Content Strategist

Company Description

Weft Technologies, established in 2015, is a digital product hub and technology partner dedicated to building meaningful and scalable solutions. Having successfully delivered over 100 products, Weft collaborates with startups, scale-ups, and enterprises to create impactful MVPs and enterprise solutions. Known for prioritizing outcomes over deliverables, the team is composed of skilled engineers, designers, and marketers, driven by passion and creativity. Based in Kochi, Weft is committed to creating user-friendly, effective, and innovative digital products.

About the job

We are looking for an exceptional Creative Content Writer with a proven track record in agency environments, ready to bring bold ideas and innovative storytelling to our clients. This is not just a writing role; it's a position that requires a highly creative thinker with the ability to shape content strategy and alongside a team of talented writers and creators. You’ll be at the forefront of our creative output, driving campaigns that are not only relevant but ahead of industry trends.

Key Responsibilities:

• Ideate & Execute: Conceptualize and craft engaging, on-brand content across various mediums including digital, social media, video, and print.
• Lead & Inspire: Support departmental objectives by delivering high-quality visual content aligned with client and brand guidelines.
• Content Strategy: Collaborate with creative and marketing teams to develop content strategies that amplify brand messaging and resonate with target audiences.
• Trend Savvy: Stay ahead of industry trends, incorporating the latest innovations in digital marketing, storytelling, and content creation.
• Quality Control: Review and edit content to ensure high-quality standards, maintaining the brand voice, and optimizing for performance.
• Client Engagement: Occasionally interact with clients to present ideas, receive feedback, and align on content strategies.

Qualifications:

• Experience: Minimum 2 years of content creation experience in an agency setting, with a strong portfolio showcasing your work across multiple formats.
• Creativity: Exceptional creative thinking and storytelling abilities with a knack for transforming complex ideas into compelling narratives.
• Leadership Skills: Proven experience in managing and motivating creative teams to deliver high-quality work consistently.
• Market Insight: Up to date with content marketing trends, emerging platforms, and audience engagement strategies.
• Communication: Outstanding written and verbal communication skills, with the ability to communicate and advocate for creative vision effectively.

Requirements added by the job poster:

• 2+ years of work experience with Content Development

• 2+ years of work experience with Web Content Writing