Influencer Program Manager

Position Summary

faade & window fabricators

Key Responsibilities

• Loyalty Program Strategy & Execution

  Develop and implement loyalty initiatives focused on

  technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms

  that enhance fabricator expertise and project success without relying on price discounts.

• Drive Digital Engagement & Enablement

  Lead the deployment of

  digital tools

  that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.

• Generate and Utilize Consumer & Fabricator Insights

  Establish systems to capture robust

  qualitative insights

  from facade & window fabricators and end-users, including project & product feedback, evolving technical needs, and market trends. Leverage these insights to continuously refine value propositions such as technical support offerings, digital capabilities, and innovation initiatives, thus reinforcing loyalty through relevant & impactful solutions at scale.

• Certification & Capability Building

  Develop tiered certification programs recognizing fabricators for excellence in

  both technical expertise and professionalism

  , cementing their market leadership and reinforcing brand advocacy.

• Support to Field Marketing Team

Provide enablers to the Field Marketing team to build sustained, consultative relationships with fabricators, providing strategic technical guidance, early access to new innovations, and platforms for peer collaboration and knowledge sharing.

• Program Performance Tracking & Reporting

  Use CRM systems and digital analytics to monitor engagement, gather feedback, track KPIs to produce actionable reports to optimize loyalty initiatives.