Customer Advocacy & Engagement Manager

About Iamneo

Role Overview

• Customer Advocacy — turning our happiest customers into long-term brand ambassadors through referrals, case studies, co-marketing, and recognition.
• Customer Advisory Board (CAB) — creating and managing a strategic forum of senior customer stakeholders to influence product vision, validate roadmaps, and share market insights.
  

Key Responsibilities

Customer

• Own and execute the customer referral process within the broader advocacy program.
• Identify potential advocates using NPS, CSAT, and product usage data.
• Drive advocacy initiatives such as co-branded case studies, thought leadership pieces, and
  

• Track and report referral metrics and advocate engagement to leadership.
  

Customer Advisory Board (CAB)

• Lead execution of the CAB Charter, organizing 2 structured meetings annually (virtual/in- person) plus interim engagements.
• Facilitate discussions on product vision, market trends, and innovation feedback.
• Manage CAB membership cycles for balanced representation across institution types, roles, and geographies.
• Ensure feedback loops are closed and insights influence roadmap and GTM strategies.
  

Engagement & Recognition

• Build tiered recognition programs for advocates and CAB members (events, spotlights, awards).
• Maintain ongoing engagement touchpoints to nurture long-term relationships.
  

Governance & Reporting

• Ensure all advocacy and CAB activities are tracked in CRM.
• Create monthly dashboards for leadership summarizing impact, trends, and next steps.
• Uphold confidentiality and ethical guidelines in all engagements.
  

Roles & Expectations

• Serve as the primary liaison for all customer advocates and CAB members.
• Ensure measurable business outcomes from advocacy and CAB programs.
• Build repeatable playbooks for advocacy, referrals, and CAB facilitation.
• Partner cross-functionally with Sales, Marketing, and Product to align customer voice with business priorities.
  

Non-Negotiables (Must-Have Skills)

• Strong relationship-building skills with senior decision-makers (CXOs, Deans, VPs, HR Heads).
• Proven experience in customer advocacy, customer success, community management, or partner programs.
• Excellent facilitation, verbal, and written communication skills.
• Experience in B2B SaaS / EdTech environments.
• Familiarity with CRM tools (HubSpot, Pipedrive, Salesforce).
• Skilled in managing strategic forums or executive councils.
  

Required Experience

• 5–8 years in Customer Success, Advocacy, or Account Management.
• 2+ years in designing or executing structured advocacy or CAB programs.
  

Ideal Candidate Persona

Benefits

• Competitive CTC with performance-based bonus.
• Direct influence on product strategy and customer relationships.
• High visibility with leadership and strategic customers.
• Opportunity to shape the voice of our customers in GTM decisions.
• Inclusive and collaborative work culture.