We’re seeking a bold, consumer-centric Chief Marketing Officer (CMO) to lead brand transformation for one of India’s most recognized retail chains. This is a unique opportunity to reimagine marketing in a dynamic, omnichannel retail environment—crafting narratives that resonate with millions of customers, driving digital adoption, and building a modern, data-led marketing engine. As the CMO, you’ll be responsible for owning the full marketing function: brand, digital, media, performance, CRM, content, PR, consumer insights, and in-store experience. You will also serve as a key strategic advisor to the leadership team on growth, consumer trends, and category innovation. Key Responsibilities Brand & Communication Strategy Define and execute a compelling brand strategy across physical retail and digital platforms. Drive integrated marketing campaigns, ensuring brand consistency across ATL, BTL, digital, and PR. Refresh brand identity and storytelling to connect with Gen Z and millennial audiences. Digital & Performance Marketing Lead digital customer acquisition and retention across owned, paid, and earned channels. Oversee D2C, SEO/SEM, social media, influencer strategy, and content marketing. Build a performance marketing engine that links spend to revenue growth. Customer Experience & Insights Drive loyalty and CRM programs to increase CLTV and personalization. Champion data-driven decision making via market research, analytics, and customer feedback loops. Reimagine in-store experiences to align with evolving consumer preferences. Leadership & Transformation Build and mentor a high-performing marketing team across brand, digital, and retail functions. Work cross-functionally with product, merchandising, tech, and operations teams. Lead marketing transformation by introducing automation, martech, and ROI tracking. Partnerships & Alliances Forge strategic alliances with media, agencies, digital platforms, and celebrities/influencers. Evaluate and lead brand collaborations or pop-culture partnerships to elevate positioning. Who You Are 15+ years of experience in leadership roles in marketing, with significant retail, lifestyle, or consumer brand exposure. Proven ability to manage large-scale omnichannel marketing strategies. Strong command over digital-first thinking, yet equally comfortable with traditional retail. Exceptional storytelling, communication, and leadership skills. Analytical mindset with a deep understanding of consumer behavior and data. Experience working with or leading marketing transformation journeys. Show more Show less