Content Strategist

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About Digenie

Digenie is a creative digital marketing agency working with brands across lifestyle, F&B, alcohol & beverages, tourism, government, and emerging startups. We focus on strong ideas, high-quality content, and campaigns that are culturally relevant and performance-driven.

Social Media Manager

Role Overview

planning, managing, executing, and optimising social media content and campaigns

You will work closely with designers, videographers, copywriters, and account managers to ensure every brand has a strong and consistent digital presence.

Key Responsibilities

Content Planning & Management

• Create monthly and weekly

  content calendars

  for multiple client brands.
• Plan and manage

  reels, posts, carousels, stories, shorts, and static creatives

  .
• Ensure brand tone, visual style, and messaging consistency across platforms.
• Coordinate with designers, photographers, and editors for timely content delivery.

Campaign & Concept Development

• Come up with

  campaign ideas, content themes, reels concepts, and trend-based formats

  .
• Suggest

  festive, cultural, seasonal, and moment-marketing ideas

  .
• Develop social-first campaign ideas that can scale into ads and brand activations.
• Research competitors, global pages, and trending formats for inspiration.

Design & Creative Direction

• Provide

  clear creative direction

  to designers and video editors.
• Share

  design references, moodboards, reel inspirations, and layout ideas

  .
• Ensure creatives are visually strong and platform-optimised.

Publishing & Community Management

• Publish content across

  Instagram, Facebook, YouTube, LinkedIn, X (Twitter), and other relevant platforms

  .
• Write or coordinate captions, hashtags, and posting schedules.
• Monitor comments, DMs, and engagement; flag important queries or feedback.

Analytics & Reporting

• Track performance metrics such as

  reach, engagement, growth, saves, CTR, and conversions

  .
• Prepare

  weekly and monthly performance reports

  with insights.
• Analyse what content formats and campaigns are working and optimise accordingly.

Paid Ads & Performance Marketing

• Plan and run

  Meta (Instagram & Facebook) ads

  for awareness, engagement, and conversions.
• Assist in

  budget allocation, audience targeting, creatives testing, and optimisation

  .
• Coordinate with the internal team on ad creatives and copy.
• Monitor ad performance and suggest improvements.

Required Skills & Qualifications

• 2–4 years of experience managing social media for

  brands or agencies

  .
• Strong understanding of

  Instagram, Facebook, YouTube, LinkedIn

  , and emerging platforms.
• Good sense of

  design, visual aesthetics, and content storytelling

  .
• Experience in

  content planning, campaign ideation, and reel strategies

  .
• Working knowledge of

  Meta Ads Manager

  and basic performance marketing concepts.
• Familiarity with tools like

  Meta Business Suite, Google Analytics, Canva, Notion, Hootsuite, Buffer, or similar

  .
• Excellent communication and coordination skills.

Good to Have

• Experience handling

  multiple brands simultaneously

  .
• Exposure to

  F&B, lifestyle, alcohol & beverage, tourism, or government accounts

  .
• Basic copywriting skills for captions and ad headlines.
• Understanding of influencer marketing and creator collaborations.

What We’re Looking For

• Someone who

  thinks like a strategist and executes like a creator

  .
• Proactive, trend-aware, and idea-driven.
• Detail-oriented with strong time management.
• Comfortable working in a fast-paced agency environment.

Why Join Digenie

• Work on

  diverse and exciting brands

  .
• Creative freedom to experiment with formats and campaigns.
• Young, collaborative, and idea-focused team.
• Opportunity to grow into a

  Senior Social Media Strategist or Account Lead

  role.