Website: www.exponents.com Job Summary: Exponents Insta USA Inc. is seeking an experienced Catalogue Manager to oversee the strategy, content management, performance, and evolution of our Booth design catalogue on the Exponents website. This role is critical in ensuring our Booth design listings are optimized for visibility, relevance, accuracy, and engagement, ultimately driving lead generation in the B2B space. Key Responsibilities : · Online Catalogue creation including adding new Booth Design as per the market trends & business needs. · Collaborate with internal stakeholder (Sales Team, Marketing, Costing Team, NPD, Design Team) to keep improving quality of catalogue · Product Data Management- Ensure Booth Design data is accurate, complete, and up-to-date · Resolve issues related to product listings in a timely manner · Optimize Booth Design descriptions, keywords, tags, filters, categories and titles that optimize search engine rankings · Collaborate with web development to improve the navigation and design of the catalogue interface. Ensure all booth listings are visually appealing, and engaging for the target users · Working with content writers and designers to create engaging product content and visuals aligning with our branding · Monitor and analyze the overall catalogue performance metrics using search engine tools · Implement best practices for catalogue management and product information. · Creating and maintaining Standard Operating Procedures (SOPs) for catalogue management · Analyzing customer behavior- page views, lead, bounce rate, and dwell time, to identify trends and opportunities for improvement in catalogue. Qualifications & Skills: • Bachelor’s degree/MBA (Tier I/II institute) in Marketing, E-Commerce, Digital Media, or related field. • 3–5 years of experience in digital catalogue/product management, preferably in a B2B environment. • Stakeholder management experience is a must • Experience working for a U.S/UK company/client focused on the U.S/UK market. • Experience in B2B industry experience, preferably in: Tradeshow/Exhibition, Commercial interior & display solutions, Retail/furniture industry or solution selling will be preferred • Knowledge of design in any field -product, communication, space, UX or fashion Show more Show less
Role : TL - SEO , Mumbai, On-site Job Type : Full-time Employee Strength : 100-300 employees Job Location : MUMBAI, Andheri East, Maharashtra Company Brief: We are an organization which is a Global player in Exhibitions and Brand Activation solution. We have our manufacturing facilities and offices in India, USA, Germany, Netherland, Belgium, France, Austria, Switzerland and Dubai. Our core competency lies in designing and building environments include exhibitions, trade shows, special events, promotional displays. We have a Global Business Team in Mumbai. This team works on Business Development and Customer Service for customers all over the world. We manage website and digital marketing for all our Global offices. This team work for projects across USA, Europe, India & Middle East. The current opening is in "Insta Integrated Marketing Solutions LLP ". (Service entity for Insta Group) Website link: https://www.expoexhibitionstands.com/ https://www.expodisplayservice.com/ LinkedIn link : https://www.linkedin.com/company/expo-exhibition-stands Role Overview The Team Lead SEO is responsible for developing and executing effective SEO strategies to improve organic search rankings, drive traffic, and enhance online visibility. They lead and mentor a team of SEO specialists, coordinate with content, development, and marketing teams, and ensure best practices are followed across all SEO initiatives. This role involves technical audits, keyword research, performance analysis, and staying updated with search engine algorithm changes. The Team Lead also reports on KPIs and provides actionable insights to stakeholders. Strong analytical, leadership, and project management skills are essential for success in this role. Strategy Development: · Collaborate with stakeholders to execute SEO strategies aligned with business goals. · Conduct thorough keyword research and analysis to identify target keywords and content opportunities. · Stay updated with industry trends and search engine algorithm changes to adjust strategies accordingly. Team Management: · Lead and manage a team of SEO specialists, providing guidance and training where required. · Allocate tasks and projects effectively, ensuring the team's workload is balanced and goals are met. · Foster a collaborative and innovative work environment to encourage knowledge sharing and continuous improvement. · Review work of the team members to ensure accuracy and zero errors. On-Page & Technical SEO: · Optimize website content, metadata, headings, and internal linking structures for improved search visibility. · Collaborate with developers to implement technical SEO enhancements, including site speed optimization, mobile responsiveness, and schema markup. Off – Page Seo: · Plan and execute off-page SEO strategies such as link building, influencer outreach, and partnerships to build a strong backlink profile. · Monitor and manage the quality of external links pointing to the website. Content Strategy: · Collaborate with content team to ensure SEO-friendly content that addresses user intent and aligns with keyword strategies is delivered on time. · Ensure content is engaging, relevant, and optimized for search and answer engines. Performance Monitoring & Reporting: · Utilize SEO tools to track and analyze key performance metrics, such as organic traffic, rankings, click-through rates, conversion rates and backlink audits. · Prepare regular reports on SEO performance and present findings to stakeholders. Collaboration: · Coordinate with cross-functional teams, including marketing, web development, and design, to implement SEO recommendations and improvements. · Communicate effectively with team members, managers, and clients on project progress and results. Problem Solving: · Identify and address SEO challenges, such as ranking fluctuations, penalties, or technical issues, in a timely manner. · Propose and implement solutions to improve search visibility and user experience. Qualification & Requirement: · Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience). · Proven experience in SEO with a track record of successful strategy development and implementation. · Strong knowledge of search engine algorithms, ranking factors, and best practices. · Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush). · Excellent communication, leadership, and team management skills. · Analytical mindset with the ability to interpret data and derive actionable insights. · Up-to-date with the latest trends and changes in the SEO landscape. Technical Skills: On-Page SEO: Keyword Research: The ability to conduct thorough keyword research to identify relevant and high-volume keywords that align with user intent. Content Optimization: Skill in optimizing website content, including headings, titles, meta descriptions, and body content, for target keywords and user engagement. HTML and Semantic Markup: Knowledge of HTML and its tags to effectively structure content for search engines, as well as the use of semantic markup like schema.org for enhancing search results with rich snippets. User Experience (UX): Understanding how user experience impacts SEO and making sure that content is easily readable, scannable, and offers value to the audience. Internal Linking: The ability to create a well-organized internal linking structure to distribute link equity and guide users through the website. Off-Page SEO: Link Building: Skill in acquiring high-quality, relevant, and authoritative backlinks through various ethical techniques such as guest posting, influencer outreach, and content promotion. Relationship Building: The ability to establish and nurture relationships with industry influencers, bloggers, and webmasters for link-building opportunities. Social Media Engagement: Understanding of how social media platforms can contribute to off-page SEO through sharing content, building brand visibility, and generating social signals. Online PR: Proficiency in online public relations to generate positive mentions and coverage on authoritative websites, contributing to brand reputation and SEO. Technical SEO: Website Architecture: Understanding website structure, URL hierarchy, and navigation to create a search engine-friendly architecture. Crawlability and Indexing: Knowledge of how search engine crawlers interact with websites and ensuring that all relevant pages are crawlable and indexed. Site Speed Optimization: Ability to optimize website loading times by compressing images, leveraging browser caching, and minimizing server response times. Canonicalization and Duplicate Content: Skill in using canonical tags to prevent duplicate content issues and specifying preferred versions of web pages. XML Sitemaps: Proficiency in creating and submitting XML sitemaps to search engines to ensure efficient crawling and indexing of web pages. Structured Data: Knowledge of structured data markup (schema.org) to enhance search results with rich snippets, which can improve click-through rates. Technical Auditing: Ability to perform technical audits of websites to identify issues like broken links, crawl errors, and other technical barriers to SEO. Remember that the SEO landscape is constantly evolving, so staying up-to-date with the latest algorithm changes, industry trends, and best practices is crucial for success in any of these areas. Show more Show less
This opportunity is hybrid ,looking for candidates based in Mumbai only as this role will involve traveling to office location twice a week. Company Brief: Exponents Inc. is a top player in providing full-service Trade show booths and Exhibition stands in the USA. The same is true for Expo Display Service GmbH (EDS) in Europe. Right from designing a booth all the way through manufacturing, print production and installation at the show. Our own facilities are strategically located in US- San Diego, Vegas, Dallas and Orlando and in Europe- Germany and Netherlands to cater to shows across the length and breadth of the region. Both Exponents and EDS are fully owned subsidiaries of Insta -Group and captive clients for its outsourcing arm in India, Insta Integrated Marketing Solutions LLP. (IIMS). We are a young team of professionals that work on Customer Service, space design, digital marketing, engineering and project management, for all our trade show booth customers in the US and Europe, out of the Mumbai office. We are growing at 25% y-o-y and have a vision to sustain this growth for at least 5 years. This means more trade show booth projects in the ever-growing US & Europe market and more domain expertise out of India. Website link: https://www.exponents.com https://www.expoexhibitionstands.com LinkedIn link: https://www.linkedin.com/company/exponents-insta-group-us-inc-/ About the role - The ideal candidate will be responsible for working with the Project Manager to ensure the participation of cross-functional stakeholders in furthering project goals. With organization and prioritization skills, this candidate will organize the necessary pieces to ensure project success. Responsibilities Work with Project Manager to develop, drive, and implement project goals Manage communications and deliverables from all stakeholders for project Track project accomplishments Establish partnerships cross-functionally as necessary to ensure project success Qualifications Excellent verbal and written communication skills, problem solving skills, and attention to detail Ability to prioritize and multi-task Expertise in Microsoft Office Suite Shift timing - 6:00pm to 2:00am