Content Marketing Specialist

About Us: Metal Pro Buildings is a leader in pre-engineered steel building solutions, serving clients across commercial, industrial, and agricultural sectors.

As we expand our digital footprint, we’re looking for a skilled SEO & Content Marketing Specialist to join our team. This role blends strategic SEO execution with content development to help us reach and engage our target audience more effectively.

Position Overview

We’re seeking a results-driven individual who understands how to align keyword strategies with compelling content. The ideal candidate is equally comfortable running a technical audit as they are crafting or editing content that drives organic traffic and conversions. A strong understanding of UX principles in SEO is essential, as user experience now plays a key role in search engine performance and digital marketing success.

Key Responsibilities

• Conduct comprehensive keyword research to identify high-impact opportunities.
• Optimize website pages, blogs, and landing pages for improved search engine visibility.
• Collaborate with the content team—or write content directly—to ensure it aligns with SEO best practices and brand messaging.
• Manage technical SEO elements, including site speed, mobile optimization, crawlability, indexing, and internal linking.
• Apply UX-focused SEO practices, ensuring that all content and page structures offer intuitive navigation, fast load times, and high engagement. You’ll help bridge SEO with UX by aligning content with user intent, optimizing for Core Web Vitals, and creating a seamless site experience that satisfies both users and search engines.
• Develop and execute link-building strategies to strengthen domain authority.
• Monitor website performance using tools such as Google Analytics and Google Search Console.
• Stay informed on the latest SEO trends and algorithm updates to keep our strategies current and effective.
• Conduct regular SEO audits and present actionable insights to the marketing team.

Qualifications

• Minimum 2 years of experience in an SEO-focused role.
• Strong writing and editing skills, with the ability to produce content that’s both user-friendly and search-optimized.
• Solid understanding of on-page, off-page, and technical SEO.
• Knowledge of UX principles and how they affect SEO (e.g., mobile-first design, site structure, Core Web Vitals).
• Proficiency in SEO tools ( SEMrush, Screaming Frog).
• Familiarity with CMS platforms like WordPress and Shopify.
• Ability to interpret data and translate it into actionable marketing strategies.
• Strong communication and organizational skills, with the ability to manage multiple projects.

Preferred Skills

• Experience with e-commerce or B2B SEO strategies
• Understanding of schema markup and structured data.
• Knowledge of local SEO practices, particularly in North America.
• Experience creating content briefs or collaborating with content teams to improve search visibility.

What We Offer

• Competitive salary with performance-based incentives
• Remote work flexibility
• Health, dental, and vision benefits (where applicable)
• Opportunities for career development and advancement
• A collaborative, forward-thinking work environment

Additional Requirements

• Completion of a skills assessment via TestGorilla
• Use of TimeDoctor for attendance and productivity tracking
• Payroll processing through Remote.com for international team members

How to Apply

If you’re passionate about SEO, content marketing, and building websites that users (and Google) love, we’d love to hear from you. Please submit your resume along with links to SEO content you’ve worked on or campaigns you’ve contributed to.

Job Type: Full-time

Pay: ₹652,821.65 - ₹903,504.52 per year

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus
• Yearly bonus