Company Description Portl is a connected fitness and wellness technology company that designs intelligent, compact systems for modern lifestyles. Our products, including the Portl Studio and Portl UltraGym, integrate AI-driven motion tracking, adaptive training, and hyper-personalized coaching to offer immersive fitness and wellness experiences anywhere, anytime. We reimagine how people move, recover, and perform at home, in hotels, and workplaces with our interactive strength training and holistic wellness solutions. Role Description This is a full-time, on-site role for an Art Director based in Hyderabad. The Art Director will be responsible for leading creative projects and developing branding strategies. Day-to-day tasks include providing creative direction, overseeing art direction, creating graphics, and managing graphic design tasks. The Art Director will work closely with the marketing and product teams to ensure brand consistency and visual excellence. Qualifications Skills in Creative Direction and Art Direction Experience in Branding and Brand Development Proficiency in Graphics and Graphic Design Strong visual and conceptual skills Ability to collaborate effectively with cross-functional teams Bachelor's degree in Graphic Design, Art, Visual Communications, or a related field Experience in the fitness or wellness industry is a plus Show more Show less

Key Responsibilities Own and execute Portl’s end-to-end content strategy, from awareness to conversion and retention. Write and oversee the creation of marketing copy across digital touchpoints — including website, landing pages, paid ads, product pages, emailers, push notifications, social media, influencer briefs, and more. Develop digital-first content calendars and campaign narratives for product launches, promotions, and evergreen engagement. Ensure brand tone, voice, and positioning are consistent across all customer-facing assets. Collaborate with creative and design teams to shape content-led visuals, product messaging, and storytelling frameworks. Work closely with the performance marketing team to develop and test content for paid campaigns (Facebook, Instagram, Google, etc.). Use performance data to evaluate content effectiveness and continually iterate on copy and strategy. Manage external writers, freelancers, or agencies as needed. Strategy & Planning Develop and manage a comprehensive content strategy aligned with brand goals, product launches, and audience personas. Conduct content audits, gap analyses, and performance reviews to continuously optimize strategy. Collaborate with the growth, product, and creative teams to support omnichannel campaigns (SEO, paid, email, social, PR, partnerships). Content Creation & Oversight Oversee content production across blog posts, email sequences, landing pages, video scripts, product messaging, and social content. Write and edit high-performing, SEO-optimized content that reflects Portl’s witty, smart, and motivational voice. Manage a freelance or in-house content team (writers, designers, video editors). Audience Engagement Leverage storytelling, testimonials, challenges, and interactive formats to build a community around health and fitness. Monitor trends, audience behavior, and competitor content to keep Portl fresh and ahead of the curve. Performance & Optimization Track and report on content KPIs (traffic, engagement, conversion, retention). Use data to inform content decisions and test new formats/channels regularly Must-Have Skills & Experience 6–8 years of experience in content strategy, copywriting, or digital marketing, preferably in D2C, consumer tech, wellness, or lifestyle brands. Strong experience writing marketing and brand copy across digital platforms with a sharp understanding of audience targeting. A deep understanding of digital content formats, user journeys, and how content drives engagement and conversions. Exceptional writing, editing, and storytelling skills. Experience working closely with performance marketing, design, and brand teams. Familiarity with tools such as Google Analytics, CMS (WordPress/Webflow), Klaviyo/Mailchimp, Notion, etc. A strong portfolio showcasing a range of digital content and marketing campaigns. Nice-to-Have Experience writing for fitness, wellness, or lifestyle brands. Exposure to content for video, influencer marketing, and paid ad creatives. Ability to brief and manage content freelancers or agencies. Understanding of SEO, UGC, and email automation is a plus. Why Join Portl? Work at the intersection of technology, wellness, and innovation. Build content for a category-defining brand in the connected fitness space. Be part of a dynamic, passionate team committed to changing how the world experiences wellness. Take full ownership of storytelling, content strategy, and brand narrative.