Content Marketing Specialist

Job Title: Storyteller | Content Marketing Specialist

Location:

Bengaluru

Job Type:

Full-time

About Us

Founded in 2018, Loop is the fastest-growing health insurance startup in India. We're on a mission to

add 20+ healthy years to the Indian workforce.

We believe that health benefits should be simple, useful, and holistic. We use technology to enable affordable insurance and super-accessible healthcare. We're the only insurance broker with an in-house medical team that helps companies care for their employees. We don't just help pay the claimmembers trust Loop to guide them to better doctors, and better care, at lower costs.We're proud to serve 1200+ companies like Zepto, Pine Labs, Lodha Group, OLA & Nasdaq, and insure 1million+ employees for their insurance and healthcare needs. We are backed by global investors like Elevation Capital, Khosla Ventures, & General Catalyst, and have raised more than $60m+ towards our vision of rebuilding healthcare and insurance from the ground up.If you think you can bring the energy and creativity to make Loop the most talked-about brand in employee health benefits, hop on!We are looking for a dynamic Content Marketing Specialist who can own Loop's social presence across LinkedIn, Twitter (X), Instagram, and YouTube. This is a full-stack marketing role where you won't just manage content calendars. You'll be the face of Loop: running on-ground campaigns, creating videos, repurposing and posting content, running influencer marketing and building our brand with the same energy and creativity as a modern B2C brand. The ideal candidate thrives in front of the camera, ships content fast, and understands that healthcare doesn't have to be boring.We're looking for someone who is digital-first and lives on the internetglued to their screen, tracking trends in real-time, and ready to react fast when something breaks. You should be the person who spots a viral moment before it peaks and knows exactly how to ride it. Beyond brand socials, you'll also have eyes on founder accounts, influencer opportunities, and the broader healthcare & wellness conversation online.

Responsibilities

Own and grow Loop's presence across LinkedIn, Twitter (X), Instagram, and YouTube, treating each platform strategically while maintaining brand consistency.Support and manage founder social media accounts. Helping craft their voice, ghostwriting, and amplifying their thought leadership in the healthcare/HR space.Be the on-camera face of Loopcomfortable creating talking-head videos, reels, interviews, and behind-the-scenes content.Plan and execute on-ground marketing campaigns at client offices, wellness events, and industry conferences.Create and edit short-form video and text content rapidlyfrom concept to publishwith a keen eye for what works on each platform.Manage influencer partnerships and campaigns, from identifying relevant creators to coordinating deliverables and measuring impact.Collaborate with the design and video teams to review content, provide feedback, and ensure high creative standards.Monitor social analytics daily, identify trends, and iterate quickly based on what's working.Support employee advocacy initiatives by enabling Loopers to create and share content on their personal profiles.Stay ahead of social media trends, platform algorithm changes, and viral content formats to keep Loop's content fresh and relevant.

Requirements

2-4 years of experience in social media marketing, content creation, or brand marketing.Proven ability to grow social media accounts with measurable results (follower growth, engagement rates, viral content).Comfortable and confident on camerayou've created content featuring yourself before.Storyteller first, creator second, You can build narratives and strong storylines strategicallyExcellent communication skillsboth written (copywriting, captions) and verbal (videos, presentations).A ship fast mentalityyou prioritize getting good content out over perfecting content that never ships.Handy-with AI tools like GPT, Nano Banana, Claude, etc. for faster shippingDeep understanding of platform-specific best practices for LinkedIn, Twitter, Instagram, and YouTube.

Brownie Points

Background in healthcare or health-techA genuine health nut. You actually care about fitness, nutrition, sleep, or longevity. You don't need to be an expert, but you should naturally gravitate towards the healthcare conversation.Hands-on experience in video editing tools (CapCut, Premiere Pro, or similar)able to turn raw footage into polished content is a bonusWillingness to travel for on-ground campaigns and events.An always-online personality (especially on X). You're the first to know when something trends, you consume content voraciously. Basically, your screen time report should worry most people.

Benefits

Competitive salaryBest-in-class health insurance (obviouslywe're Loop!)Attractive leave policyHigh visibility and exposurework directly with founders and leadershipMassive learning curvefull-stack marketing role with volume and varietyCollaborative and inclusive work environmentThis is not just another social media role. Since you'll be the face of a brand obsessed with healthcare and longevity, you'll have the added responsibility to not just live but create palpable impact to ensure that our mission

Adding 20+ Healthy years to the Indian Workforce

is a lived reality.Apply if you're ready to build the best, most meaningful healthcare brand in the country.