Organization: Alka IVF – Shree Kanak Hospital Location: Udaipur (Rajasthan) Reports To: Managing Director / Board of Directors The Chief Marketing Officer (CMO) will be responsible for spearheading the marketing, business expansion, and revenue growth strategy of Alka IVF – Shree Kanak Hospital. The CMO will drive both domestic and international brand positioning, oversee financial performance of marketing initiatives, and ensure the hospital achieves its ambitious target of ₹100 Crore annual revenue. The ideal candidate will have a proven track record in healthcare marketing, P&L ownership, and scaling businesses to ₹40+ Crores revenue with positive EBITDA, while planning for 5-year financial projections. - Develop and execute comprehensive marketing strategies (ATL, BTL, and Digital). - Oversee campaign execution across print, outdoor, television, social media, SEO/SEM, influencer marketing, and performance-driven digital campaigns. - Ensure patient-centric communication and ethical medical marketing practices. - Take ownership of marketing department’s P&L, ensuring efficient ROI-driven campaigns. - Align marketing spends with business goals to ensure EBITDA positive growth. - Prepare and present five-year financial projections. - Work closely with the finance team to track performance against the ₹100 Crore revenue target. - Drive strategy for launching new IVF centres across Tier-1, Tier-2, and international markets. - Conduct market feasibility studies, competition benchmarking, and ROI analysis. - Partner with operations and doctors for smooth setup of new centres. - Lead and scale the call centre team for lead capture, patient conversion, and retention. - Implement CRM tools for real-time lead tracking, performance analytics, and conversion optimization. - Organize and promote OPD camps and CME programs for doctors, hospitals, and fertility specialists. - Build partnerships with gynecologists, urologists, and healthcare professionals for referrals. - Design and implement international patient acquisition strategies targeting South Asia, Middle East, and Africa. - Build partnerships with international medical tourism agencies and IVF facilitators. - Strengthen the hospital’s digital footprint for international patients. - Ensure all marketing activities are compliant with Indian Council of Medical Research (ICMR) guidelines and ART (Assisted Reproductive Technology) Act regulations. - Adhere to healthcare advertising policies and ethical standards set by the Medical Council of India (MCI)/National Medical Commission (NMC). - Maintain compliance with government regulations for patient data privacy, medical tourism, and international collaborations. - Coordinate with legal and compliance teams to ensure expansion plans meet state and central government requirements. - Keep updated with healthcare reforms, insurance regulations, and government schemes related to fertility and IVF treatments. - Achieve revenue milestones of ₹100 Crores within the set timeline. - Maintain positive EBITDA margins through efficient marketing investments. - Increase patient footfall across OPDs and IVF treatments by [X% YoY]. - Successful launch of new IVF centres in targeted geographies. - Establish Alka IVF – Shree Kanak Hospital as a leading national and international IVF brand. Experience - 10–15 years of experience in healthcare marketing, with at least 5 years in a senior leadership role. - Proven experience in scaling businesses to ₹40+ Crores revenue with EBITDA positive results. - Strong understanding of digital healthcare marketing, P&L management, and business expansion. - Excellent leadership, communication, and strategic thinking skills. - Competitive salary with performance-linked incentives. - Opportunity to lead expansion into national and international markets. - Leadership role in one of India’s fastest-growing IVF hospital chains. Job Type: Full-time Pay: Up to ₹3,000,000.00 per year Benefits: Flexible schedule Leave encashment Paid time off
Organization: Alka IVF – Shree Kanak Hospital Location: Udaipur (Rajasthan) Reports To: Managing Director / Board of Directors The Chief Marketing Officer (CMO) will be responsible for spearheading the marketing, business expansion, and revenue growth strategy of Alka IVF – Shree Kanak Hospital. The CMO will drive both domestic and international brand positioning, oversee financial performance of marketing initiatives, and ensure the hospital achieves its ambitious target of ₹100 Crore annual revenue. The ideal candidate will have a proven track record in healthcare marketing, P&L ownership, and scaling businesses to ₹40+ Crores revenue with positive EBITDA, while planning for 5-year financial projections. - Develop and execute comprehensive marketing strategies (ATL, BTL, and Digital). - Oversee campaign execution across print, outdoor, television, social media, SEO/SEM, influencer marketing, and performance-driven digital campaigns. - Ensure patient-centric communication and ethical medical marketing practices. - Take ownership of marketing department’s P&L, ensuring efficient ROI-driven campaigns. - Align marketing spends with business goals to ensure EBITDA positive growth. - Prepare and present five-year financial projections. - Work closely with the finance team to track performance against the ₹100 Crore revenue target. - Drive strategy for launching new IVF centres across Tier-1, Tier-2, and international markets. - Conduct market feasibility studies, competition benchmarking, and ROI analysis. - Partner with operations and doctors for smooth setup of new centres. - Lead and scale the call centre team for lead capture, patient conversion, and retention. - Implement CRM tools for real-time lead tracking, performance analytics, and conversion optimization. - Organize and promote OPD camps and CME programs for doctors, hospitals, and fertility specialists. - Build partnerships with gynecologists, urologists, and healthcare professionals for referrals. - Design and implement international patient acquisition strategies targeting South Asia, Middle East, and Africa. - Build partnerships with international medical tourism agencies and IVF facilitators. - Strengthen the hospital’s digital footprint for international patients. - Ensure all marketing activities are compliant with Indian Council of Medical Research (ICMR) guidelines and ART (Assisted Reproductive Technology) Act regulations. - Adhere to healthcare advertising policies and ethical standards set by the Medical Council of India (MCI)/National Medical Commission (NMC). - Maintain compliance with government regulations for patient data privacy, medical tourism, and international collaborations. - Coordinate with legal and compliance teams to ensure expansion plans meet state and central government requirements. - Keep updated with healthcare reforms, insurance regulations, and government schemes related to fertility and IVF treatments. - Achieve revenue milestones of ₹100 Crores within the set timeline. - Maintain positive EBITDA margins through efficient marketing investments. - Increase patient footfall across OPDs and IVF treatments by [X% YoY]. - Successful launch of new IVF centres in targeted geographies. - Establish Alka IVF – Shree Kanak Hospital as a leading national and international IVF brand. Experience - 10–15 years of experience in healthcare marketing, with at least 5 years in a senior leadership role. - Proven experience in scaling businesses to ₹40+ Crores revenue with EBITDA positive results. - Strong understanding of digital healthcare marketing, P&L management, and business expansion. - Excellent leadership, communication, and strategic thinking skills. - Competitive salary with performance-linked incentives. - Opportunity to lead expansion into national and international markets. - Leadership role in one of India’s fastest-growing IVF hospital chains. Job Type: Full-time Pay: Up to ₹3,000,000.00 per year Benefits: Flexible schedule Leave encashment Paid time off
Organization: Alka IVF – Shree Kanak Hospital Location: Udaipur (Rajasthan) Reports To: Managing Director / Board of Directors The Chief Marketing Officer (CMO) will be responsible for spearheading the marketing, business expansion, and revenue growth strategy of Alka IVF – Shree Kanak Hospital. The CMO will drive both domestic and international brand positioning, oversee financial performance of marketing initiatives, and ensure the hospital achieves its ambitious target of ₹100 Crore annual revenue. The ideal candidate will have a proven track record in healthcare marketing, P&L ownership, and scaling businesses to ₹40+ Crores revenue with positive EBITDA, while planning for 5-year financial projections. - Develop and execute comprehensive marketing strategies (ATL, BTL, and Digital). - Oversee campaign execution across print, outdoor, television, social media, SEO/SEM, influencer marketing, and performance-driven digital campaigns. - Ensure patient-centric communication and ethical medical marketing practices. - Take ownership of marketing department’s P&L, ensuring efficient ROI-driven campaigns. - Align marketing spends with business goals to ensure EBITDA positive growth. - Prepare and present five-year financial projections. - Work closely with the finance team to track performance against the ₹100 Crore revenue target. - Drive strategy for launching new IVF centres across Tier-1, Tier-2, and international markets. - Conduct market feasibility studies, competition benchmarking, and ROI analysis. - Partner with operations and doctors for smooth setup of new centres. - Lead and scale the call centre team for lead capture, patient conversion, and retention. - Implement CRM tools for real-time lead tracking, performance analytics, and conversion optimization. - Organize and promote OPD camps and CME programs for doctors, hospitals, and fertility specialists. - Build partnerships with gynecologists, urologists, and healthcare professionals for referrals. - Design and implement international patient acquisition strategies targeting South Asia, Middle East, and Africa. - Build partnerships with international medical tourism agencies and IVF facilitators. - Strengthen the hospital’s digital footprint for international patients. - Ensure all marketing activities are compliant with Indian Council of Medical Research (ICMR) guidelines and ART (Assisted Reproductive Technology) Act regulations. - Adhere to healthcare advertising policies and ethical standards set by the Medical Council of India (MCI)/National Medical Commission (NMC). - Maintain compliance with government regulations for patient data privacy, medical tourism, and international collaborations. - Coordinate with legal and compliance teams to ensure expansion plans meet state and central government requirements. - Keep updated with healthcare reforms, insurance regulations, and government schemes related to fertility and IVF treatments. - Achieve revenue milestones of ₹100 Crores within the set timeline. - Maintain positive EBITDA margins through efficient marketing investments. - Increase patient footfall across OPDs and IVF treatments by [X% YoY]. - Successful launch of new IVF centres in targeted geographies. - Establish Alka IVF – Shree Kanak Hospital as a leading national and international IVF brand. Experience - 10–15 years of experience in healthcare marketing, with at least 5 years in a senior leadership role. - Proven experience in scaling businesses to ₹40+ Crores revenue with EBITDA positive results. - Strong understanding of digital healthcare marketing, P&L management, and business expansion. - Excellent leadership, communication, and strategic thinking skills. - Competitive salary with performance-linked incentives. - Opportunity to lead expansion into national and international markets. - Leadership role in one of India’s fastest-growing IVF hospital chains. Job Type: Full-time Pay: Up to ₹3,000,000.00 per year Benefits: Flexible schedule Leave encashment Paid time off