Chief Marketing Officer

Job Title: Chief Marketing Officer (CMO)

Location: Ahmedabad (On-Site)

Market Focus: United States Company:

Virtual Building Studio Website: www.virtualbuildingstudio.com

About Virtual Building Studio (VBS)

Virtual Building Studio (VBS) is a global BIM outsourcing and engineering services company serving architects, contractors, surveyors, and engineers across the United States.

We specialize in:

• Architecture (Dedicated Resource Model)

• Scan-to-BIM (S2B)

• MEPF Coordination & BIM With 200+ production team members in India, we aim to be the #1 BIM outsourcing partner for the US market.

We are targeting ₹100 CR revenue in FY 2026–27, and the CMO role is critical to achieve this vision.

Role Overview:

We are hiring a data-driven, growth-focused Chief Marketing Officer (CMO) who will build and scale the end-to-end marketing engine responsible for:

• Multi-channel demand generation

• Inbound growth

• ABM (Tier 1 & 2)

• SEO + Paid Ads

• Content + Sales Enablement

• CRM + Analytics

• AI-driven marketing

• Full-funnel GTM strategy Your mission:

Drive ₹50–60 CR pipeline contribution to support VBS reaching ₹100 CR+.

Key Responsibilities:

1. Demand Generation & Pipeline Ownership

• Own 50–60% of revenue pipeline

• Build TOFU/MOFU/BOFU funnels

• Improve inbound acquisition

• Reduce CAC, improve SQL rate

2. Account-Based Marketing (ABM)

• Build Tier 1 and Tier 2 ABM waves

• Deploy multi-stakeholder engagement plans

• Create personalized content packs

3. Performance & Growth Marketing

• Manage LinkedIn Ads + Google Ads

• Optimize CTRs, conversions, ROAS

• Scale search + retargeting campaigns

4. SEO & Content Leadership

• Create keyword clusters

• Manage content calendar (blogs, videos, case studies, webinars)

• Build high-quality lead magnets

5. Website & Conversion Optimization

• Improve website conversion rate (2% → 5%)

• Oversee LP design, analytics & CRO

6. Marketing Operations & Analytics

• Own GA4, Tag Manager, Zoho CRM/Campaigns

• Build weekly funnel dashboards

• Maintain attribution accuracy

7. Sales Alignment

• Work closely with VP Sales

• Ensure frictionless MQL → SQL workflow

• Build sales enablement assets 8. Leadership & Team Building

• Lead a team of SEO, PPC, content, ABM, creative, and ops

• Manage agencies & freelancers

• Build a high-performance culture

8. Required Experience Mandatory:

• 10–15 years in B2B marketing

• 5+ years leading demand generation

• US market experience (AEC/BIM preferred)

• Hands-on with ads, SEO, ABM, CRM

• Managed ₹5–10 CR yearly marketing budget

• Experience scaling pipeline in fast-growth companies Non-negotiable competencies:

• Pipeline ownership > not just leads

• Evidence of real ABM campaigns

• Strong analytics, CAC, CPL, SQL understanding

• Leadership across cross-functional teams ________________________________________

9. Qualities We Seek

• Strategic + execution balance

• Analytical and metric-driven

• US buyer psychology understanding

• High clarity of thought

• Fast decision maker

• Team player

• Ownership mindset