Identify, onboard, and nurture new channel partners (distributors, dealers, OEMs, EPC contractors).
Establish transparent policies for partner engagement, incentives, and performance evaluation. Build long-term, trust-based relationships with key partners across sectors.
Revenue & Market Expansion
Drive sales growth through the partner ecosystem. Support partners in generating leads, closing deals, and expanding into new geographies. Ensure alignment of partner sales strategies with the company s overall business development goals.
Partner Enablement & Support
Provide product training, sales collateral, and technical support to partners. Organize joint marketing initiatives, exhibitions, and industry events. Act as the primary liaison between partners and internal teams (sales, design, production, finance).
Process & Compliance
Implement structured reporting, sales tracking, and incentive systems for partners. Ensure adherence to company policies, pricing guidelines, and brand positioning. Monitor and resolve partner issues promptly to maintain satisfaction and loyalty.
Key Performance Indicators:
Revenue Metrics
Sales contribution from channel partners (monthly/quarterly/annual targets). Growth in partner-driven sales year-over-year.
Partner Development Metrics
Number of new channel partners onboarded annually. Percentage of active vs. inactive partners in the network. Partner retention and satisfaction scores.
Operational Metrics
Timeliness and quality of partner reporting. Participation in training and joint marketing activities. Reduction in sales cycle through channel-driven deals.
Strategic Impact
Market coverage expansion through partners. Contribution to brand visibility in target regions/sectors. Cross-selling of new products/technologies via channel partners.
Required Skills and Qualifications:
Education
: Bachelor s degree in Business, Marketing, or Engineering (preferred). MBA in Sales/Marketing/International Business is an advantage.
Experience
: 5-10 years of experience in channel sales or partner management in B2B sectors (infrastructure, industrial equipment, water management, building materials, etc.). Proven track record in building and scaling distributor/dealer networks.
Skills & Competencies
: Strong relationship-building and negotiation skills. Understanding of channel economics, incentives, and partner lifecycle. Ability to train and mentor partners for technical and commercial excellence.

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