Content Marketer

About the Job

Content Marketer

As a Senior Manager – Brand and Content at GrowthJockey, you will own and execute end-to-end brand narratives, content strategy, and performance-driven storytelling. You’ll be responsible for crafting brand identities, running strategic content campaigns, and scaling omnichannel content across industries—especially in SaaS, health-tech, edtech, and consumer brands. If you're passionate about building brands from scratch, driving measurable content performance, and mentoring a content team, this is the role for you.

Key Responsibilities:

Content Strategy & Execution

• Develop and lead the execution of content strategies across brand, digital, and performance channels.
• Build brand playbooks including tone of voice, narrative frameworks, and positioning guidelines.
• Oversee the development of long-form, short-form, and multimedia content for websites, ads, emails, blogs, social media, and sales collaterals.

Creative & Brand Leadership

• Shape brand identities for early-stage to growth-stage startups, ensuring consistency and strategic differentiation.
• Partner with design, performance marketing, and product teams to align brand strategy with visual storytelling and business goals.
• Lead and manage content brainstorms, creative direction, and cross-functional collaboration.

Content Ops & Management

• Establish and run content calendars, workflows, and editorial processes for multiple clients.
• Oversee freelancers and in-house writers/editors, managing timelines and quality control.
• Set and track KPIs for content success—engagement, SEO performance, lead generation, and conversions.

Cross-Functional Collaboration & Content Enablement

• Partner with

  SEO, performance marketing, design, product, and growth teams

  to ensure content aligns with overall brand and business goals.

Qualifications Required:

• 3-4 years of experience in brand and content strategy, ideally within an agency or startup ecosystem.
• Proven ability to develop content strategies that align with business and marketing goals.
• Strong portfolio of work across digital content formats and industries (SaaS, B2B, D2C, Health, EdTech, etc.).
• Excellent writing, editing, and storytelling skills with a sharp eye for detail and tone.
• Experience managing content teams, freelancers, and cross-functional stakeholders.
• Familiarity with SEO principles, CMS platforms (Webflow, WordPress), and marketing tools (Hubspot, Notion, Figma).
• Strong project management and organizational skills.
• Growth mindset with the ability to adapt to fast-changing priorities.