71 Customer Insight Jobs - Page 3

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Platform Auto Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? The primary function of this role is to plan develop and execute a promotions and sponsorships activation initiatives that will support the growth objective of the business, while enhancing brand equity of the concerned brand. This role will work with channel managers, marketing effectiveness specialist, brand and comms team and sales to make sure activations have a strong ROI and are aligned with strategy brand and communication strategies. This role will also work closely with global sponsorship, category management team, leverage industry trends, consumer insights to be able to design promotions and activations that will have a high positive impact on the business. This role requires a deep understanding of the market, consumer behavior, competitive dynamics. The person in this role will be responsible for managing budget, analyzing program and activations performance and untapping insights and learnings to optimize future programs. . What are we looking for? Communication skills - this role requires communicating effectively, so strong interpersonal and communication skills are a must for success Analytical abilities - analyze data, observe trends, and report and evaluate the success and effectiveness of promotions, which requires strong analytical abilities Teamwork - collaborate with a team and other departments or external contacts. Organization skills - work with different colleagues and teams on multiple projects at one time, so the ability to prioritize tasks and stay organized is essential University degree in Marketing or related discipline MBA or equivalent post graduate degree desirable Minimum 5 years of experience of relevant marketing experience required with a strong track record of business results and organizational leadership. Experience in the auto space preferred. Strong track record of developing and executing plans, identifying and implementing new opportunities, measuring and delivering results Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles Advanced analytical skills with ability to mine data for understanding and insight and to optimize based on results Experience working with media agencies and sponsorships, preferred Roles and Responsibilities: Develops and implement promotions and sponsorship activations that are aligned with company strategy. Monitor and evaluate the effectiveness of promotional and sponsorship activations. Develop and manages the budget to support the activities. Foster a very strong relationship with sponsors and partners to make sure we maximize the opportunity for growth. Activate sponsorships and promotions at trade shows and other industry events Creates, executes and analyzes all ideas in order to lead with strongest ideas in all retailers. Qualifications Any Graduation

Skill required: Omnichannel - Customer Communications Designation: Customer Contact Comms New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years What would you do? You will be aligned with our Customer Support vertical and help us in managing/ resolving customers query, handling escalations and complaints of the dissatisfied customers & giving best resolutions. You will also be responsible for closing the fault and complaints within SLA s.Candidate should be good in verbal and written communications.Customer communications are interactions between customers and businesses using various channels spanning digital and in person touchpoints. Customer communications can happen over the phone, via text, over chat. What are we looking for? Customer Care Customer Experience (CX) Customer Insights Customer Service Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Management Consultant Intern Location: Remote / Chandigarh, India Duration: 6 Months Type: Internship (Full-time) Start Date: Immediate Stipend: 7,000 per month About the Role: Were looking for a proactive and articulate Management Consultant Intern to join our team in a client-facing capacity. You’ll work closely with clients to understand their needs, help manage project workflows, and ensure seamless communication between internal teams and external stakeholders. This is a hands-on role designed for someone eager to gain experience in consulting, client management, and process improvement within a fast-paced tech environment. Key Responsibilities: Act as a liaison between clients and internal teams, ensuring smooth project execution Participate in client meetings, take notes, and follow up on action items Help coordinate timelines, documentation, and internal handoffs across departments Track progress across ongoing implementations and maintain detailed status updates Identify and communicate process bottlenecks, contributing to continuous improvement Support consultants and team leads on business operations and strategic planning Requirements: Available for a 6-month full-time internship, starting immediately Pursuing or recently completed a degree in Business, Management, or a related field Excellent communication and interpersonal skills—confident in client interaction Highly organized and able to manage multiple responsibilities Prior experience in client servicing, consulting, or operations is a plus What You’ll Gain: Direct client-facing experience in a high-impact role Exposure to ERP, SaaS, and process consulting in the manufacturing/steel sector Opportunity to learn from experienced consultants and business leaders Hands-on involvement in real projects with measurable outcomes Potential for a full-time role based on performance

Hiring Program Mgr Excellent written and oral communication (Flawless) Min 1 yr - 5 yrs exp in Customer Success, customer handling Gap not more than 6 months Sal upto 8L Fixed+ 1L Var Graduates only Max age 35 Required Candidate profile Shifts :- 4:30pm to 1am One side drop Pls Call Vikas at 8527840989 Email vikasimaginators@gmail.com

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The Loyalty Advisor will be responsible for driving the development and execution of customer loyalty programs, focusing on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. This role requires a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage customers, foster brand advocacy, and drive business performance. What are we looking for Technical Skills: Customer Relationship Management (CRM) Systems:Experience with CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies:Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders and collaborate effectively across departments. Problem-Solving:Strong problem-solving skills to identify challenges and develop effective solutions. Attention to Detail:High attention to detail, ensuring accuracy in customer communications, reports, and program elements. Innovation & Creativity:Ability to think outside the box, bringing fresh ideasExperience:3-5 years of experience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. Proven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. Experience working with cross-functional teams to execute integrated campaigns and loyalty strategies. Knowledge of the energy sector or other customer-focused industries is a plus but not essential. Education:Bachelors degree in Business, Marketing, Communications, or a related field. A Masters degree in Business Administration (MBA) or Marketing is an advantage. Additional certifications in digital marketing, customer experience, or CRM platforms are desirable. Roles and Responsibilities: Loyalty Program Management:Oversee the day-to-day operation and continuous optimization of loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or modifications based on market research, customer behavior, and competitor analysis. Cross-Functional Collaboration:Work closely with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking & Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement:Gather customer feedback, identify pain points, and suggest improvements to enhance the customer experience with loyalty offerings. Compliance & Data Security:Ensure all loyalty program activities comply with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security. Qualification Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Business Advisory Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Channel Strategy Manager is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the required segment. This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives. By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience. What are we looking for? Strong understanding of channel management principles. Proficiency in data analysis tools and CRM systems to assess channel performance. Knowledge of digital marketing and e-commerce platforms. Project management skills, with experience in executing cross-functional initiatives. Financial acumen to manage budgets and evaluate channel ROI. Strategic thinking and problem-solving abilities. Excellent communication and negotiation skills. Strong interpersonal skills to build and maintain effective partnerships. Ability to adapt and respond to a dynamic market environment. Leadership skills with a focus on collaboration and influence 5-7 years of experience in channel strategy, sales, or marketing Proven track record of developing and implementing successful channel strategies. Experience in managing partnerships and cross-functional teams. Familiarity with digital and traditional channel dynamics. Roles and Responsibilities: Develop and implement a robust channel strategy tailored to the market, aligning with business goals and customer needs. Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies. Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy. Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives. Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities. Design and implement strategies that enhance the end-to-end customer journey within the ecosystem. Allocate resources effectively across channels to maximize impact and return on investment. Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualifications Any Graduation

Role: Insights and Analytics Manager Location: Bangalore Mode: Hybrid Profile: We are seeking a dynamic and experienced Insights Manager to lead performance reporting and analysis for our entire company sales and margin. This pivotal role requires a deep understanding of SQL, Python, and data visualization tools, alongside a knack for storytelling and effective communication. The successful candidate will play a key role in identifying trends, patterns, and opportunities within our data and translating them into actionable insights for senior leadership. Key Responsibilities: Utilize SQL and Python to extract, manipulate, and analyze large datasets from various sources, including transactional data, customer databases, and marketing campaigns. Lead performance reporting and analysis initiatives, providing insights into company-wide sales and margin performance across different brands and sectors. Develop reports using tools such as Databricks, Excel, and PowerPoint to visualize key performance metrics and trends. Conduct in-depth analysis of customer trends, product analytics, segmentation, persona, and basket analysis to uncover actionable insights. Collaborate with cross-functional teams to understand business requirements and translate them into data-driven solutions. Drive continuous improvement in data quality, accuracy, and reporting processes to enhance decision-making capabilities. Present findings and insights to senior leadership, in a clear, concise, and compelling manner, focusing on the narrative behind the data. Mentor and coach junior team members, fostering a culture of continuous learning and development. Qualifications: Bachelor's degree from a Tier 1 college in a quantitative field such as Mathematics, Statistics, Computer Science, or related field. Master's degree preferred. Minimum of 8 years of relevant experience in data analysis, preferably within the retail industry or a related field. Proficiency in SQL and Python for data extraction, manipulation, and analysis. Experience with data visualization tools such as Databricks, Tableau, or Power BI is highly desirable. Proven track record of driving insights and recommendations from complex datasets to influence business strategy and decision-making. Excellent storytelling and communication skills, with the ability to distill complex data into actionable insights and present them to senior leadership. Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Self-motivated and proactive with a strong sense of ownership and accountability. Ability to work effectively both independently and as part of a collaborative team environment.

Role & responsibilities : Responsible for design & delivery of the Program: member benefits & experiences Conceptualize member enrolment, retention & engagement initiatives basis analytics Monitor and analyse key performance metrics and customer insights to assess the effectiveness of loyalty initiatives and make data-driven recommendations for optimization. Insights and customer & store feedback Campaign Management: Plan and execute targeted marketing campaigns and promotions to drive participation in the loyalty program and increase customer engagement. Leverage Loyalty bases to drive incremental business Reconciliation and validation of all loyalty points of dealers and retailers. Timely process bills of vendor as per TAT provided in agreement with vendors. Issue resolution of dealers and retailers through Loyalty program. Calculation of TDS reports at the end of the month and provide to Finance. Execute orders given by dealers and retailers on timely basis. Develop and execute new ideas through Loyalty program.

What Youll Do: The Team Leader, Operations leads and motivates a team to optimum performance levels to achieve targets contributing to the company s objectives. They provide clear and concise direction, support and guidance to the team through effective coaching, leadership and setting SMART objectives Confidently and effectively deliver coaching and constructive feedback to employees to increase engagement and improve performance, including, as required, corrective action through disciplinary processes Involvement and collaboration on new strategies and/or process improvements to better the team s performance Daily, weekly and monthly reports provided at both internal and external client levels Flexible team player in respect to scheduling and willing to invest additional time in to the team when necessary; including coverage when required and support in team hours tracking/progression throughout each month Assist team members to ensure service level agreements are adhered to and performance metrics met, including, but not limited to: taking escalated Supervisor calls, evaluating call recordings and QA call review, if applicable based on client requirements Creating and/or facilitating team huddles, presentations and team contest to engage our team and/or clients Ensure all employees are in line with Regulatory Compliance, Quality and CBT requirements Assist and participate in the recruiting, training and onboarding of employees, when required Champion company core values and other company programs to engage and motivate our employees Other duties as assigned

We are looking to hire a Senior Manager, Customer Analytics to join our team in Bangalore! Reporting to the Director of Customer Insights & Analytics, youll lead a high-performing team of analysts and Subject matter authorities to deliver customer-centric insights, business intelligence, and data-driven strategies. In this role, youll act as a strategic partner to global collaborators across Marketing, Sales, and CRM, helping drive improvements in customer experience, marketing performance, and commercial outcomes. Youll also play a key role in mentoring talent, crafting analytics processes, and scaling insight capabilities spanning multiple business units. What Youll Do: Lead and mentor a team of 68 analysts and data professionals, encouraging a collaborative, high-performance culture Drive customer analytics initiatives including segmentation, cohort analysis, and performance tracking Partner with global Sales, Marketing, CRM, and Data leaders to align on priorities and deliver actionable insights Translate sophisticated data into clear recommendations and compelling narratives for non-technical collaborators Influence senior-level decision-making through data-driven storytelling and strategic insight Coordinate end-to-end delivery of analytics projects across divisions, ensuring quality and business relevance Improve and standardize analytics tools, processes, and documentation for scalability and consistency Collaborate with Tech and Data Engineering teams to improve customer data infrastructure and analytics capabilities Serve as a trusted advisor to senior leadership on demonstrating customer intelligence for business growth Leverage AI to improve team productivity and analytics efficiency What Youll Bring: Extensive experience in data analytics, customer insights, or marketing analytics, with a proven record in team leadership and management Optimally led customer-centric analytics initiatives within global or matrixed organizations Sophisticated analytical skills with hands-on expertise in SQL and tools like Python, R, or similar statistical platforms Strong proficiency in BI tools such as Power BI and Google Data Studio Familiar with cloud-based data platforms like Google BigQuery and similar analytics stacks Skilled in communicating sophisticated analytical insights clearly and persuasively to senior collaborators Business-savvy approach with the ability to translate data into impactful strategic actions Proven success in mentoring and developing high-performing analytics teams

The Outbound Call Center Site Head for Partner Management will lead the call center operations, with a focus on managing and building relationships with external partners. This role requires strong leadership, strategic vision, and expertise in outbound sales and partner management. The candidate will oversee team performance, manage partner-related metrics, and ensure service excellence to drive revenue growth and customer satisfaction. Key Responsibilities: 1. Leadership & Strategy: Develop and implement outbound call strategies to enhance partner relationships and achieve sales targets. Establish clear KPIs for outbound call activities, including partner engagement, lead conversion, and customer satisfaction. Drive operational efficiency and productivity improvements within the call center. 2. Partner Management: Build and maintain strong relationships with partners, understanding their needs, and ensuring service alignment with their business goals. Serve as the primary contact point for partner issues, escalations, and performance reviews. Collaborate with the Sales and Account Management teams to strategize partner retention and growth opportunities. 3. Team Management: Hire, train, and mentor a team of call center agents, supervisors, and managers focused on outbound activities. Conduct performance reviews, offer feedback, and create development plans to support career growth. Foster a high-performance culture focused on customer-centric service delivery. 4. Performance Monitoring & Reporting: Track and analyze metrics for outbound calls, including lead quality, call volume, conversion rates, and partner satisfaction. Generate regular reports for senior management and provide insights on call center performance and partner outcomes. Utilize CRM and call center software for data management and performance tracking. 5. Process Improvement & Compliance: Identify and implement process improvements to streamline call center operations and enhance customer experience. Ensure compliance with company policies, industry regulations, and data privacy laws. Conduct quality audits to uphold high standards in customer interactions and partner communications. Qualifications: Education: Bachelors degree in Business, Marketing, or a related field; MBA preferred. Experience: 8+ years of experience in outbound call center management or similar roles. Proven experience in partner or client management with a track record of driving growth and customer satisfaction. Demonstrated success in achieving and exceeding sales targets through outbound call strategies.

About All Wave AV Systems All Wave AV Systems is a leading provider of innovative audio-visual solutions, specializing in custom AV integrations and comprehensive system designs for corporate workspaces. With over 20 years of experience and more than 2,000 completed projects across India, All Wave AV is trusted by Fortune 500 companies and is renowned for delivering future-ready, AI-driven AV solutions that enhance communication and collaboration in corporate, educational, healthcare, and hospitality environments13. About PSNI Global Alliance As a Certified Solution Provider (CSP) of the PSNI Global Alliance, All Wave AV is part of a premier global network of top-tier AV integrators and service providers. PSNI affiliates adhere to rigorous standards, ensuring consistent, best-in-class solutions and global project management capabilities for clients worldwide23. Role Overview The Marketing Manager will play a pivotal role in driving the growth of All Wave AVs software services business. This is a hands-on, in-office position based in Turbhe, Navi Mumbai, responsible for planning, executing, and optimizing multi-channel marketing campaigns to generate qualified leads and support the companys ambitious growth objectives. Key Responsibilities Develop and execute integrated marketing campaigns (digital, social, email, events, and content) that drive awareness, engagement, and demand for software services45. Own the end-to-end campaign lifecycle: strategy, creative brief, execution, tracking, and optimization. Manage and grow the company’s presence across social media platforms, ensuring consistent brand messaging and engagement with target audiences45. Collaborate with sales and technical teams to create compelling content, case studies, and sales enablement materials tailored to enterprise clients. Analyze customer insights, market trends, and campaign performance data to inform strategy and maximize ROI4. Oversee website content, landing pages, and digital assets to support lead generation and nurturing. Plan and execute participation in industry events, webinars, and conferences to increase brand visibility and generate leads. Track and report on key marketing metrics, providing actionable insights and recommendations for continuous improvement. Manage relationships with external vendors, agencies, and partners as needed. Ideal Candidate Profile Minimum 3 years of hands-on experience in B2B marketing, preferably in software services, SaaS, or technology solutions. Proven track record of running successful multi-channel marketing campaigns that have generated at least $1MM in net new business. Strong expertise in digital marketing, social media management, marketing automation, and CRM tools4. Exceptional written and verbal communication skills, with the ability to craft clear, persuasive messaging for technical and non-technical audiences4. Data-driven mindset with strong analytical skills; comfortable working with campaign metrics, KPIs, and dashboards. Creative thinker with a passion for storytelling, brand building, and customer engagement. Self-starter who thrives in a fast-paced, collaborative environment and can manage multiple projects simultaneously. Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred). What We Offer Opportunity to shape the marketing strategy for a leading AV and software services provider with a national and global footprint. Dynamic, innovation-driven work culture with exposure to cutting-edge technologies and industry leaders. Competitive salary and benefits package. Ready to take your marketing career to the next level? Join All Wave AV Systems and help us power the future of collaboration and communication!

Skill required: Voice - Customer Service Designation: Customer Contact Comms New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years What would you do? You will be aligned with our Customer Support vertical and help us in managing/ resolving customers query, handling escalations and complaints of the dissatisfied customers & giving best resolutions. You will also be responsible for closing the fault and complaints within SLA s. Candidate who is good in email and chat process, who is good in typing is what is preferred here Customer communications are interactions between customers and businesses using various channels spanning digital and in person touchpoints. Customer communications can happen over the phone, via text, over chat, or face to face. What are we looking for? Customer Care Customer Experience (CX) Customer Insights Customer Satisfaction Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Dealer Marketing Advisor1. Role Purpose:The Dealer Marketing Advisor will support Client's retail fuel and convenience store dealers by delivering tailored marketing strategies and initiatives. This role focuses on driving traffic, increasing sales, and building customer loyalty through marketing programs and tools customized for Client's dealer network. The advisor will work closely with dealers to ensure alignment with Client's brand standards and marketing objectives.Role requires Digital Marketing Ads & Promotion creation/designIn this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns What are we looking for? Technical Skills:oProficiency in CRM systems and marketing analytics tools.oKnowledge of retail marketing and loyalty program management.oFamiliarity with digital marketing platforms and social media tools. Competencies:oStrong relationship-building and communication skills.oStrategic mindset with the ability to provide actionable marketing advice.oAnalytical skills to assess dealer performance and market opportunities.oAbility to manage multiple dealer accounts and initiatives simultaneously.oCustomer-focused with a proactive and results-oriented approach. oExperience working with dealers or franchisees in a multi-site environment is preferred. Roles and Responsibilities: 2. Key Accountabilities: Partner with dealers to develop and execute marketing plans that align with Client's brand and business goals. Provide strategic advice on promotional campaigns, pricing strategies, and customer loyalty programs to enhance dealer performance. Collaborate with internal marketing teams to create customized marketing materials and tools for dealers. Analyze market data, customer insights, and dealer performance to identify opportunities for growth. Train and educate dealers on marketing best practices and new initiatives. Monitor and ensure compliance with Client's brand standards across the dealer network. Support the roll-out of digital marketing solutions and platforms to dealers. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing and Channel Activation Specialist is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across multiple channels. This role focuses on optimizing marketing initiatives, ensuring seamless activation across digital and traditional platforms, and enhancing channel performance to maximize business impact. The Specialist will collaborate with cross-functional teams, including sales, product management, and digital marketing, to create integrated campaigns and deliver a consistent brand experience. What are we looking for? Technical Skills: Strong understanding of channel marketing and activation strategies. Proficiency in campaign management and marketing. Knowledge of consumer insights, market research, and segmentation. Experience with performance tracking and analytics platforms. Familiarity with trade marketing and retail activation tactics.Competencies: Strategic thinker with a data-driven approach to marketing. Strong communication and stakeholder management skills. Ability to manage multiple projects in a fast-paced environment. Creative problem-solving skills and adaptability to market changes. Detail-oriented with excellent organizational and execution capabilities.Experience & Education:Experience: 3-5 years of experience in marketing activation, channel marketing, or a related role. Proven track record of executing successful marketing campaigns across various channels. Experience working with cross-functional teams and external partners.Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Roles and Responsibilities: Develop and execute marketing activation plans across multiple channels, including retail, digital, social media, and partner networks. Collaborate with sales and channel teams to drive customer engagement and increase market penetration. Implement targeted marketing campaigns that align with business objectives and customer insights. Manage channel marketing initiatives, ensuring effective execution and alignment with brand strategy. Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. Work closely with creative teams to develop compelling marketing content and promotional materials. Ensure consistency in messaging and branding across all activation touchpoints. Support the development of trade marketing strategies to enhance channel partner engagement. Stay updated on industry trends, competitor activities, and emerging marketing technologies.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Fleet & Dealer Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2B customers, such as Fleet & Transport, and independent service station operators (Dealers), to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. What are we looking for? Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaigns Ability to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements. High attention to detail in campaign execution, data accuracy, and creative content review. Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners. Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies. Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance. Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education: 8+ years of experience in campaign management, or communications within a fast-paced marketing environment Proven experience in managing approvals, compliance processes, and partner collaborations Strong background in loyalty programs, audience segmentation, and offer development Bachelor s degree in Marketing, CommuCommunications, Business, or a related field Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2B competitions. Adapt and execute campaigns, as needed, for local markets. Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives. Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards. Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels. Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency. Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards. Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements. Manage loyalty and partner initiatives ensuring successful implementation and execution. Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes. Lead internal and external approval processes for offers and creative assets, including engagement with partners. Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights. Work with agencies or partners to develop and execute events and sponsorship activations Facilitates end to end offers for B2B customers i.e., associations, fleet customers, etc This role would oversee and input into budget decisions for Brand & Comms team budgets This role plays a key role in the client website in Australia and NZ Tasks would include:oGather requirements from key business stakeholdersoReview & update brand assets, visuals & contentoImprove CX and flow of pagesoBrief agencies or Technology partners

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing Specialist plays a key role in developing and implementing marketing strategies to support business objectives and enhance brand visibility. This role is responsible for executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive customer engagement. The Marketing Specialist ensures alignment with organizational goals while contributing to the delivery of impactful and innovative marketing initiatives. What are we looking for? Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and analytics tools. Strong writing and editing skills for creating compelling content. Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus. Familiarity with customer relationship management (CRM) systems and marketing automation tools. Analytical skills to interpret data and optimize marketing efforts. Creativity and innovation in developing marketing strategies and materials. Excellent communication and interpersonal skills. Strong organizational and project management abilities. Ability to multitask and work under tight deadlines. Team-oriented mindset with a proactive approach to problem-solving. Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Experience: 3-5 years of experience in marketing, communications, or related roles. Proven track record of executing successful marketing campaigns. Experience with both digital and traditional marketing channels. Knowledge of B2B and/or B2C marketing strategies is highly desirable. Roles and Responsibilities: Plan, execute, and manage marketing campaigns across various channels, ensuring alignment with strategic objectives. Develop engaging content for marketing materials, including digital assets, brochures, presentations, and email campaigns. Conduct research to understand market trends, customer preferences, and competitive dynamics, providing actionable insights to inform strategy. Monitor and evaluate the effectiveness of marketing activities using key performance indicators (KPIs) and analytics tools. Work closely with sales, product, and communications teams to ensure cohesive messaging and integrated marketing efforts. Manage online presence through website updates, social media engagement, and digital advertising campaigns. Coordinate and promote events, webinars, and trade shows, ensuring effective brand representation and audience engagement. Assist in planning and tracking marketing budgets to ensure cost-effective execution. Ensure all marketing activities adhere to legal and regulatory requirements.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise

GN - SONG - MT - Marketing Automation B2B (Microsoft Dynamics 365 Marketing ) - Consultant The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Consultant | Location: Pune | Years of Exp: 5+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice. The Practice A Brief Sketch The SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, AJO, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills.

Role Summary We are looking for a Brand Custodian to oversee, implement, and champion our brand identity & positioning across all touchpoints. As the primary brand advocate across the organization, this role is pivotal in ensuring the seamless adoption and activation of the rebrand. You will drive consistency in brand expression internally and externally, manage agency relationships, and execute bold brand campaigns that resonate with our target audience. Key Responsibilities Brand Adoption & Activation Lead the adoption of the rebrand across all internal and external channels, ensuring consistency in voice, visual identity, and brand experience. Activate brand identity through artefacts, communications, campaigns, and client experiences in collaboration with internal teams, business partners and agency partners. Maintain, evolve, and champion brand guidelines and toolkits across all geographies, businesses and functions. Brand Execution & Expression Translate brand elements and positioning into creative expression, actionable go-to-market strategies and integrated marketing campaigns. Partner with Marketing & Communications, and Business stakeholders, and lead the execution of ATL/BTL campaigns ensuring brand resonance and differentiation. Execute product/thought leadership launch plans and deliverables in a timely manner and monitor brand impact across touchpoints Stakeholder & Agency Management Build and manage relationships with creative agencies to produce brand and marketing assets. Work cross-functionally with business and functions to embed brand thinking into everything we do. Influence senior leadership and C-suite stakeholders and communicate recommendations for brand alignment. Research, Insights, and Measurement Use data-driven insights to refine activation, measure brand health and affinity, & enhance brand consideration. Work closely with business partners to define guardrails based on the master brand. Key Skills Proven track record in brand management, preferably with experience leading a rebranding initiative. Ability to collaborate across functions and geographies and manage senior stakeholder relationships. Excellent project management, execution, and storytelling skills with an ability to translate strategy into impactful creative expression. Hands-on experience in agency management, budget control, and end-to-end project delivery. Strong leadership skills with experience in managing teams and influencing with and without authority. Comfort working in a fast-paced, dynamic with global exposure. Deep understanding of customer insights and market trends. Ability to maintain brand integrity while adapting strategies to suit regional/local market needs. Educational Qualifications PGD in Communications from MICA