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Cognizant
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Case Studies Manager - Marketing

Case Studies Manager - Marketing

Cognizant

6 - 10 years

0 Lacs

karnataka

Posted:3 days ago| Platform: Shine logo

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Skills Required

copywriting project management client engagement marketing relationship management written communication verbal communication

Work Mode

On-site

Job Type

Full Time

Job Description

As a Case Study Manager at our company, your role is to identify, connect, and share inspiring stories that showcase Cognizant's expertise and contributions in transforming our clients" operations and enabling their success. You will collaborate with various teams to manage the lifecycle of case studies and ensure they align with our strategic goals. Your strategic thinking, presentation skills, and emotional intelligence will be essential for interacting with senior resources both internally and at client organizations. Key Responsibilities: - Manage the full lifecycle of case studies, from identification to publishing, ensuring necessary approvals are obtained. - Maintain adherence to internal guidelines throughout the process. - Communicate project updates to internal and external stakeholders in a timely manner. - Lead the creation of high-quality client stories in collaboration with other teams. - Partner with Account Teams and CMOs to recruit clients for case studies. - Track and coordinate the planning of the case study pipeline. - Train and prepare copywriters to use the case study template effectively. - Facilitate interviews with internal and client stakeholders for content creation. - Ensure that produced content resonates with different personas in the target audience. - Communicate case study availability and updates to relevant teams. - Efficiently manage case study assets in the corporate repository. - Provide reports on the status, pipeline, and metrics of case studies. Knowledge, Skills & Abilities: - Strong workload management and prioritization skills. - Process-oriented with a holistic business perspective. - Ability to multitask while maintaining attention to detail. - Adaptable to changes and deadlines with a sense of urgency. - Professional, solutions-based attitude even under pressure. - Self-starter, detail-oriented, and client-centric with a positive attitude. - Relationship management skills to build rapport and influence others. - Excellent written and verbal communication skills. - Experience engaging with senior management. - Patience, resilience, and perseverance. - Collaborative, reliable, and flexible team player. - Willingness to adjust strategies to meet client needs. Experience/Education: - Bachelor's degree and 5-7 years of relevant client engagement or business experience. - Experience in marketing or related field, project management, or similar roles. - Prior experience in a similar role is preferred. - Copywriting experience is a plus. - Technical competencies in MS Office Suite, Salesforce/Workfront are advantageous. Success Metrics: - Published case studies on Cognizant.com. - Communication of case studies awareness through different channels. - Development and maintenance of dashboards and reports for case studies.,

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Case Studies Manager - Marketing