Conversion Rate Optimization Specialist

Who we are: At JustCall, we’re transforming how businesses connect with customers, smarter, faster, and powered by AI. Our marketing team is at the heart of this mission, shaping stories that drive global impact. If you’re a creative thinker who loves turning ideas into action and wants to build a brand that’s redefining communication, we want to hear from you. Come grow with us, where innovation meets marketing magic. About the role: The CRO Specialist will be responsible for optimizing the performance of marketing funnels, landing pages, and website experiences to maximize conversions. This role requires a deep understanding of user behavior, data analysis, and A/B testing to identify opportunities and drive measurable growth. The ideal candidate will leverage their expertise in experimentation, UX design, and analytics to create high-impact solutions that improve the customer journey. What you'll do: Analyze and optimize key touchpoints (e.g., landing pages, sign-up forms, checkout processes) to increase conversion rates. Design, implement, and analyze A/B and multivariate tests to validate hypotheses and improve user experience. Track key performance metrics (KPIs) such as conversion rates, bounce rates, CTR, and CAC using tools like Google Analytics, Tableau, Hubspot and provide actionable insights. Excel in meticulous planning, whether it’s setting up experiments, QAing tests, or documenting results. Your ability to manage multiple projects simultaneously ensures everything stays on track and nothing is overlooked. Run dynamic landing page optimization and personalized experiments to improve engagement and conversions. Monitor and refine the performance of ongoing optimization efforts, ensuring sustained improvements. Work with marketing, sales, and product teams to ensure optimization efforts align with overall business goals. Gather and analyze user feedback and behavior data to inform optimization strategies. Qualifications: Education : Bachelor’s degree in marketing. Experience : 4+ years of experience, preferably from high growth B2B SaaS. Background : Proven experience as a CRO Expert, with a strong track record in optimizing conversion rates and user experiences across various digital platforms. Expertise in conducting A/B testing, multivariate testing, and personalized landing page experiments to drive significant improvements in key metrics. Skills: Expertise in CRO principles, A/B testing tools (e.g., VWO, Optimizely), and web analytics (e.g., Google Analytics). Strong creative problem solving abilities to improve conversions and user experience. Detail oriented with the ability to manage multiple experiments simultaneously. Google Analytics and CXL Certifications are a plus. Show more Show less