Customer Communications Manager

Who We Are

Simpplr is the AI-powered platform that unifies the digital workplace – bringing together engagement, enablement, and services to transform the employee experience. It streamlines communication, simplifies interactions, automates workflows, and elevates the everyday experience of work. The platform is intuitive, highly extensible, and built to integrate seamlessly with your existing technology.

More than 1,000 leading organizations – including AAA, the NHS, Penske, and Moderna – trust Simpplr to foster a more aligned and productive workforce. Headquartered in Silicon Valley with global offices, Simpplr is backed by Norwest Ventures, Sapphire Ventures, Salesforce Ventures, and Tola Capital. Learn more at simpplr.com.

Job Title: Customer Communications Manager

Department: Marketing

About Simpplr

Simpplr is the leading AI-powered employee experience platform. We help companies connect their people, simplify internal communications, and elevate productivity with a seamless, personalized intranet experience. At Simpplr, we believe that when employees are informed, aligned, and inspired—they do their best work. Join us in building the future of employee engagement.

Role Summary

We’re seeking a customer-obsessed Customer Communications Manager to help elevate how Simpplr engages and enables its customers post-sale. You will be the voice that helps customers adopt, love, and grow with Simpplr—whether they’re intranet admins, content creators, or everyday users. From feature updates to enablement journeys and strategic communications that support expansion, this role is key to ensuring our customers realize the full value of the Simpplr platform.

This cross-functional role sits at the intersection of Customer Success, Product, and Marketing and plays a crucial part in customer lifecycle communications, enablement, adoption, and expansion.

Key Responsibilities

Customer Lifecycle Communications

• Lead and execute post-sales lifecycle communications, delivering timely and relevant messaging that supports onboarding, training, maturity, and renewal stages.
  
• Build segmented and role-based email journeys that support product education and ongoing adoption.
• Manage and maintain a communications calendar that aligns with key lifecycle moments, product updates, and strategic initiatives.
• Own the customer newsletter, in-app announcements, educational campaign calendar, and engagement-driven content series.
• Develop scalable communication journeys that guide customers through to advocacy and engagement in programs like user groups, events, reviews, case studies, and referrals.
• Maintain brand voice and style across all customer communications.
• Identify scalable content (e.g. infographics, guides, demo videos, etc.) that can be used in communications for onboarding journeys, product education, and role-based adoption.
• Develop scalable content and communications for onboarding journeys, product education, and role-based enablement.

Drive product adoption through messaging

• Partner with Product Marketing, Customer Success, and Customer Enablement to craft product release communications, feature launch emails, and in-app messages that drive feature awareness and usage.

Develop campaigns that proactively educate customers on new capabilities and lesser-known features to support continuous product adoption.Promote learning / training materials, webinars, and events.

• Promote tips and tricks, customer wins, real world use cases, and best practices that align with customer goals, internal comms trends, and evolving EX strategies.

Customer growth and add on marketing

• Collaborate with Marketing and Revenue teams to create communications that support upsell/cross-sell opportunities (e.g., additional modules, analytics, integrations).
• Design email nurtures and in-product messages that communicate the value of Simpplr add-ons and expansion use cases.

Best Practices, Tips & Use Cases

• Promote tips & tricks, real-world use cases, and best practices that align with customer goals, internal comms trends, and evolving EX strategies.
  
Collaborate with the Customer Success and Product Marketing teams to spotlight customer wins and scalable intranet strategies.

Product Adoption & Release Communications

• Partner with Product Marketing, Product and Enablement to craft release notes, feature launch emails, changelogs, and in-app messages that drive feature awareness and usage.
  
• Develop campaigns that proactively educate customers on new capabilities and lesser-known features to support continuous product adoption.
  

Customer Growth & Add-On Marketing

• Collaborate with Marketing and Revenue teams to create communications that support upsell/cross-sell opportunities (e.g., additional modules, analytics, integrations).
  
Design email nurtures and in-product messages that communicate the value of Simpplr add-ons and expansion use cases.

Ongoing Customer Engagement

Segment and personalize messages based on customer profile, lifecycle stage, and engagement metrics.

Cross-Functional Collaboration

• Support Simpplr’s broader customer advocacy and education initiatives through content contributions and communication planning.
  

About You

Qualifications

Exceptional writing skills with the ability to make complex product features easy to understand.

Experience designing role-based, segmented communications that resonate with different personas.

Familiarity with tools like Marketo, Gainsight, Salesforce, and similar platforms.

Strong analytical mindset—you know how to assess performance, iterate, and scale what works.

Bonus Points

Passion for helping internal communicators and HR professionals succeed.

Past success influencing expansion and retention metrics through communications.

Why Simpplr?

Work with world-class colleagues who care deeply about company culture and customer outcomes.

• Make a real impact on a platform used daily by thousands of employees across the globe.

Simpplr’s Hub-Hybrid-Remote Model:

At Simpplr we believe that when work is good, life is better and that belief guides all we do. Including how we approach our flexible work model. Simpplr operates with a Hub-Hybrid-Remote model. This model is role-based with exceptions and provides employees with the flexibility that many have told us they want.

• Hub - 100% work from Simpplr office. Role requires Simpplifier to be in the office full-time.
• Hybrid - Hybrid work from home and office. Role dictates the ability to work from home, plus benefit from in-person collaboration on a regular basis.
• Remote - 100% remote. Role can be done anywhere within your country of hire, as long as the requirements of the role are met.