Chief Marketing Officer

Job Title: Chief Marketing Officer (CMO)

Location: Ahmedabad (On-Site)

Market Focus: United States Company:

Virtual Building Studio Website: www.virtualbuildingstudio.com

About Virtual Building Studio (VBS)

Virtual Building Studio (VBS) is a global BIM outsourcing and engineering services company serving architects, contractors, surveyors, and engineers across the United States.

We specialize in:

Architecture (Dedicated Resource Model)

Scan-to-BIM (S2B)

MEPF Coordination & BIM With 200+ production team members in India, we aim to be the #1 BIM outsourcing partner for the US market.

We are targeting ?100 CR revenue in FY 202627, and the CMO role is critical to achieve this vision.

Role Overview:

We are hiring a data-driven, growth-focused Chief Marketing Officer (CMO) who will build and scale the end-to-end marketing engine responsible for:

Multi-channel demand generation

Inbound growth

ABM (Tier 1 & 2)

SEO + Paid Ads

Content + Sales Enablement

CRM + Analytics

AI-driven marketing

Full-funnel GTM strategy Your mission:

Drive ?5060 CR pipeline contribution to support VBS reaching ?100 CR+.

Key Responsibilities:

1. Demand Generation & Pipeline Ownership

Own 5060% of revenue pipeline

Build TOFU/MOFU/BOFU funnels

Improve inbound acquisition

Reduce CAC, improve SQL rate

2. Account-Based Marketing (ABM)

Build Tier 1 and Tier 2 ABM waves

Deploy multi-stakeholder engagement plans

Create personalized content packs

3. Performance & Growth Marketing

Manage LinkedIn Ads + Google Ads

Optimize CTRs, conversions, ROAS

Scale search + retargeting campaigns

4. SEO & Content Leadership

Create keyword clusters

Manage content calendar (blogs, videos, case studies, webinars)

Build high-quality lead magnets

5. Website & Conversion Optimization

Improve website conversion rate (2% ? 5%)

Oversee LP design, analytics & CRO

6. Marketing Operations & Analytics

Own GA4, Tag Manager, Zoho CRM/Campaigns

Build weekly funnel dashboards

Maintain attribution accuracy

7. Sales Alignment

Work closely with VP Sales

Ensure frictionless MQL ? SQL workflow

Build sales enablement assets 8. Leadership & Team Building

Lead a team of SEO, PPC, content, ABM, creative, and ops

Manage agencies & freelancers

Build a high-performance culture

8. Required Experience Mandatory:

1015 years in B2B marketing

5+ years leading demand generation

US market experience (AEC/BIM preferred)

Hands-on with ads, SEO, ABM, CRM

Managed ?510 CR yearly marketing budget

Experience scaling pipeline in fast-growth companies Non-negotiable competencies:

Pipeline ownership > not just leads

Evidence of real ABM campaigns

Strong analytics, CAC, CPL, SQL understanding

Leadership across cross-functional teams ________________________________________

9. Qualities We Seek

Strategic + execution balance

Analytical and metric-driven

US buyer psychology understanding

High clarity of thought

Fast decision maker

Team player

Ownership mindset