CRM Executive

Job Title: CRM Executive

Location: Stree LifestyleDepartment: Sales / Marketing / Customer RelationsReporting To: Marketing Manager / Sales Head / CRM LeadEmployment Type: Full-time

Job Summary:

We are seeking a results-driven and customer-focused CRM Executive/Manager to oversee customer relationship management activities, maintain customer databases, and drive engagement through effective communication strategies. The role involves ensuring customer satisfaction, loyalty, and repeat business through personalized experiences and efficient service delivery.

Key Responsibilities:

1. CRM System Management

• Manage and update the CRM software with customer information, purchase history, preferences, and interactions.
• Ensure the accuracy and integrity of customer data in the system.
• Regularly segment customer data for targeted campaigns.

2. Customer Engagement & Retention

• Develop and execute loyalty programs, referral schemes, and retention strategies.
• Handle regular communication through SMS, WhatsApp, emails, and calls.
• Track customer behavior and engagement to drive repeat purchases.

3. Customer Service & Relationship Building

• Act as a key point of contact for resolving customer queries, complaints, or feedback.
• Build long-term relationships by providing prompt, personalized, and effective service.
• Ensure timely thank-you and welcome messages after visits or purchases.

4. Campaign & Feedback Management

• Coordinate CRM campaigns and promotional offers across different channels.
• Collect customer feedback post-purchase or service to analyze satisfaction levels.
• Share insights with relevant teams for service improvement.

5. Sales & Marketing Support

• Provide the sales team with customer insights to support cross-selling and upselling efforts.
• Align with the marketing team to implement customer-focused campaigns.
• Monitor and report on CRM campaign performance and ROI.

6. Data Analysis & Reporting

• Generate CRM reports related to customer acquisition, retention, churn, and engagement.
• Use data to suggest improvements in customer experience and communication strategies.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 1–4 years of experience in CRM, customer service, or marketing roles.
• Hands-on experience with CRM tools (Zoho, Salesforce, HubSpot, or similar).
• Strong communication and interpersonal skills.
• Data-driven mindset with attention to detail.
• Proficient in MS Excel, email tools, and digital communication platforms.
• Ability to multitask and manage time efficiently.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person