Channel Strategy Lead

Position Title

Location

Key Responsibilities:

Strategic Planning:

• Develop and execute channel strategy for new and existing business and aligned with the company's overall business goals.
• Conduct market analysis to identify opportunities for growth and competitive advantage.
• Assess the performance of channel partners, distributors, talents, influencers and come up with strategies for development of weak markets.
• Analyze market share trends and competitive landscape
• Ensure optimal channel performance through a combination of strategic and tactical enablers, leveraging the strengths of Influencers, IT, HR, Sales & Technical teams, Marketing, Logistics, and other key stakeholders.

Channel Development:

• Identify and establish new distribution channels to expand the companys market reach.
• Strengthen relationships with Distributor, Dealer, and other Channel partners.
• Implement channel-specific sales and marketing programs to drive product demand and brand loyalty.

Talents performance management (Leadsquarred app):

• Handling of Leadsqaurred app for tracking automated visit of Sales, Technical talents.
• Prepare mechanism for adhering Permanent Journey Plan (PJP).
• Vendor management for development of Leadsquarred app as per company requirements.

Scheme preparation and execution:

• Drive new scheme and monitor performance on periodical basis.
• Provide scheme proposal to enhance company performance.

Price Analysis:

• Analyse consumer price and identifying discounts offered.
• Understanding the Dealer price and RCP gap.

Sales and Marketing:

• Collaborate with the sales team to set and achieve sales targets.
• Provide support to marketing team to design and execute promotional campaigns, offers, and initiatives to boost sales in white space markets.
• Monitor and analyze sales performance data, build up strategies.

Call Center Handling:

• Develop and implement customer feedback and channel partner, influencer information mechanism to continuously improve service quality.

Team Leadership:

• Lead, mentor, and develop a team of professionals focused on channel management.
• Foster a collaborative and high-performance culture within the team.
• Provide regular training and development opportunities to enhance team capabilities.

Cross-functional Collaboration:

• Prepare process and SOPs across functions.
• Work closely with the marketing team to develop and execute integrated marketing strategies.
• Partner with supply chain and logistics teams to ensure efficient product distribution and availability.

Reporting and Analysis:

• Prepare regular reports on channel performance, sales trends, and market dynamics.
• Use data-driven insights to make informed decisions and recommendations.
• Present findings and strategic plans to senior management.

Desired Candidature:

• 8 to 10 years of similar experience in Iron / Steel / Building Materials industry
• MBA / PGDM in marketing or equivalent