Chief Marketing Officer (Healthcare – IVF Chain)

We are a rapidly growing IVF hospital chain committed to delivering advanced fertility treatments with compassion and care. As we continue to expand our network, we seek a visionary Chief Marketing Officer (CMO) to lead our marketing strategy, strengthen our brand presence, and drive sustainable patient acquisition through innovative and ethical marketing practices.

Key Responsibilities

1. Marketing Strategy & Brand Building

● Develop and execute comprehensive marketing strategies aligned with business objectives and growth plans.

● Build and enhance brand identity, messaging, and positioning across all touchpoints, ensuring a consistent and patient-focused narrative.

● Oversee integrated marketing campaigns across print, outdoor, television, Radio, social media, SEO/SEM, influencer marketing, and performance-driven digital channels.

● Ensure patient-centric communication and maintain compliance with ethical medical marketing standards.

2. Digital & Performance Marketing

● Lead all aspects of digital marketing, including search (SEO/SEM), paid campaigns, social media strategy, and influencer collaborations.

● Optimize conversion-focused campaigns for patient inquiries, appointment bookings, and engagement.

● Drive content strategy for blogs, social media, and video platforms to establish thought leadership in the fertility space.

3. Budgeting, Forecasting & Analytics

● Align marketing spends with business goals to ensure efficient investments and positive ROI.

● Prepare and present marketing performance reports and forecasts to leadership.

● Use analytics and data-driven insights to measure and improve campaign effectiveness.

4. Expansion Marketing Support

● Develop go-to-market strategies for new IVF centre launches in Tier-1 and Tier-2 cities.

● Conduct market feasibility studies, competitor benchmarking, and ROI analysis for strategic expansion initiatives.

5. Lead Management & CRM Optimization

● Oversee lead capture, follow-up, and patient conversion processes in collaboration with the call centre team.

● Implement CRM systems for real-time tracking, lead nurturing, and performance analytics.

6. Compliance & Ethical Governance

● Ensure all marketing activities comply with ICMR guidelines, ART Act regulations, and healthcare advertising policies.

● Maintain compliance with data privacy laws and healthcare industry regulations.

● Work closely with legal and compliance teams for campaign approvals and regulatory adherence.

Key Performance Indicators (KPIs)

● Increased patient engagement and footfall across OPDs and IVF treatments.

● Positive ROI on marketing spends and cost-efficient campaigns.

● Successful marketing support for new IVF centre launches in targeted geographies.

● Strong brand positioning as a trusted leader in IVF care.

Qualifications & Experience

● 7-8 years of experience in marketing, with at least 3 years in a senior leadership role.

● Proven track record of building brands and delivering measurable growth through marketing strategies.

● Expertise in digital marketing, performance campaigns, and integrated media planning.

● Strong understanding of healthcare compliance, ethical marketing practices, and patient-centric communication.

● Excellent leadership, strategic thinking, and team management skills.

Why Join Us?

● Play a key leadership role in shaping the marketing strategy of a leading IVF hospital chain.

● Opportunity to create impact in the lives of patients through ethical and innovative marketing.

● Be part of a fast-growing healthcare organization with a mission to provide world-class fertility solutions.

Job Type: Full-time

Pay: Up to ₹3,000,000.00 per year

Benefits:

• Leave encashment
• Paid time off