Content Marketing Specialist

Role Overview

Were looking for a Content Marketing Specialist who is first and foremost a skilled storyteller and writer. You’ll create high-impact written content that speaks directly to U.S. business audiences — especially CIOs, CTOs, IT Directors, and Operations Leads — across the IT services, Real Estate, and PropTech sectors.

Your words will define how our product is perceived — from our website and blogs to email campaigns, case studies, and thought leadership pieces.

Key Responsibilities

• Write and edit clear, engaging, and technically accurate content for blogs, website pages, email campaigns, landing pages, and case studies.
• Create content tailored for U.S. audiences, reflecting cultural tone, industry priorities, and buyer behavior.
• Research and write thought leadership and educational articles around integration, automation, digital transformation, and proptech innovations.
• Work with internal teams (marketing, product, and design) to translate product capabilities into compelling stories and benefits.
• Ensure brand voice and message consistency across all written materials.
• Optimize content for SEO and readability.
• Repurpose long-form content into short-form or social-friendly formats.
• Stay updated on trends in SaaS, PropTech, and IT integration to keep content relevant and forward-thinking