Content Writer/Content Creator – eCommerce

Job Description

We are looking for a talented and creative Content Writer/Content Creator to join our team and drive our e-commerce brand’s content strategy. Prior e-commerce content creation experience is required. The ideal candidate will have a strong background in writing compelling and engaging content across various digital platforms, ensuring consistency in brand messaging and audience engagement. This role requires a deep understanding of SEO, storytelling, and digital marketing trends to create content that enhances brand visibility and drives customer engagement."Key ResponsibilitiesContent Strategy & Development:Develop and execute a content strategy aligned with business objectives to drive brand awareness and sales.Create high-quality, engaging, and informative content, including website copy, product descriptions, blogs, email campaigns, and social media posts.Collaborate with design and marketing teams to develop compelling multimedia content.SEO & Performance Optimization:Conduct keyword research and optimize content for search engines (SEO) to improve organic traffic.Implement best practices for on-page SEO, meta descriptions, and keyword placement to enhance search rankings.Analyze content performance and adjust strategies to maximize engagement and conversions.Brand Voice & Consistency:Maintain a consistent brand voice across all content to strengthen brand identity and audience trust.Proofread, edit, and refine content to ensure clarity, accuracy, and alignment with brand messaging.Stay updated with industry trends and competitors to ensure innovative and fresh content ideas.Marketing & Campaign Support:Work closely with the marketing team to create content that supports campaigns, product launches, and seasonal promotions.Develop email marketing content and newsletters that drive customer engagement and retention.Craft compelling call-to-actions (CTAs) to encourage user interaction and conversions.Customer Engagement & Community Building:Create content that resonates with target audiences, driving customer interaction and loyalty.Engage with the audience through interactive content, storytelling, and personalized messaging.Assist in managing content-driven social media activities and engagement initiatives.Qualifications & Skills:Educational Background: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.Experience: 4-5 years of experience in content writing, preferably in an eCommerce or digital marketing setting.SEO & Marketing Knowledge: Strong understanding of SEO, keyword research, and content optimization techniques.Creativity & Storytelling: Exceptional writing, editing, and storytelling skills with a keen eye for detail.Tech Savvy: Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and content marketing tools.Communication & Collaboration: Ability to work cross-functionally with marketing, design, and sales teams to execute content strategies effectively. Experience Required: 4-5 years