Posted:2 weeks ago|
Platform:
On-site
Full Time
Responsibilities-
● Catalogue Content Creation & Management
○ Lead end-to-end catalogue content creation, including development of
detailed product attributes, support in pricing workstreams, owning
photoshoots and content generation, collaborating closely with internal
catalogue and marketing teams.
○ Continuously improve catalogue elements (images, descriptions, and
categorization) based on customer insights to enhance conversion rates.
○ Develop and execute strategies to highlight products effectively, ensuring
correct feature and price information is displayed on all platforms using
in-house tools.
○ Develop mechanisms to validate all catalogue tasks thoroughly before going
live, ensuring high accuracy and relevance.
○ Own and present performance across metrics of catalogue quality.
● Customer Experience & Navigation
○ Own the customer journey within the category, focusing on improving product
discoverability, ease of navigation, and decision-making simplicity.
○ Identify key decision-making parameters for customers and ensure the
catalogue meets these standards for clarity and detail.
○ Engage and coordinate with stakeholders, ensuring seamless execution and
alignment with category goals.
● Traffic Generation & Conversion Optimization
○ Drive organic traffic by precisely targeting relevant audiences, in partnership
with Marketing, ultimately boosting conversions for the category.
○ Leverage platform capabilities to design and execute plans that enhance
category visibility and engagement.
○ Improve customer interaction with the catalogue by optimising product
callouts, visuals, and promotional offers.
● Technical & Cross-functional Collaboration
○ Proactively troubleshoot and resolve catalogue issues, liaising with central
teams as needed.
○ Provide training and guidance to colleagues as required to maintain high
standards across the category team.
Requirements for the role:
● 2-3 years of experience in category/catalogue management, preferably within
e-commerce or retail is a plus
● Strong organisational skills with a high attention to detail.
● Excellent understanding of product presentation, photography, and content creation.
● Ability to interpret customer insights and translate them into actionable catalogue
strategies.
● Experience with MS Excel and familiarity with analytics tools and traffic-driving
tactics.
● Strong problem-solving skills and experience with cross-functional collaboration.
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