Content Promotion Specialist

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Employment Type

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Department

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

G2 is looking for a data-driven Off-Page SEO Specialist who thrives at the intersection of content distribution, authority building, and growth marketing. You’ll play a key role in scaling our organic visibility through strategic backlink acquisition, AI visibility optimisation, and digital PR initiatives. All tailored for a B2B SaaS audience.

You’ll collaborate closely with our content, partnerships, and growth teams to amplify reach, strengthen domain authority, and expand brand presence across high-authority web and AI surfaces.

In This Role, You Will:

• Responsibility Area: Organic Backlink Strategy & Execution
  • Develop and run scalable backlink strategies to strengthen domain authority and content visibility.
  • Identify and pursue high-quality link-building opportunities through cold outreach, guest posts, HARO, and industry collaborations.
  • Monitor and analyze backlink profiles to ensure Backlink quality and relevance.
  • Collaborate with content strategists to align SEO efforts with AI-driven content distribution trends.

  
  Responsibility Area: Digital PR & Thought Leadership

  • Lead digital PR campaigns to earn mentions, features, and citations from top-tier industry publications and SaaS media.
  • Build relationships with journalists and influencers to position the brand as a thought leader in its category.
  • Develop and pitch story angles, press releases, and data-driven reports that attract natural backlinks and brand mentions.

  Responsibility Area: UGC & Community Growth

  • Drive authentic engagement and brand storytelling on Reddit, Quora, and other UGC/community platforms.
  • Identify trending discussions and contribute meaningfully to build brand presence and trust.
  • Collaborate with content and social teams to activate community-led growth loops that feed into SEO and brand visibility.
  • Track sentiment, discussions, and share of voice across community platforms to inform content and partnership opportunities.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• 1-3 years of Off-page SEO experience
• Experience with cold outreach campaigns
• Experience with Off-page SEO in the SaaS industry
• Strong verbal and written communication skills
• Strong organizational skills
• Self-motivated and works with a sense of urgency
• Tool skills: Ahrefs, Semrush, Hunter.io, Pitchbox, G-Suite.
• Network of relationships within the SaaS space

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.

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How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.