Location: Indore / Mumbai (with national & global outreach)
Reporting To: Founder & CEO
About MicroMitti
MicroMitti is Bharat’s first PropTech firm with a unique Co-Investment, Co-Exit, and Co-Wealth Creation model. We are building generational wealth for India’s middle class through institutional-grade real estate investments.With landmark projects like CyberCity Indore, The Selene, and the award-winning Madhuvan Township, we are redefining real estate through PropTech innovation, transparency, and Bharat-focused wealth models.Our ambition goes beyond India. Through MicroMitti Inc, we are expanding into UAE, US, and UK markets, creating a bridge for global investors to participate in Bharat’s growth story while also taking Indian PropTech innovation to the world.We are now looking for a visionary CMO who can make Brand MicroMitti a household name in both India and global wealth-creation ecosystems.
Role Overview
The CMO will lead the overall brand, marketing, communications, and growth strategy of MicroMitti across Bharat and international markets. You will design campaigns that emotionally connect with Bharat’s middle class and youth, establish MicroMitti as the most trusted PropTech brand, and build our presence across Tier 2/Tier 3 India and global investment hubs. This role demands vision, creativity, execution discipline, and global leadership.
Key Responsibilities
- Brand Building & Positioning
- Develop and execute long-term brand strategy to make MicroMitti India’s most trusted PropTech brand.
- Champion MicroMitti’s identity – “Indore se Bharat Tak, Desh ka Future Mitti Mein Secure”.
- Position MicroMitti Inc globally as a gateway for Indian PropTech investments.
- Build MicroMitti into a lifestyle and wealth brand, beyond real estate.
- Marketing Strategy & Campaigns
- Drive national and hyperlocal campaigns (ATL, BTL, digital, influencer-led).
- Oversee performance marketing across SEO, SEM, social media, and app marketing.
- Execute integrated campaigns around real estate, PropTech innovation, and wealth creation.
- Lead innovative initiatives like Digital Indore Signage Network, Airport Branding, Podcasts, CSR campaigns (AQI, Sinhasth, Panchtatva).
- Communications & PR
- Build relationships with media, industry bodies, governments, and international chambers.
- Ensure consistent messaging across press, events, and public engagements in India and abroad.
- Position MicroMitti and the CEO as thought leaders in PropTech, wealth creation, and Bharat-to-Global expansion.
- Growth & Demand Generation
- Build marketing funnels that deliver high-quality leads for both Indian and international investors.
- Use analytics to optimize CAC, ROI, and overall brand reach.
- Align marketing with revenue growth in India while expanding global investor inflows.
- Leadership & Team Building
- Build and mentor a world-class marketing team (digital, PR, content, brand, community).
- Collaborate with VP-Sales, CFO, CTO, and other CXOs to drive growth.
- Foster a culture of creativity, accountability, and ownership.
- Global Mandate – MicroMitti Inc Expansion
- Lead MicroMitti’s international branding strategy across UAE, US, and UK.
- Design and execute campaigns for NRIs, family offices, and global investors.
- Represent MicroMitti Inc in global forums, diaspora communities, and international media.
- Build PR and marketing partnerships with global accelerators, funds, and PropTech ecosystems.
- Ensure MicroMitti is positioned as the Bharat-born PropTech brand with global credibility.
Key Requirements
- 10–15+ years of marketing experience, with at least 5 years in a CXO/leadership role.
- Strong expertise in brand strategy, digital marketing, PR, and growth marketing.
- Experience in real estate, PropTech, FinTech, consumer tech, or wealth management is preferred.
- Proven track record of scaling brands and executing national/global campaigns.
- Ability to connect with both Tier 2/Tier 3 Bharat audiences and global investors.
- Excellent leadership, storytelling, and communication skills.
What We Offer
- Opportunity to build one of India’s most iconic PropTech brands.
- Leadership role with ESOPs and wealth creation opportunities.
- Direct influence in shaping India’s first co-investment platform with global investor access.
- National and international exposure (India, UAE, US, UK).
- Work directly with the Founder & CEO and a high-caliber leadership team.
How To Apply
If you are a visionary marketing leader who wants to build a brand, not just campaigns, and create wealth impact for millions of Indians and NRIs worldwide, MicroMitti is your place.
🌐 Website:
www.micromitti.com
