Vice President - Global Product Marketing

Purpose of the role:

As Vice President - Global Product Marketing, you will drive the global positioning, messaging, and go-to-market strategy for iGCBs product portfolio. Youll lead the development of a compelling product value proposition across geographies, craft integrated global campaigns, and enable sales with differentiated content and demand generation programs.

This role requires hands-on experience managing global marketing initiatives across multiple regions, working with senior stakeholders, industry analysts, and cross-functional teams to deliver measurable outcomes.

Key Accountabilities-

• Lead

  Global Product Marketing

  for Lending, Cards, Core Banking, and other BankTech solutions.
• Define global

  product positioning, messaging, and differentiation

  strategies aligned to buyer personas and industry trends.
• Develop and execute

  global campaigns and launch plans

  , ensuring regional adaptation while maintaining consistent global narratives.
• Partner with Regional Marketing leaders to

  industrialize campaign topics

  and orchestrate integrated GTM motions.
• Drive

  demand generation and pipeline growth

  through events, webinars, content syndication, ABM campaigns, and digital channels.
• Collaborate with

  industry analysts

  and ecosystem partners to build thought leadership and increase global brand recognition.
• Create impactful global content assets: white papers, blogs, case studies, analyst briefings, joint PR with customers.
• Manage KPIs and ROI: track campaign performance, funnel metrics, and marketing contribution to revenue.
• Mentor and guide team members, fostering a culture of innovation, collaboration, and execution excellence.

Required Skills & Abilities-

• 15+ years in

  global product/field marketing

  roles within Banking / BankTech.
• Proven expertise in

  GTM strategy, product positioning, and global launches

  for advanced markets.
• Strong background in

  B2B demand generation and marketing automation

  (Hubspot, Marketo, Eloqua, Salesforce, LinkedIn, GA).
• Experience in

  digital transformation programs, analyst relations, and strategic partnerships

  .
• Track record of

  content marketing, creative development, and growth marketing

  to drive thought leadership and market differentiation.
• Business development mindset with ability to align marketing to revenue growth.
• Excellent communication, stakeholder management, and leadership skills.
• Self-starter, technology-savvy, comfortable in fast-paced, global, cross-cultural environments.
• Open to travel as required.