Content Strategist

Key Responsibilities

• Own and execute Portl’s end-to-end content strategy, from awareness to conversion and retention.
• Write and oversee the creation of marketing copy across digital touchpoints — including website, landing pages, paid ads, product pages, emailers, push notifications, social media, influencer briefs, and more.
• Develop digital-first content calendars and campaign narratives for product launches, promotions, and evergreen engagement.
• Ensure brand tone, voice, and positioning are consistent across all customer-facing assets.
• Collaborate with creative and design teams to shape content-led visuals, product messaging, and storytelling frameworks.
• Work closely with the performance marketing team to develop and test content for paid campaigns (Facebook, Instagram, Google, etc.).
• Use performance data to evaluate content effectiveness and continually iterate on copy and strategy.
• Manage external writers, freelancers, or agencies as needed.

Strategy & Planning

• Develop and manage a comprehensive content strategy aligned with brand goals, product launches, and audience personas.
• Conduct content audits, gap analyses, and performance reviews to continuously optimize strategy.
• Collaborate with the growth, product, and creative teams to support omnichannel campaigns (SEO, paid, email, social, PR, partnerships).

Content Creation & Oversight

• Oversee content production across blog posts, email sequences, landing pages, video scripts, product messaging, and social content.
• Write and edit high-performing, SEO-optimized content that reflects Portl’s witty, smart, and motivational voice.
• Manage a freelance or in-house content team (writers, designers, video editors).

Audience Engagement

• Leverage storytelling, testimonials, challenges, and interactive formats to build a community around health and fitness.
• Monitor trends, audience behavior, and competitor content to keep Portl fresh and ahead of the curve.

Performance & Optimization

• Track and report on content KPIs (traffic, engagement, conversion, retention).
• Use data to inform content decisions and test new formats/channels regularly

Must-Have Skills & Experience

• 6–8 years of experience in content strategy, copywriting, or digital marketing, preferably in D2C, consumer tech, wellness, or lifestyle brands.
• Strong experience writing marketing and brand copy across digital platforms with a sharp understanding of audience targeting.
• A deep understanding of digital content formats, user journeys, and how content drives engagement and conversions.
• Exceptional writing, editing, and storytelling skills.
• Experience working closely with performance marketing, design, and brand teams.
• Familiarity with tools such as Google Analytics, CMS (WordPress/Webflow), Klaviyo/Mailchimp, Notion, etc.
• A strong portfolio showcasing a range of digital content and marketing campaigns.

Nice-to-Have

• Experience writing for fitness, wellness, or lifestyle brands.
• Exposure to content for video, influencer marketing, and paid ad creatives.
• Ability to brief and manage content freelancers or agencies.
• Understanding of SEO, UGC, and email automation is a plus.

Why Join Portl?

• Work at the intersection of technology, wellness, and innovation.
• Build content for a category-defining brand in the connected fitness space.
• Be part of a dynamic, passionate team committed to changing how the world experiences wellness.
• Take full ownership of storytelling, content strategy, and brand narrative.