CRM

hands-on development experience with Salesforce Marketing Cloud

• Proficient in AMP script, Server-Side JavaScript (SSJS), HTML/CSS, and SQL

• Strong experience with Journey Builder, Automation Studio, Email Studio, and Content Builder

• Experience working with REST/SOAP APIs for data integrations

• Familiarity with Data Extensions, Subscriber Lists, and Contact Models

• Knowledge of marketing concepts such as segmentation, lead nurturing, and lifecycle marketing

• Comfortable with agile development, version control (Git), and deployment processes

• Design and implement automated marketing journeys using Journey Builder and Automation Studio.

• Build and customize email templates, landing pages, and web forms using AMP script, HTML, CSS, and JavaScript.

• Develop and maintain SQL queries within SFMC's data extensions for audience segmentation and data management.

• Integrate SFMC with Salesforce Sales/Service Cloud or external platforms via APIs and connectors.

• Ensure cross-channel personalization across email, SMS, push notifications, and web.

• Set up and manage triggered sends, transactional emails, and event-based automations.

• Monitor and optimize campaign performance metrics (open rates, CTRs, bounce rates, etc.).

• Maintain data hygiene, privacy, and compliance (GDPR, CAN-SPAM).

• Collaborate with CRM, digital marketing, and analytics teams for campaign delivery and reporting