Creative Strategist

Creative Strategist (Social Media) — Bengaluru (Work From Office)

Company: SphereTree Analytics
Compensation: ₹25,000–₹35,000 per month (Fixed)
Experience: 1+ year (agency or brand-side)
Job Type: Full-time | Work Model: Work From Office (WFO), Monday–Friday
Industry: Corporate Social Media & Content (Pre-production → Production → Post)

About SphereTree Analytics

SphereTree Analytics is a corporate social media and content company. We plan, produce, and scale brand-native content end-to-end — strategy, scripting, shoots, design/editing, distribution, and performance — for B2C and B2B brands across sectors (consumer, tech, real estate, hospitality, education, healthcare and more).

Role Summary

We’re hiring a Creative Strategist who can turn business goals into platform-smart ideas, content calendars, and brand guidelines that keep execution consistent. You’ll write hooks and scripts, craft creative briefs, steer design/editing, shape or refine brand books, and present insight-led recommendations to stakeholders. You will also own the creation of client-ready pitch decks and PPTs as per briefed requirements.

Responsibilities

Strategy & Planning

• Build platform-wise content strategies (Instagram, YouTube, LinkedIn, X, Facebook, Shorts/Reels) aligned to corporate objectives (awareness, consideration, lead-gen, employer branding, product education).
• Create monthly/quarterly content calendars, campaign frameworks, and distribution plans with clear messaging pillars and content buckets.
• Translate business briefs into creative territories, series formats, and storytelling arcs.

Client Pitches & Decks (New)

• Create pitch decks and PPTs according to requirements/briefs; structure clear narratives with problem → insight → idea → execution → outcomes.
• Build reusable templates, maintain a deck repository, and tailor decks by sector/use-case.
• Present decks to internal stakeholders and clients.

Brand & Guidelines

• Create/maintain brand guidelines: tone of voice, messaging ladders, visual systems, typography, color, grid, and do’s/don’ts.
• Audit existing presence; deliver gap analyses and roadmaps for brand consistency across platforms and touchpoints.

Creative Direction & Writing

• Originate concepts, hooks, scripts, captions, ad copy, and CTA frameworks for Reels/Shorts, carousels, statics, and long-form.
• Write tight creative briefs with references, mood boards, and thumbnail/title systems (esp. for YouTube & LinkedIn).
• Partner with design, edit, and production to deliver on-brand, on-time outputs.

Production Collaboration

• Support pre-production (storyboards, shot lists, locations, talent notes) and attend shoots when needed.
• Review post-production (edits, motion graphics, sound, thumbnails) for narrative, pacing, and brand alignment.

Performance & Iteration

• Define creative KPIs (retention, saves/shares, ER, CTR, VTR) with the performance team.
• Run A/B tests (first 3 seconds, opening shot, length, thumbnail/title) and document learnings for iteration cycles.
• Present weekly/monthly reports with insights and next-step recommendations to stakeholders.

Research & Trends

• Track industry trends, category benchmarks, audience sentiment, and competitor activity to surface timely content ideas.
• Ensure all creative is platform-safe, brand-safe, and aligned to corporate communication policies.

Minimum Qualifications

• 1+ year in social/brand/creative strategy (agency, production studio, or in-house brand).
• Strong portfolio: campaigns, reels/shorts formats, carousels, brand books/guidelines, case studies.
• Proven ability to create brand guidelines and drive adoption across teams.
• Excellent writing (hooks/scripts/copy) and storytelling.
• Comfortable presenting to marketing/brand stakeholders and giving clear feedback to creatives.
• Tools: Google Workspace; Notion/Trello/Jira (or similar); basic Adobe CC/Figma familiarity; platform analytics dashboards.
• Languages: Strong English. Proficiency in Kannada/Hindi is a plus for regional content.

Nice-to-Have

• Experience with product launches, GTM content systems, and feature explainers.
• YouTube & LinkedIn content systems (titles, thumbnail frameworks, retention tactics).
• Understanding of paid media specs (Meta/YouTube/LinkedIn) and UTM-based creative testing.
• On-ground production exposure (interviews, testimonials, events, brand shoots).

KPIs You’ll Own

• Calendar adherence & on-time delivery
• Hook retention, average watch time, completion rates
• Save/share ratio & qualitative comment quality
• Creative test velocity and documented learnings
• Brand consistency across assets and platforms
• Quality and timeliness of pitch decks/PPTs

Schedule & Location

• Bengaluru | Work From Office (WFO) | Monday–Friday, standard business hours (IST), with flexibility around shoots/launch days.

Compensation

• ₹25,000–₹35,000 per month, based on experience and portfolio.

How to Apply

Apply via Indeed or email contact@spheretree.in with:

• Resume/LinkedIn
• Portfolio links (Drive/website/IG/YouTube)
• 2–3 short case studies (objective → idea → your role → output → results)
• Notice period & earliest start date

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person