Campaign Manager

Responsibilities:

1. Strategize, launch, test, and optimize performance marketing campaigns on Google Ads (mandatory) and Facebook ads (mandatory)
2. Own and drive the KPIs and work towards achieving monthly and quarterly goals on performance channels.
3. Generate insights and reports from ad platforms and utilize them to optimize the campaigns on a daily, weekly, and monthly basis.
4. Present the KPIs to stakeholders and managers on a timely basis.
5. Work closely with internal/external teams for creative strategy, designs, delivery, copywriting, and delivery of performance creative assets.
6. Work with internal teams for market insights, data analysis, product-related updates, and risk metrics.
7. Own creative experiments, generate insights, and present them to relevant stakeholders. Document the learnings and pass them on to the other teams for future use.
8. Understand the basics of affiliate marketing

Minimum requirements:

1. Minimum 2 years of experience working with a digital marketing agency for multiple clients or with an app-based company.
2. Exceptional strategic and operational expertise with performance channels Google Ads (mandatory) and Facebook Ads (mandatory)
3. Strong understanding of the Google Ads platform, App Campaigns, Keyword research, audience research, conversions, metrics, etc.
4. Experience working on Google App campaigns is mandatory.
5. Hands-on experience with Google Ads Editor is mandatory.
6. Excellent verbal and written communication skills and interpersonal skills.
7. Ability to write and optimize ad content
8. Ability to execute experiments and A/B tests
9. Should be comfortable with numbers, analysis, and reporting.
10. Analytical and experimental mindset towards performance management.
11. Continuous learning mindset with a passion for staying up-to-date on digital marketing trends and best practices.
12. Comfortable with start-up environment and hustle culture.
13. Should be self driven with an ability to own the internal projects/tasks independently and prioritize the impact and urgency.