location: Mumbai Kalina, Santacruz East Product Background: Experience with OTT, DTH, and mobile TV apps such as Hotstar, Jio, and Netflix. Key Skills: Collaborated effectively with product teams Strong application analytics background Proficiency in data analysis tools (e.g., SQL, Excel, Tableau/Power BI) and user research methodologies Expertise in analyzing clickstream data; experience with Mixpanel preferred (Digital Analytics) Dashboard creation and visualization Understanding of feature rollout processes and collaboration with IT/tech teams to ensure data capture for relevant features Mandatory experience in mobile app or web product environments Role & responsibilities As a Product Analyst, you'll play a pivotal role in driving the success of our mobile app and web platform. You'll be responsible for analyzing user behavior, market trends, and competitive landscapes to inform product strategy and development. Your insights will help us create exceptional user experiences and achieve our business objectives. User Research and Analysis: Conduct user research studies (e.g., surveys, interviews, usability testing) to understand user needs, pain points, and preferences. Analyze user data (e.g., usage metrics, feedback) to identify trends, patterns, and opportunities for improvement. Create user personas and journey maps to represent target users and their interactions with our products. Market Analysis: Track industry trends, competitor activities, and emerging technologies to identify potential threats and opportunities. Analyze market data (e.g., market size, growth rates, customer demographics) to inform product positioning and pricing strategies. Product Strategy: Collaborate with product managers and stakeholders to define product vision, goals, and roadmaps. Develop product requirements and specifications based on user research, market analysis, and business objectives. Prioritize product features and functionalities based on their impact on user experience and business value. Data Analysis and Reporting: Utilize data analytics tools to measure product performance and track key metrics (e.g., user acquisition, engagement, retention). Prepare regular reports and presentations to communicate findings and recommendations to stakeholders. A/B Testing and Experimentation: Design and execute A/B tests and other experiments to test hypotheses and optimize product features. Analyze test results to identify winning variations and inform product improvements. Preferred candidate profile Bachelor's degree in any quant discipline like Statistics or Mathematics or Business Analytics. 6+ years of experience in product analysis, market research, or a similar role. Strong analytical skills and ability to interpret data to inform decision-making. Expertise with data analysis tools (e.g., SQL, Excel, Tableau) and user research methodologies. Expertise in analyzing clickstream data, preferred tool Mix Panel Excellent communication and presentation skills, both written and verbal. Passion for technology and a strong understanding of mobile app and web development. Ability to work effectively in a fast-paced, collaborative environment. Experience with agile development methodologies. Knowledge of UX/UI design principles. Experience working on mobile app or web products.

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Dealer Marketing Advisor1. Role Purpose:The Dealer Marketing Advisor will support Client's retail fuel and convenience store dealers by delivering tailored marketing strategies and initiatives. This role focuses on driving traffic, increasing sales, and building customer loyalty through marketing programs and tools customized for Client's dealer network. The advisor will work closely with dealers to ensure alignment with Client's brand standards and marketing objectives.Role requires Digital Marketing Ads & Promotion creation/designIn this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns What are we looking for? Technical Skills:oProficiency in CRM systems and marketing analytics tools.oKnowledge of retail marketing and loyalty program management.oFamiliarity with digital marketing platforms and social media tools. Competencies:oStrong relationship-building and communication skills.oStrategic mindset with the ability to provide actionable marketing advice.oAnalytical skills to assess dealer performance and market opportunities.oAbility to manage multiple dealer accounts and initiatives simultaneously.oCustomer-focused with a proactive and results-oriented approach. oExperience working with dealers or franchisees in a multi-site environment is preferred. Roles and Responsibilities: 2. Key Accountabilities: Partner with dealers to develop and execute marketing plans that align with Client's brand and business goals. Provide strategic advice on promotional campaigns, pricing strategies, and customer loyalty programs to enhance dealer performance. Collaborate with internal marketing teams to create customized marketing materials and tools for dealers. Analyze market data, customer insights, and dealer performance to identify opportunities for growth. Train and educate dealers on marketing best practices and new initiatives. Monitor and ensure compliance with Client's brand standards across the dealer network. Support the roll-out of digital marketing solutions and platforms to dealers. Qualifications Any Graduation

Skill required: Marketing Operations - Data Taxonomy Designation: Digital Content Management Sr Analyst Qualifications: BSc,BCA,BE Years of Experience: 5 - 8 Years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will perform hierarchical classification of entities of interest of an enterprise, organization or administration, used to classify documents, digital assets and other information. What are we looking for? Adaptable and flexible Detail orientation Strong analytical skills Prioritization of workload Results orientation Business Analytics Data Analytics Campaign Analytics & Reporting Customer Insight & Marketing Analytics Performance Analytics Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications BSc,BCA,BE