Campaign Manager

Key Responsibilities

· Design and execute drip campaigns across SMS, WhatsApp, Email, and RCS.

· Collaborate with clients to understand objectives, target audience, and messaging requirements.

· Ensure campaigns are compliant with platform and regulatory guidelines.

· Configure campaign workflows within the 1ngage platform.

· Manage campaign triggers, scheduling, and customer journeys for maximum impact.

· Track and analyze campaign performance (delivery, open rates, CTR, conversions, ROI).

· Optimize targeting, messaging, and channel mix for better results.

· Act as the primary point of contact for clients regarding campaign updates and performance.

· Provide insights and recommendations through weekly/monthly performance reports.

· Work closely with product, sales, and support teams to ensure smooth delivery of campaigns.

· Share feedback to improve platform features and campaign efficiency.

Requirements

· Bachelor’s degree in Marketing, Business, Communications, or related field.

· 2–5 years of experience in campaign management / digital marketing / CRM / marketing automation.

· Hands-on experience with multi-channel platforms (SMS, Email, WhatsApp, or RCS campaigns).

· Strong understanding of drip marketing, segmentation, and automation workflows.

· Proficiency in campaign analytics and reporting.

· Excellent communication, problem-solving, and project management skills.

Preferred Skills

· Prior experience in martech or customer engagement platforms.

· Knowledge of compliance standards in messaging (DND, TRAI, etc.).

What We Offer

· Opportunity to work with a fast-growing drip marketing platform.

· Exposure to cutting-edge multi-channel engagement technologies.

· Competitive compensation & performance-driven incentives.

· Collaborative and innovative work environment.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person