Campaign Manager

About the Role:

We are looking for an experienced Campaign Manager who can assist in the Planning, Execution, and Optimization of our digital campaigns.

Responsibilities:

• The role will include conceptualizing, drafting, and executing campaigns on various platforms.
• Formulate segments & target pipelines suited to each of the categories and campaigns.
• Running campaigns on Paytm properties and other digital paid media.
• Measurement of campaign performance and maintaining performance data.
• Coordinating with various stakeholders for creatives, campaign segments, data analytics, etc.

Requirements:

• End to End Campaign Management.
• Should have 1-3 years of experience in campaign management in the Insurance domain or Fintech digital space.
• Good understanding of Marketing Automation tools like Clevertap, Moengage, etc.
• Bachelor's degree from an accredited university or college.
• Proficient in MS Office.
• In-depth understanding of customer behavior, browsing and transacting trends, visual merchandising, and execution.
• Ability to identify workflows and formulate processes.
• Ability to define metrics for measurement.