Content Strategist

Own the content strategy across all current and future platforms. Translate business goals into content plans, customer journeys, hooks, and CTAs. Ensure every piece of content serves a purpose — awareness, trust, engagement, or conversion.

Part-time (approx. 25–30 hours/month)

Founder

Content & Production Head, Social Media Operations Team

• Design monthly content strategy across Instagram, WhatsApp, Facebook, Pinterest, YouTube & Shorts, LinkedIn, and future channels such as Google, wedding platforms, native ads, and NRI communities.

• Define platform-specific content themes, tone, hooks, and formats.

• Create customer journeys (Awareness → Interest → Trust → Inquiry/Visit).

• Define CTA logic suitable for each platform and audience segment.

• Build the monthly content calendar in alignment with business objectives.

• Brief the Production Head on concepts, storytelling direction, and messaging.

• Review creatives prior to publishing to ensure alignment and quality.

• Interpret performance insights and recommend improvements.

• Create simple SOPs so content strategy becomes repeatable and scalable.

• Timely delivery of monthly strategy and calendars.

• Content aligns with brand positioning and tone.

• Improved engagement quality (saves, shares, replies, watch time).

• Consistent and relevant CTAs implemented across content.

• Smooth coordination with production and publishing teams.

• 7–15 years of experience in content strategy, brand marketing, or digital storytelling.

• Strong understanding of platform psychology across Instagram, YouTube, WhatsApp, and Pinterest.

• Knowledge of funnels, CTAs, and performance insights.

• Experience working with luxury, lifestyle, or premium brands is preferred.

• Excellent communication, planning, and conceptual thinking abilities.

Part-time role with weekly strategy check-ins and content reviews. Availability required during execution milestones for approvals and guidance.