Case Studies Manager - Marketing

5 - 7 years

35 - 50 Lacs

Posted:4 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Overview

We are looking for a passionate and results-driven Case Study manager (CS) to identify, connect and tell the most inspiring stories of Cognizant’s expertise and how we have contributed in changing the way our Client operates and how we enable them to succeed.

Collaborating closely with cross-functional teams including: CMOs, Field Marketing , Sales Account , Service Lines and Global Brand & Creative teams, CS will manage  pipeline and lead the end-to-end production of named case studies in the defined areas of business . 

Managers are responsible for lifecycle of each case study, making sure they stay fresh, relevant, and aligned with our strategic goals. That includes knowing when to refresh, retire, or reframe a story.

In addition, you will be able to think and act strategically while having the necessary presentation skills and emotional intelligence to interact with senior resources at our clients and internally.

Key Responsibilities

       Manage the full lifecycle of case studies: identification, authoring, production, publishing, communication, and refresh/retire, ensuring necessary approvals.

       Assure adherence to internal guidelines throughout the process.

       Communicate project updates in a timely manner to all internal and external stakeholders

       Lead the creation of high-quality, creative client stories in collaboration with Creative, Product, and Corporate Marketing teams

       Partner with Account Teams and CMOs across geographies to identify and recruit clients for case studies

       Track and coordinate planning for the case study pipeline

       Train and prepare copywriters to use the case study template based on information gathered from interviews and/or forms. Manage copywriters    even not direct reports.

       Facilitate copywriter’s interviews with internal and client stakeholders.

       Assure that produced new content that drive the attention of the different personas in the target audience

       Communicate case study availability and project updates to Sales, Pursuit, and Account, PR and marketing teams

       Efficiently deposit and manage CS assets in the corporate solutions/services repository

       Provide reports (status, pipeline, metrics) for case studies

Knowledge, Skills & Abilities

       Strong workload management and prioritization skills

       Process-oriented with a holistic business perspective

       Ability to multi-task while maintaining attention to detail

       Adaptable to last-minute changes and deadlines. Applied sense of urgency and ability to achieve results

       Professional, solutions-based attitude, even under tight timelines.

       Self-starter, detail-oriented, process-oriented, client-centric with a positive attitude

       Relationship management: able to build rapport and influence others; adjust style to meet others’ needs

       Excellent written and verbal communication; strong copywriting review skills.

       Experience engaging with senior management (Director, GM, CxO).

       Patience, resilience, and perseverance

       Ability to say no when needed

       Collaborative, reliable, flexible team player

       Willingness to adjust strategies to meet client needs; comfortable with technology and business acumen.

Experience/Education

       Bachelor’s degree from an accredited institution and 5–7 years of relevant client engagement or professional business experience required. Applicable experience may substitute for the degree requirement

       Experience as a business professional in marketing or related field

       Experience as a project manager or similar role.

       Prior experience in a similar role preferred

       Copywriting experience is a plus

       Technical competencies: MS Office Suite; Salesforce (Winzone) /Workfront, a plus;

Success Metrics

       Published case studies at Cognizant.com

       Communication for case studies awareness to different channels

       Develop and maintain dashboards and reports for case studies

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Cognizant

IT Services and IT Consulting

Teaneck New Jersey

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