Job
Description
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way youd like, where youll be supported and inspired bya collaborative community of colleagues around the world, and where youll be able to reimagine whats possible. Join us and help the worlds leading organizationsunlock the value of technology and build a more sustainable, more inclusive world.
Your Role
You will be joining a growing and transformative team of ~30 Marketing Automation and marcom professionals. As a member of Marketing Automation team, you will have a crucial role to play in driving projects and end to end campaign management services for the Group Marketing Teams and then implementing and executing these strategies and campaigns leveraging Marketing Automation & CRM Platforms.
Collaborate with Global Onsite Stakeholder and actively be involved in creating Campaign strategies to execute Go To Market campaigns. Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved. Be aware of the country specific GTM plans and alignment with Group Priorities. Manage the development and execution of campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application having taken the time to understand the campaign objectives. Should be a Subject Market Expert and proactively advise Stakeholders on improving their marketing processes leveraging marketing automation and CRM systems, enable customer buyer journey and share best practices. Provide training on Lead Generation, lead scoring & marketing automation processes to improve awareness of sales teams. Effectively collaborate with colleagues and CRM/Demand Generation Operations to drive Lead Management Process.
Your Profile
6-8 years of experience in developing and implementing Campaign Management & Marketing automation strategies. Advance knowledge of campaigns management leveraging CRM, marketing automation platforms to support sales & marketing. Hands on Experience on Marketing Automation tools like Pardot, Marketo, Eloqua, Hubspot and Salesforce CRM is mandatory. Certifications in Marketing Automation and CRM systems will be preferred. Excellent Client Communications & Stakeholder Management Skills. Excellent problem-solving skills to analyze complex requirements. Should have knowledge and understanding of multi-channel Campaign Management. Should have knowledge of current Martech tools. Advanced knowledge in using the Microsoft Office suite with excellent Excel and PowerPoint skills. A strong understanding and enthusiasm for consulting, digital, innovation, and technology domains.
What will you love working here
You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work. Were committed to ensure that people of all backgrounds feel encouraged and have a sense of belonging at Capgemini. You are valued for who you are, and you can bring your original self to work. At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
