Content Strategist/Writer

• Location:

  On-site

• Employment Type:

  Full-time

• Department: Content & Creative

• Salary - 40K to 60K

About Us

Olio Global AdTech

Position Summary

Content Strategist

Key Responsibilities

Strategy & Planning

• Develop data-driven content strategies aligned with client goals, audience needs, and marketing objectives.
• Conduct content audits, competitor analysis, and keyword research to inform content direction.
• Build multi-channel editorial calendars (blogs, social media, email, landing pages, ads, video scripts, etc.).
• Create content frameworks, tone-of-voice guidelines, and brand messaging documents.

Content Development

• Oversee the creation, editing, and optimization of high-quality content across platforms.
• Leverage

  AI tools and AI content workflows

  to streamline research, ideation, and content production.
• Collaborate with writers, designers, videographers, and SEO specialists to ensure cohesive execution.
• Ensure content aligns with brand identity and delivers a consistent message across all touchpoints.

Optimization & Performance

• Track and analyze content performance using analytics tools (Google Analytics, Search Console, social insights, etc.).
• Recommend improvements to enhance engagement, SEO rankings, and conversion rates.
• Stay updated on industry trends, emerging platforms, and best practices in content marketing.

Collaboration & Project Management

• Work closely with account managers and marketing teams to understand client needs and deliver strategic content solutions.
• Manage multiple projects and deadlines simultaneously with strong attention to detail.
• Present content strategies, reports, and insights to internal teams and clients.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3+ years of experience as a Content Strategist or similar role in a digital marketing environment.
• Strong understanding of SEO, content marketing, digital advertising, and social media ecosystems.
• Exceptional writing, editing, and storytelling skills.
• Ability to turn data into actionable insights.
• Strong project management and communication skills.

Preferred Qualifications

• Experience working in an agency setting.
• Familiarity with CRM tools, automation platforms, and paid media content formats.
• Basic understanding of UX writing and CRO principles.
• Experience with AI-driven content optimization tools.

What We Offer

• Competitive salary
• Collaborative, creative, and growth-focused culture
• Opportunities for professional development
• Flexible working environment
• Work with diverse brands and industries