Communications Manager

Job Description:

* Responsible for creation and implementation of customer journey management on CRM

* Patient journey creation – Develop and implement customer journey strategies across digital and call center channels to enhance patient experience and improve conversion

* Understand drop points in the journey through funnel data analytics and formulate strategies to reduce droppage by providing right information, engagement and handholding throughout the journey

* Campaign creation – development of creatives and creation of campaigns in CRM

* Campaign management – tracking of campaigns for effectiveness through parameters of open rate, response rate, etc.

FUNCTIONAL COMPETENCY

* Experience in managing campaigns on SalesForce or other CRM platforms

* Relevant experience in customer funnel management/cross sell/upsell in D2C, financial services at brand or agency.

BEHAVIOURAL COMPETENCY

* Adept in communication (video/static/text) creation through in-house team or agency

* Active Listening Skills

* Conflict Resolution

QUALIFICATION

Any Graduate, MBA- Marketing

IT PROFICIENCY

Sound knowledge of Salesforce or other CRM platforms

Office 365