Customer Data Platform (CDP) Specialist (2-3 years)

Role Overview

Customer Data Platform (CDP) Specialist

join promptly or is currently serving a notice period

CDP work requires strong SQL expertise to translate stakeholder requirements into actionable, data-driven outputs. Therefore, Data Analysis remains a core skillset for this role.

You will thrive in a fast-paced environment, balancing creativity with analytical rigor, while ensuring data quality, governance, and business objectives are consistently met.

Key Responsibilities

Business Partnership

• Partner with marketing stakeholders to support requirement-gathering workshops for

  omni-channel customer engagement strategies

• Act as a bridge between business, marketing, and technology teams to translate campaign objectives into actionable data requirements
• Guide them through different Data arrangements and finalise a list of customers contributing a behavior.

Audience Management & Activation

• Design, build, and manage campaign audiences within the CDP
• Configure and execute audience journeys aligned with marketing goals
• Review audience logic and journeys with stakeholders and activate them across relevant marketing channels

Data Analysis, Governance & Hygiene

• Analyze customer data using

  SQL and Excel

  to identify patterns, trends, and actionable insights
• Support data quality and governance initiatives, ensuring data completeness, consistency, and compliance
• Perform data validation, testing, and

  User Acceptance Testing (UAT)

  for new audience builds and integrations

Build to Scale & Innovation

• Collaborate with IT and Operations teams to define integration requirements using clear

  user stories, roadmaps, and implementation plans

• Support the development of scalable data pipelines and integration endpoints
• Build

  proofs of concept (POCs)

  for new tools, platforms, and technologies in partnership with technology teams

Required Skills & Competencies

• Proficiency in SQL / query languages (mandatory)

  for data analysis, segmentation, and validation

• Strong working knowledge of Excel

  , including data manipulation and analysis
• Basic to intermediate understanding of

  marketing data, customer data models, and marketing technologies

• Strong analytical mindset with the ability to work with

  large, complex datasets from multiple sources

• Excellent verbal, written, and stakeholder communication skills
• Ability to collaborate effectively with marketing, analytics, and technology teams
• High attention to detail, with a strong focus on compliance, standards, and data accuracy

Qualifications

• 2+ years of experience

  in B2B marketing campaigns, marketing analytics, or data strategy
• Hands-on experience with a

  Customer Data Platform

  (e.g., ActionIQ, Salesforce CDP, Adobe CDP, or similar) is a strong plus
• Technical understanding of

  Marketing Automation platforms

  (Marketo, SFMC, etc.), Salesforce CRM, and digital advertising platforms (Google Ads, Meta/Facebook) is desirable
• Strong organizational skills with the ability to deliver

  high-quality outputs under tight timelines

• A passion for metrics and performance measurement — you are driven by data and insights

More About the Team

demand generation marketers, sales operations, analytics teams, and technology partners

agile mindset