18 Audience Builder Jobs

Perficient India is looking for ATC-SFMC Developer-LPL to join our dynamic team and embark on a rewarding career journey Solution Design: Collaborate with stakeholders, including marketing teams, to understand business requirements and translate them into technical solutions within the Salesforce Marketing Cloud platform Design data models, workflows, and automation processes to support marketing campaigns and initiatives Development and Customization: Develop and customize SFMC solutions using the available tools, including Email Studio, Journey Builder, Automation Studio, Content Builder, and other SFMC modules Create and configure email templates, landing pages, forms, and mobile push notifications Data Integration: Integrate SFMC with other systems, such as CRM platforms, data warehouses, or external APIs, to ensure seamless data flow and synchronization Design and implement data imports, exports, and data transformations to support targeted marketing campaigns and personalization efforts Automation and Workflows: Build and manage automation processes within SFMC to streamline marketing operations and campaign execution Configure triggered emails, drip campaigns, customer journeys, and event-based communications using Journey Builder and Automation Studio Audience Segmentation and Personalization: Implement audience segmentation strategies within SFMC based on customer data and preferences Leverage data extensions, contact builder, and audience builder to create targeted segments for personalized marketing communications Troubleshooting and Issue Resolution: Identify and troubleshoot technical issues or errors within SFMC solutions Collaborate with cross-functional teams, including Salesforce administrators, developers, and marketing teams, to resolve issues and ensure smooth system operation

Role & responsibilities Lead the design, development, and execution of integrated marketing automation campaigns across multiple channels. Manage complex Marketing Cloud projects, ensuring timely delivery and successful implementation. Develop and maintain sophisticated email marketing programs, including segmentation, personalization, A/B testing, and automation. Manage and optimize mobile marketing campaigns, including SMS, MMS, and push notifications. Integrate marketing automation with other Salesforce products, such as Sales Cloud and Service Cloud. Analyze campaign performance data to identify trends, measure ROI, and make data-driven recommendations for optimization. Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and achieve business objectives. Stay up to date on the latest Salesforce Marketing Cloud features and best practices. Lead and mentor junior team members on Salesforce Marketing Cloud best practices. Provide thought leadership and expertise on email marketing and digital marketing best practices. Preferred candidate profile Salesforce Marketing Cloud Platform Expertise Several end-end SFMC implementations Thorough knowledge of all core Marketing Cloud products (Email Studio, Journey Builder, Mobile Studio, Social Studio, Advertising Studio, Content Builder, Marketing Cloud Connect Interaction Studio, Data Studio). Advanced Features : Expertise in advanced features like predictive modeling, AI-powered personalization, and complex journey orchestration. Integration : Strong understanding of integrating using Marketing Cloud Connect with other Salesforce products (Sales Cloud, Service Cloud, Commerce Cloud) and external systems. Platform Administration : Ability to manage user permissions, data extensions, and other administrative tasks. Scripting & Coding : Proficiency in AMPscript, SSJS, SQL, HTML, CSS, and JavaScript for advanced customizations and integrations. API Integration : Experience with REST/SOAP APIs for connecting Marketing Cloud with other systems. Data Manipulation : Ability to extract, transform, and load (ETL) data from various sources.

Job Overview: We are seeking an experienced Performance Marketing Specialist to manage and optimize paid advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and Account based marketing for B2B client. The ideal candidate should have a deep understanding of paid media strategies, audience targeting, A/B testing, and budget management to ensure maximum ROI. Responsibilities: Develop, execute, and optimize paid ad campaigns across various digital platforms. Conduct market research and audience segmentation to improve ad performance. Monitor ad performance metrics, analyze data, and implement necessary adjustments. Collaborate with the content and design teams to create high-performing ad creatives. Stay updated with the latest trends in digital advertising and best practices. Manage and optimize ad budgets to achieve marketing goals. Requirements: 5+ years of experience in performance marketing, PPC, or digital advertising. Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms. Ability to analyze data and generate insights for continuous improvement. Experience in conversion rate optimization (CRO) and A/B testing. Proficiency in Google Analytics, Tag Manager, and tracking tools. Strong communication and problem-solving skills. Should have worked in an agency.

Roles & Responsibilities: Design, develop, and implement advanced solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, etc.). Create and manage multi-channel marketing campaigns across email, SMS, push, and web using AMP script, SQL, and scripting tools. Lead Marketing Cloud integrations with Salesforce Sales Cloud or Service Cloud using connectors, APIs, and data extensions. Collaborate with stakeholders to gather business requirements and translate them into scalable and performant solutions. Lead and mentor a team of developers or junior marketing cloud consultants, ensuring best practices and quality standards. Implement and manage data segmentation, personalization strategies, and dynamic content. Troubleshoot and resolve technical issues, performance bottlenecks, and system bugs. Contribute to roadmap planning, solution design, and technical architecture for marketing automation. Ensure CAN-SPAM, GDPR, and other compliance requirements are followed in marketing practices. Required Skills & Qualifications: 8+ years of Salesforce experience, including 4+ years of hands-on Marketing Cloud development. Strong experience in AMPscript, SSJS, SQL, APIs, Data Views, and CloudPages. Proficient in using Marketing Cloud tools: Journey Builder, Automation Studio, Email Studio, Contact Builder, and Audience Builder. Solid understanding of Salesforce Sales Cloud or Service Cloud, with hands-on configuration and development experience. Experience integrating Marketing Cloud with core Salesforce clouds via Marketing Cloud Connect or APIs. Familiarity with REST/SOAP APIs for data exchange between Salesforce platforms and third-party systems. Experience in leading technical teams, managing workloads, and mentoring junior resources. Salesforce certifications preferred: Marketing Cloud Email Specialist Marketing Cloud Consultant Sales Cloud Consultant or Service Cloud Consultant Platform Developer I/II (good to have)

About Lowes Lowes Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowes India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowes customers. Lowe’s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe’s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in. About the Team The Audience Architecture team is responsible for leading and discussing audience targeting strategies and audience enablement/implementations with partners, leading optimization strategies across assigned accounts, and working internally with the Programmatic and other media investment teams to make sure the audience strategies are implemented properly. The team will work with cross-functional teams to help deliver Lowe’s omni-channel customer engagement and retention strategies for the Lowe’s customer segments (and respective subsegments). The team will own the creation and orchestration of unified, prioritized audience strategies that target specific customer segments during moments that matter to drive personalization efforts at scale. Job Summary: This will be an audience-focused role that involves working with clients on audience strategy, channel onboarding, and audience syndication. The main purpose of the Analyst for Audience Architecture team is to identify, size and build audiences to support the audience activation to target specific customer segments across cross functional teams & channels to deliver a unified, personalized experience. You will be expected to understand business requirements to build audiences leveraging 1P/2P/3P data at scale with efficiency and accuracy. Roles & Responsibilities: Core Responsibilities: Identify, size, and syndicate the highest value audience to target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences. Work with Media teams and MarTech and manage day-to-day activation of audience. Translate department specific marketing needs into audience architecture and syndication. Assist in the development of Marketing customer taxonomy maintaining a customer definition repository to instill audience unification across channels and initiatives. Support the Marketing governance process for audience creation, activation, and measurement. Participate in team meetings and knowledge sessions to share new learnings, strategies for targeting audiences and to provide feedback on the platform and governance. Support the orchestration of audience activation across cross functional teams & channels to deliver a unified, personalized experience. III. Years of Experience: 1-3 years of fulltime experience IV. Education Qualification & Certifications (optional) Required Minimum Qualifications : Bachelor’s Degree in engineering or Masters in Economics or Business Analytics V. Skill Set Required Primary Skills (must have) Key Skillset: Power Bi, SQL, Advance excel, prior experience leveraging customer data(1st, 2nd or 3rd party) and preferred exposure with Media Platforms Curiosity- a desire to understand the audiences and the “why” and “how” behind their syndication. Analytical skills- the ability to leverage understanding of business and customer to verify the audience logic and recommend optimizations. Effective Communication- the ability to communicate and collaborate on challenges and recommendations to syndicate or optimize audiences with teams of all technical and analytical sophistication. Problem Solving- An understanding of how to approach any potential issues with the platform/data, along with a basic understanding of simple media channel-related troubleshooting. Data familiarity- Experience with leveraging 1P/2P/3P customer data to refine and define target audience creation. Highly organized with attention to detail Secondary Skills (desired) Audience Syndication & Activation platforms - Epsilon, Audisense, Azira, Adobe Analytics, Meta Ads Manager, Campaign Manager 360 Experience in Omni Channel Retail Proficiency in Microsoft Office (Excel & Powerpoint) BI and analytics tools like PowerBI, Tableau, SQL, R, Python Hands on experience of a DMP, CDP, CRM platform, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance. Media Experience – Some experience working with Paid Media channels from campaign activation to audience strategy and targeting. Marketing background - Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem.

About The Role The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform. This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys. Primary Skills Job Requirements Good written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required. Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial Master with SQL and robust understanding of Marketing Clouds contact data model Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration. Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP) would be beneficial

We seek a Salesforce Marketing Cloud Developer Mid-Level who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers' personalized expectations in this new technological era. Location: Hyderabad/Bangalore/Pune/Indore/Ahmedabad What will help you succeed: Excellent written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) Master with SQL and robust understanding of Marketing Clouds contact data model Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP)

We are seeking a senior Marketing Cloud Consultant with 4-8 years of experience in Salesforce Marketing Cloud consultant : 1. Proficient in Developing and implementing complex marketing automation campaigns across Email Studio, Automation Studio, Journey Builder, Mobile Studio, and Web Studio. 2. Should be able to craft personalized customer journeys and automated workflows to maximize engagement and conversions. 3. Write and optimize AMPscript, SSJS, and SQL queries for data manipulation and dynamic content personalization. 4. Build and deploy data extensions, filters, and segmentation strategies to target specific audiences. 5. Develop and maintain custom landing pages, preference centers, and microsites using HTML, CSS, and JavaScript. 6. Develop and maintain API integrations between Marketing Cloud and external systems (CRM, e-commerce, data warehouses) using REST and SOAP APIs. Troubleshoot and resolve API integration issues. 7. Configure and maintain Marketing Cloud business units, users, and security settings. 8. Manage data imports and exports, ensuring data integrity. 9. Implement and maintain Marketing Cloud Connect for seamless Salesforce CRM integration. 10. Administer and optimize Marketing Cloud's data model and data extensions. Looking only for immediate joiners. Location- Pune (Baner, Viman nagar)

Hi, We are hiring for the ITES Company for Youtube Analyst Role. Job description: ***Minimum 3-5 years of social video marketing experience is mandatory*** Youtube Video Audits: Conduct Audit for all the Videos - Check whether all the following atributes are updated appropriately Metadata -Check whether Metadata has appropriate details such as Title, Video Specific description, Social links, Show description, Channel description, Subscription link or Video Thumbnail, Tags, Infocards, Endscreen - Check whether the video has appropriate thumbnail, Tags, Infocards and Endscreen Subtitle and Playlist - Check whether appropriate subtitle and play list are added. 2. Geotargeting: During the period of the Term, Geotargeting services will include the following Create CTA links via Geotargetly or other geo targeting tool(s) 3. Back Optimize Youtube Videos Manually Implement the strategies proposed by Sony Metadata - Manually update the Metadata with the strategy provided by Sony which includes Title, Video Specific description, Social links, Show description, Channel description, Subscription link or Video Thumbnail - Manually generate thumbnail from each video and implement the same in to the video Tags, Infocards, Endscreen - Manually update Tags, Infocards and Endscreen as per the strategy provided Subtitle and Playlist - Update .srt files for subtitle and update the respective playlist for the vid 4. Curated for Team member role: In this exciting role, you won't just be building channels and pages you'll be bringing ideas to life, launching them into the digital universe, and ensuring they shine every day. You will be collaborating closely with our strategy, marketing, and analytics teams, to discover new opportunities, make our existing channels even better, and activate around those epic moments that draw fans into our network. You will track the latest platform and market trends and steer our content curation to maximize reach and meet our audiences where they are with the content they want to watch. Responsibilities: DIGITAL CHANNEL STRATEGY, PROGRAMMING, LAUNCH & ONGOING MANAGEMENT & CURATION Forming Digital Strategy + Planning Activations Create holistic channel and content strategies by tapping into your platform expertise and testing and learning from new initiatives. These strategies will act as guiding principals for the ongoing growth and development of the portfolio of channels overseen by the role and will also be used as thought leadership across the studio. This role will require a determined focus on achieving growth across a portfolio of channels and pages against goals and targets set in collaboration with team leads. Audience Development + Content Curation From A Fan-First Approach Utilize in-house tools as well as audience data to make title selections from Sonys deep catalog of IP while collaborating with marketing and brand teams to support new release film and TV. The curation of these titles will work strategically to amplify marketing moments, celebrate holidays and cultural moments globally, as well as deliver a desirable programming slate to audiences on the channels/pages. You will then take the titles curated to build out channel programming strategies that add to the longevity of the portfolio and achieve growth. Distilling Social Media Analytics and Providing Actionable Insights Dive into YouTube, Meta and TikTok analytics to look deeply at the channel, video and series level performance by using the repertoire of in-house and external tools, as well as dashboards. You will draw well-integrated conclusions and tell a cohesive story from insights and analyses that help us understand the audience and fandom of our IP and inform programming, marketing and sales efforts. Work directly with various teams across the studio such as brand, digital marketing, legal, sales and creative teams to align on key initiatives, dates, deliverables, creative, and understand restrictions and usage guidelines. In addition, this role will work with several vendor partners who power the execution of the strategies set forth by the role. Qualifications: Bachelors degree YouTube certification a plus but not required Experience with content curation on social media and video platforms, particularly YouTube, Meta and TikTok preferred Proficiency in distilling insights from YouTube and Meta analytics, with some exposure to TikTok analytics Proficiency in multi-stakeholder project management Familiarity and comfort with using research tools Familiarity with studio content distribution and marketing workflows helpful Strong attention to detail and organization skills Strong analytical, research and quantitative skills To Apply WhatsApp 'Hi' @ 9151555419 and Follow the Steps Below: a) For Position in Mumbai Search : Youtube Analyst Mumbai (Job Code # 10)

Keyword research, competitor analysis & audience targeting Manage budgets, bidding strategies & key performance metrics Implement A/B testing Analyze performance using Google Analytics & Tag Manager Stay updated with Google Ads policies & trends

Execute marketing campaigns through FB Ads ensuring high ROAS Optimize campaigns to achieve the best ROI & meet targets Handle various campaign: conversion, website clicks, traffic, remarketing, etc. Conduct A/B testing on campaigns to improve ROI Required Candidate profile Proficient in executing and optimizing high-performing campaigns, including conversion, website clicks, traffic, and remarketing, to achieve superior Return on Ad Spend (ROAS).

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Manager Qualifications: Any Graduation Years of Experience: 7 to 9 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder. Marketing Automation Experience:Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. CRM Integration:Experience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow. AMPscript and SQL:Proficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations. Team Leadership:Strong leadership skills to guide and mentor a team of SFMC developers and administrators. Problem-Solving:Ability to analyze complex technical issues, identify root causes, and propose effective solutions. Communication Skills:Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. Web Development:Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates. API Integrations:Understanding of API integration concepts to facilitate data exchange between SFMC and other platforms. Data Analysis and Reporting:Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports. Agile Methodology:Familiarity with Agile project management methodologies to drive projects efficiently. Personalization and Segmentation:Experience in creating personalized customer experiences through advanced segmentation strategies. Roles and Responsibilities: Marketing Automation Strategy execution: Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud.Technical Leadership: Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.SFMC Implementation: Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability.Integration and Data Management:Oversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution: Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics: Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance: Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution: Act as the technical escalation point for SFMC-related issues and provide timely resolutions to maintain smooth operations.Documentation and Training: Create technical documentation, guidelines, and best practices for SFMC usage. Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities.Stay Updated with SFMC Trends: Keep abreast of the latest updates, features, and trends in Salesforce Marketing Cloud to suggest innovative solutions and improvements.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

As Swizzle’s Brand Manager, you’ll drive brand strategy, engagement, and visibility. Lead campaigns, events, and social media, mainly Instagram. Create and manage content, collaborate with teams, and track performance to strengthen market presence.

We seek a Salesforce Marketing Cloud Developer Mid-Level who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers' personalized expectations in this new technological era. Location: Hyderabad/Bangalore What will help you succeed: Excellent written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) Master with SQL and robust understanding of Marketing Clouds contact data model Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP)

Role & responsibilities : Campaign Planning: Develop strategic social media plans for multiple brands and businesses, aligning with their objectives, target audiences, and brand identities. Content Strategy: Collaborate with creative teams to develop engaging and relevant content for social media channels, including posts, videos, and advertisements. Audience Targeting: Identify target audience segments and develop tailored messaging and content strategies to reach and engage them effectively. Campaign Execution: Implement and manage social media campaigns across various platforms, including Facebook, Instagram, X, LinkedIn, SnapChat, etc. Performance Monitoring: Monitor campaign performance metrics, including reach, engagement, click-through rates, conversions, and ROI. Data Analysis: Analyze social media data to identify trends, insights, and areas for optimization, using tools such as Google Analytics, Facebook Insights, and social media management platforms. Reporting: Generate regular reports on social media campaign performance, providing actionable insights and recommendations for improvement. Competitor Analysis: Conduct competitive analysis to benchmark performance, identify opportunities, and stay informed about industry trends and best practices. Stay Updated: Keep abreast of emerging social media trends, platform updates, and new technologies to enhance campaign effectiveness. Preferred candidate profile : Bachelor's degree in Marketing, Communications, Business, or related field. Proven experience as a Social Media Analyst or Campaign Planner in an agency environment, managing multiple brands and businesses. Strong understanding of social media platforms, algorithms, and best practices. Proficiency in social media management tools and analytics platforms. Excellent analytical skills and ability to interpret data to drive decision-making. Creative thinking and ability to develop innovative campaign strategies. Strong communication and presentation skills. Ability to manage multiple projects and deadlines in a fast-paced environment.

Job Summary: We are looking for a Performance Marketing Manager who is highly skilled in running and optimizing Meta (Facebook & Instagram) Ads and Google Ads . The ideal candidate should have a deep understanding of paid marketing strategies, audience targeting, ad creatives, and conversion tracking to drive measurable growth and ROI. Work from office Only Address:- 76/4, Indu Sri Tower, 2nd Floor, Begur - Koppa Rd, Mylasandra, Bengaluru, Karnataka 560083 Key Responsibilities: Plan, execute, and optimize Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping, Performance Max, etc.) campaigns. Conduct A/B testing on ad creatives, copies, and landing pages to improve campaign performance. Perform keyword research and audience segmentation to maximize ad relevance and ROI. Optimize campaigns based on data-driven insights, focusing on CPC, CTR, ROAS, CPA, and LTV . Manage ad budgets efficiently to ensure the best cost per acquisition and return on ad spend. Track and analyze campaign performance using Google Analytics, Meta Business Suite, Google Ads Manager, and other tracking tools . Implement and monitor conversion tracking (Google Tag Manager, Pixel, GA4, etc.) to measure ad effectiveness. Stay updated with the latest ad platform updates, trends, and algorithm changes to improve performance. Collaborate with designers and content teams to create engaging ad creatives and copy. Prepare performance reports with actionable insights for internal stakeholders on a Weekly and Monthly Basis Preferred Qualifications: Google Ads Certification & Meta Blueprint Certification (preferred but not mandatory). Experience in eCommerce, D2C brands, or startups is a plus. Basic knowledge of graphic design tools (Canva, Photoshop) or video editing (Premiere Pro, CapCut) for ad creatives .(preferred but not mandatory).

We seek a highly motivated Specialist to plan, execute, and optimize our digital advertising and social media marketing campaigns. This role requires hands-on expertise in managing PPC campaigns and promotions on platforms including Google, and Meta. Required Candidate profile Require 2-3 years’ PPC experience on Google Ads, and Meta. Digital Marketing/PPC certification and proven analytical skills with campaign optimization expertise are essential.

Company Overview: Finowiz is a leading and licensed Forex broker, committed to providing exceptional trading experiences to our clients. We offer a diverse range of financial instruments, including Forex, CFDs, commodities, and more. Our mission is to empower traders with cutting-edge technology, comprehensive education, and unparalleled customer support. Position Overview: We are seeking a talented and passionate Content Writer to join our dynamic marketing team. The ideal candidate will have a strong background in financial markets, particularly Forex trading, and possess the ability to create engaging, informative, and SEO-optimized content. This role is pivotal in enhancing our brand's online presence and delivering valuable insights to our trading community. Key Responsibilities: Content Creation: Develop high-quality, original content for various platforms, including blogs, websites, social media, email campaigns, and educational materials. Topics will encompass market analysis, trading strategies, financial news, and company updates. SEO Optimization: Implement SEO best practices to ensure content ranks well on search engines, driving organic traffic and increasing visibility. Editing and Proofreading: Review and edit content for accuracy, clarity, grammar, and adherence to brand voice and guidelines. Research: Stay abreast of industry trends, market developments, and competitor activities to produce timely and relevant content. Collaboration: Work closely with the marketing, design, and compliance teams to align content with overall marketing strategies and regulatory requirements. Content Management: Maintain and update content calendars, ensuring timely delivery and publication of content across all channels. Qualifications: Bachelor's degree in Finance, Marketing, Communications, Journalism, or a related field. Proven experience as a content writer, preferably within the financial services or Forex industry. Exceptional writing, editing, and proofreading skills with a keen eye for detail. Proficiency in SEO techniques and content optimization strategies. Ability to conduct in-depth research and translate complex financial concepts into accessible content. Strong organizational skills with the ability to manage multiple projects and meet tight deadlines. Familiarity with content management systems (e.g., WordPress) and digital marketing tools. A proactive attitude, creativity, and a passion for financial markets. Preferred Skills: Experience with social media management and content distribution. Knowledge of regulatory requirements in financial content creation. Familiarity with graphic design tools and multimedia content creation. What We Offer: Competitive salary and benefits package. Opportunity to work in a fast-paced, innovative, and collaborative environment. Continuous learning and professional development opportunities. Exposure to global financial markets and the latest industry trends.