Category Specialist

JobTitle: Assistant Manager - Category

Location: MIDC, Andheri East

Experience: Min 3 Years

About Love Local:

LoveLocal(formerly known as m.Paani) is bringing your Trusted Local Shops Online and empowering

them to deliver the neighbourhood shopping experience of the future. Online Ordering, Fastest

delivery, Exciting Offers and Savings, Digital Payments and much more. Order all your daily essentials

in one place - groceries, fresh fruits and vegetables,OTC Medicines,Dairy Products, Home & Personal

Care Products and a lot more!

We’re looking for a data-driven and creative Category Assistant Manager to lead our merchandising

strategy and optimize user experience across our app. This role will work closely with catalog, retailer,

CRM, and design teams to drive discovery, conversion, and revenue growth through impactful

merchandising initiatives.

Key Responsibilities:

• Lead assortment planning, SKU gap identification, and coordination with catalog and retailer teams

• Monitor pricing competitiveness across online and offline players and drive interventions to ensure

value perception

• Own and execute a robust weekly/monthly merchandising calendar in sync with CRM and design

stakeholders

• Track and optimize storefront performance using app analytics – including CTRs, visibility, and

conversions

• Enhance user experience through strategic placement of banners, curated zones, category cards,

and search merchandising

• Analyze and report key user funnel metrics like CTR, ATC, CVR, and category-wise engagement

• Collaborate cross-functionally to implement zonal or city-level merchandising strategies

Requirements:

• Familiarity with tools like CleverTap or other engagement platforms

• Experience in the online grocery space (Blinkit, Zepto, Instamart, BigBasket, etc.)

• Exposure to cataloging systems or merchandising automation platforms

• Prior experience with multi-location merchandising or zonal strategies