Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

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About the Role

Chief Marketing Officer (CMO)

Key Responsibilities

• Develop and execute the overall marketing strategy.
• Strengthen brand positioning across digital, ATL, BTL, PR, and corporate communication.
• Lead growth marketing, performance campaigns, SEO/SEM, and social media.
• Oversee marketing budgets, annual plans, and ROI-driven executions.
• Drive customer acquisition, retention, and market expansion.
• Lead market research, competitive insights, and consumer behavior analysis.
• Support Investor Relations with communication, presentations, and brand messaging (as required for a listed company).
• Manage creative, PR, digital, and media agencies.
• Build and lead a high-performing marketing team.

Required Skills

• Strong expertise in brand management, digital marketing, and analytics.
• Proven leadership experience in a fast-growing or listed company environment.
• Excellent communication, storytelling, and stakeholder management skills.
• Ability to drive ROI-oriented marketing strategies.
• Knowledge of MarTech, CRM, automation, and performance tools.