Customer Data Platform (CDP) Specialist (2-3 years)

2 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Role Overview

Customer Data Platform (CDP) Specialist

join promptly or is currently serving a notice period

CDP work requires strong SQL expertise to translate stakeholder requirements into actionable, data-driven outputs. Therefore, Data Analysis remains a core skillset for this role.

You will thrive in a fast-paced environment, balancing creativity with analytical rigor, while ensuring data quality, governance, and business objectives are consistently met.

Key Responsibilities

Business Partnership

  • Partner with marketing stakeholders to support requirement-gathering workshops for

    omni-channel customer engagement strategies

  • Act as a bridge between business, marketing, and technology teams to translate campaign objectives into actionable data requirements
  • Guide them through different Data arrangements and finalise a list of customers contributing a behavior.

Audience Management & Activation

  • Design, build, and manage campaign audiences within the CDP
  • Configure and execute audience journeys aligned with marketing goals
  • Review audience logic and journeys with stakeholders and activate them across relevant marketing channels

Data Analysis, Governance & Hygiene

  • Analyze customer data using

    SQL and Excel

    to identify patterns, trends, and actionable insights
  • Support data quality and governance initiatives, ensuring data completeness, consistency, and compliance
  • Perform data validation, testing, and

    User Acceptance Testing (UAT)

    for new audience builds and integrations

Build to Scale & Innovation

  • Collaborate with IT and Operations teams to define integration requirements using clear

    user stories, roadmaps, and implementation plans

  • Support the development of scalable data pipelines and integration endpoints
  • Build

    proofs of concept (POCs)

    for new tools, platforms, and technologies in partnership with technology teams

Required Skills & Competencies

  • Proficiency in SQL / query languages (mandatory)

    for data analysis, segmentation, and validation
  • Strong working knowledge of Excel

    , including data manipulation and analysis
  • Basic to intermediate understanding of

    marketing data, customer data models, and marketing technologies

  • Strong analytical mindset with the ability to work with

    large, complex datasets from multiple sources

  • Excellent verbal, written, and stakeholder communication skills
  • Ability to collaborate effectively with marketing, analytics, and technology teams
  • High attention to detail, with a strong focus on compliance, standards, and data accuracy

Qualifications

  • 2+ years of experience

    in B2B marketing campaigns, marketing analytics, or data strategy
  • Hands-on experience with a

    Customer Data Platform

    (e.g., ActionIQ, Salesforce CDP, Adobe CDP, or similar) is a strong plus
  • Technical understanding of

    Marketing Automation platforms

    (Marketo, SFMC, etc.), Salesforce CRM, and digital advertising platforms (Google Ads, Meta/Facebook) is desirable
  • Strong organizational skills with the ability to deliver

    high-quality outputs under tight timelines

  • A passion for metrics and performance measurement — you are driven by data and insights

More About the Team

demand generation marketers, sales operations, analytics teams, and technology partners

agile mindset


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