Content Marketing Specialist

Roles And Responsibilities

– Plans and executes all web, SMM, SEM, database marketing, email, social media, and display advertising campaigns.– Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).– Identifies trends and insights and optimizes spend and performance based on the insights.– Brainstorms new and creative growth strategies through digital marketing.– Plans, executes, and measures experiments and conversion tests.– Collaborates with internal teams to create landing pages and optimize the user experience.– Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.– Identifies critical conversion points and drop off points and optimizes user funnels.– Collaborates with agencies and other vendor partners.– Evaluates emerging technologies.– Provides thought leadership and perspective for adoption where appropriate.

Desired Candidate Profile

• Creating and maintaining client relationships
• Self-motivated and customer-focused
  

– Proficient in marketing research and statistical analysis– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, And Licensing Requirements

• Bachelors or masters degree in marketing or a related field
  

– Proven 2-3 yrs working experience in digital marketing, particularly within the industry– Demonstrable experience leading and managing SMM, SEM, marketing database, email, social media, and/or display advertising campaigns– Experience in optimizing landing pages and user funnels– Experience with A/B and multivariate experiments– Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)– Working knowledge of ad serving tools– Experience in setting up and optimizing PPC campaigns on all major search engines and social media platforms– Working knowledge of HTML, CSS, and JavaScript development and constraints would be an asset

Ctc

• Best in industry