Content Marketing Specialist

Job Title: Content Marketing Specialist (4 to 7 Years Experience)

Location: Bangalore

Department: Marketing

Reports to: Content Marketing Lead

Role Overview

We are seeking a strategic and creative Content Marketer with 4–7 years of experience in B2B

technology marketing. This role will be instrumental in shaping Visionet’s voice across

platforms—creating high-impact, audience-specific content that builds awareness, drives

engagement, and supports pipeline growth.

You’ll collaborate with SMEs, marketing leads, and regional sales teams to create content that

translates complex digital transformation solutions into compelling narratives for decision

makers.

Key Responsibilities

• Strategize and create thought leadership assets, blogs, white papers, case studies, and

solution briefs aligned with business goals.

• Develop campaign content (emails, landing pages, ad copy, video scripts, infographics)

to support integrated marketing efforts.

• Repurpose long-form content into high-performing digital assets for social media,

newsletters, and demand-gen campaigns.

• Ensure all content is SEO-optimized, audience-relevant, and aligned with Visionet’s

tone and brand positioning.

• Track content performance through metrics like traffic, engagement, and conversions;

iterate based on insights.

• Stay updated with B2B marketing trends, Microsoft ecosystem news, and content best

practices.

Must-Have Skills

• 4 to 7 years of proven B2B content marketing experience, preferably in tech, SaaS, or

digital transformation services.

• Strong command over business storytelling, content structuring, and writing for executive

audiences.

• Hands-on experience with SEO, keyword research, and performance tracking tools (e.g.,

SEMrush, Google Analytics).

• Ability to manage multiple content streams and meet tight deadlines with cross

functional stakeholders.

• Excellent grammar, attention to detail, and editing skills.

What You’ll Gain

• Opportunity to shape the content strategy of a global digital transformation brand.
• Work closely with global teams across the U.S., Middle East, and India.
• Exposure to high-impact campaigns, industry events, and Microsoft partnerships.
• A collaborative, fast-paced, and innovation-first work environment.

Apply Now ( Lalithambika.b@visionet.com )

If you're passionate about crafting stories that drive real business outcomes, we’d love to hear

from you.