Cold Email & Smartlead Outreach Specialist

About Us:

RedBlink

Role Overview :

We are looking for a dedicated Cold Email & SmartLead Outreach Specialist to spearhead B2B lead generation efforts through highly personalized email campaigns. This role involves managing full-cycle outreach—from technical setup and deliverability, to crafting compelling messaging, campaign execution, and performance analysis.

Key Responsibilities:

Strategy & Campaign Execution:

• Design and launch cold email campaigns using SmartLead and other tools (e.g., Apollo, Instantly, Lemlist) to reach and engage your target audience. 

Technical Setup & Deliverability:

• Configure email infrastructure (SMTP, domain setup, SPF/DKIM/DMARC, warm-up sequences, alternate domains) to maximize deliverability. 

List Development & Management:

• Identify, research, and segment high-potential prospects using tools like LinkedIn Sales Navigator, Apollo, and SmartLead. Ensure data accuracy and compliance with GDPR/CAN-SPAM.

Copywriting & Messaging:

• Write engaging, persuasive, and personalized email copy—including subject lines and calls-to-action—that converts. 

Performance Tracking & Optimization:

• Monitor key metrics (open rates, reply rates, bounce rates, conversions) and conduct A/B testing on subject lines, content, and send times.

Collaboration & Reporting :

• Coordinate with sales and marketing teams to align campaign goals and collaborate on outreach strategies. Provide clear, regular performance reports. 
• Stay updated on the latest trends, tools, and regulatory best practices to continuously improve outreach efforts. 

Required Skills & Experience:

• Experience

  : 3+ years in cold email outreach, email marketing, or lead gen roles—especially using SmartLead or similar platforms. 

• Technical Skills

  : Proven experience with email platform setups, deliverability tools, and authentication protocols. 

• Copywriting

  : Strong written communication, with the ability to craft compelling and personalized emails.

• Analytical Mindset

  : Comfortable analyzing campaign performance and deriving actionable insights.

• Tools Proficiency

  : Familiar with SmartLead, LinkedIn Sales Navigator, Apollo, CRM systems (e.g., HubSpot, Pipedrive), and automation tools. 

• Soft Skills

  : Highly organized, self-driven, and excellent at multi-tasking and cross-functional collaboration.