Job
Description
Content Marketer – UPSC Civil Services Preparation Position: Content Marketer Location: Old Rajinder Nagar, Delhi Employment Type: Full-Time Experience Level: 2–5 Years Preferred Industry: Education / Test Preparation About Us We are a leading organisation in the UPSC Civil Services preparation space, committed to empowering aspirants across India with the highest quality educational content, strategic guidance, and innovative learning solutions. With a rapidly growing community and a mission to democratise access to top-tier UPSC preparation, we’re looking to strengthen our content marketing team to scale our impact. Role Overview We’re seeking a creative and driven Content Marketer to lead our social media content initiatives, write compelling copy and scripts, and coordinate with our design and video teams to deliver high-impact campaigns. The ideal candidate will have a flair for writing engaging content tailored to UPSC aspirants and a strategic mindset for audience growth and brand engagement. Key Responsibilities Content Creation: Write engaging, persuasive, and informative copy and scripts for reels, YouTube videos, Instagram carousels, blog posts, and ad campaigns tailored to UPSC aspirants. Content Strategy: Contribute to and execute content strategies aimed at growing our social media presence, driving engagement, and building brand trust. Collaboration: Work closely with graphic designers, motion graphic designers, and video editors to bring content ideas to life. Content Planning: Develop and manage content calendars aligned with trending topics, academic schedules, and campaign goals. Performance Monitoring: Analyze content performance across platforms and iterate based on insights to improve reach and effectiveness. Brand Voice: Ensure consistency in tone, messaging, and visual style across all content in alignment with our brand identity. Required Skills & Qualifications Proven experience in content writing, especially in educational or test-prep domains. Strong scriptwriting skills for short-form and long-form videos. Deep understanding of social media platforms (YouTube, Instagram, X, LinkedIn) and content best practices. Ability to craft persuasive CTAs and high-converting marketing copies. Experience in working collaboratively with creative teams to produce digital assets. Awareness of trends in digital education, especially in the UPSC preparation ecosystem. Excellent communication and time-management skills. Preferred Qualifications Background in Journalism, Communications, Marketing, or related fields. Experience with basic SEO, social media analytics, and performance tools. Familiarity with UPSC exam structure and aspirants' journey (either through personal or professional exposure). What We Offer Opportunity to shape content that empowers India’s future civil servants. A dynamic, mission-driven team with a passion for education and innovation. Creative freedom to experiment with formats, tones, and campaigns. A learning-rich environment with access to mentors, domain experts, and thought leaders in the UPSC space. A chance to work at the heart of UPSC preparation — Old Rajinder Nagar, Delhi — the hub of India’s civil services aspirants. To Apply: Send your resume, portfolio (samples of copies/scripts), and a short note on why you're excited about this role to [insert email/contact link]. share the asked details on emmi.sharma@visionias.in Show more Show less
