Chief Technology Officer - Adtech & Pubtech

Job Title:

Location:

Employment Type:

Department:

About the Role

Chief Technology Officer (CTO)

You will work closely with product, editorial, marketing, and monetization teams to build a scalable platform that serves millions of users and supports both content consumption and commercial intent — including SEO, programmatic ad monetization, lead generation, and affiliate integrations.

Key Responsibilities

🛠️ Technology Strategy & Platform Ownership

• Define and implement the long-term technology roadmap across web and mobile platforms
• Build scalable, high-performance infrastructure optimized for both content discovery (SEO) and consumer interaction (search, filters, comparisons)
• Oversee the development of tools such as EMI calculators, resale price estimators, model comparison engines, and review systems
• Ensure platform scalability, speed, security, and uptime, especially under traffic spikes driven by organic and seasonal campaigns

🔍 Search, SEO, and Data Architecture

• Own and enhance the technical SEO stack — structured data/schema, URL logic, Core Web Vitals, crawl budget, sitemap generation, canonicalization, etc.
• Architect backend systems for storing and rendering thousands of car models, variants, prices, specs, reviews, and user-generated content
• Build a data pipeline to continuously update listings, specs, news articles, and comparisons

💰 Monetization & Publisher Tech

• Integrate and optimize

  programmatic monetization

  (Google Ad Manager, header bidding, Prebid.js, Open Bidding, etc.)
• Collaborate with media and sales teams to support branded content, display campaigns, and affiliate tracking
• Develop and implement tracking systems (UTMs, pixels, cookie consent) that support analytics and commercial deals

🤝 Leadership & Execution

• Hire and lead an agile, high-performing tech team across frontend, backend, and devops
• Define agile sprint cycles, engineering KPIs, and code quality standards
• Foster a strong culture of testing, version control, documentation, and cross-team collaboration
• Stay updated with emerging tech trends in adtech, martech, and content publishing

Requirements

• 8–12 years of experience in technology roles, with at least 3+ years in a leadership position (CTO, VP Engineering, or equivalent)
• Deep experience building and scaling

  content-heavy platforms

  , preferably in publishing, media, or marketplace domains
• Expertise in full-stack development (Node.js, Python, PHP, React/Next.js or similar frameworks)
• Experience with modern CMS (WordPress, Strapi, or headless CMS architecture)
• Strong understanding of

  SEO-first architecture

  , including Google PageSpeed, lazy loading, structured data, and mobile-first indexing
• Hands-on experience with ad monetization (AdX, AdSense, Prebid, etc.) and tracking frameworks
• Ability to interface with founders, marketing, and commercial teams in a startup environment

Nice to Have

• Experience in

  automotive

  ,

  real estate

  , or

  classifieds

  verticals
• Exposure to AI/ML for content personalization or car price prediction
• Understanding of affiliate integrations (e.g., redirect monetization, Skimlinks, Amazon Associates, etc.)
• Experience with analytics tools like GA4, Looker Studio, Segment, Mixpanel, etc.

What We Offer

• A leadership role in redefining how India discovers and decides on vehicles
• Full ownership of the tech vision with autonomy to execute
• Opportunity to build and scale a product with real user intent and traffic potential
• Equity options + performance-based incentives
• Flexible work culture with a product-first approach